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Psychology

D-Index
31
Citations
5342
World Ranking
11126
National Ranking
5816

Overview

Marco Yzer is affiliated with the University of Minnesota in the United States. Their research primarily spans the fields of social sciences and psychology, with a specific focus on subfields including sociology and political science, literature and literary theory, social psychology, general health professions, and applied psychology.

The main topics covered in Yzer's work include:

  • Media Influence and Health
  • Misinformation and Its Impacts
  • Behavioral Health and Interventions
  • Climate Change Communication and Perception
  • Racial and Ethnic Identity Research
  • Food Security and Health in Diverse Populations
  • Social and Intergroup Psychology

Yzer has contributed to several peer-reviewed papers, some of which have attracted notable citation counts. Examples of recent publications include:

  • "Public perceptions of conflicting information surrounding COVID-19: Results from a nationally representative survey of U.S. adults" (2020, PLoS ONE)
  • "Effects of Prior Exposure to Conflicting Health Information on Responses to Subsequent Unrelated Health Messages: Results from a Population-Based Longitudinal Experiment" (2021, Annals of Behavioral Medicine)
  • "Americans' perceptions of disparities in COVID-19 mortality: Results from a nationally-representative survey" (2020, Preventive Medicine)
  • "Effects of Exposure to Conflicting Information About Mammography on Cancer Information Overload, Perceived Scientists' Credibility, and Perceived Journalists' Credibility" (2022, Health Communication)
  • "Americans' perceptions of health disparities over the first year of the COVID-19 pandemic: Results from three nationally-representative surveys" (2022, Preventive Medicine)

Frequent collaborators in Yzer's research include:

  • Rebekah H. Nagler
  • Rachel I. Vogel
  • Alexander J. Rothman
  • Sarah E. Gollust
  • Erika Franklin Fowler

Yzer's work has been published regularly in outlets such as:

  • Health Communication
  • PLoS ONE
  • Preventive Medicine
  • Stigma and Health
  • UNC Libraries

This body of research integrates approaches from social psychology and health communication to explore how conflicting and complex information affects public understanding, behavior, and perceptions, particularly regarding health disparities, misinformation, and media influence. The coverage of diverse topics such as climate change communication and food security reflects an interdisciplinary focus within social sciences typical for health-related behavioral studies.

Best Publications

  • Using theory to design effective health behavior interventions.

    Martin Fishbein;Marco C. Yzer

  • The Roles of Interpersonal Communication in Mass Media Campaigns

    Brian G. Southwell;Marco C. Yzer

  • Can we explain why some people do and some people do not act on their intentions

    Martin Fishbein;M. Hennessy;M. Yzer;J. Douglas

  • Interpersonal Communication as an Indirect Pathway for the Effect of Antismoking Media Content on Smoking Cessation

    Bas Van Den Putte;Marco Yzer;Brian G. Southwell;Gert Jan De Bruijn

  • Perceived Behavioral Control in Reasoned Action Theory A Dual-Aspect Interpretation

    Marco Yzer

  • Does perceived control moderate attitudinal and normative effects on intention? A review of conceptual and methodological issues.

    Marco Yzer

  • Social influences on smoking cessation: a comparison of the effect of six social influence variables.

    Bas van den Putte;Marco C. Yzer;Suzanne Brunsting

  • Control perceptions moderate attitudinal and normative effects on intention to quit smoking

    Marco Yzer;Bas van den Putte

  • The effects of smoking self-identity and quitting self-identity on attempts to quit smoking.

    Bas van den Putte;Marco Yzer;Marc C. Willemsen;Gert Jan de Bruijn

  • Public perceptions of conflicting information surrounding COVID-19: Results from a nationally representative survey of U.S. adults.

    Rebekah H. Nagler;Rachel I. Vogel;Sarah E. Gollust;Alexander J. Rothman

  • New Communication Technologies, Old Questions:

    Marco C. Yzer;Brian G. Southwell

  • Predictors of AIDS-preventive behavioral intentions among adult heterosexuals at risk for HIV-infection: Extending current models and measures

    Bram P. Buunk;Arnold B. Bakker;Frans W. Siero;Regina J.J.M. Van Den Eijnden

  • Does Perceived Message Effectiveness Predict the Actual Effectiveness of Tobacco Education Messages? A Systematic Review and Meta-Analysis

    Seth M. Noar;Joshua Barker;Trevor Bell;Marco Yzer

  • Perceived Message Effectiveness Measures in Tobacco Education Campaigns: A Systematic Review.

    Seth M. Noar;Trevor Bell;Dannielle Kelley;Joshua Barker

  • The effectiveness of gateway communications in anti-marijuana campaigns.

    Marco C. Yzer;Joseph N. Cappella;Martin Fishbein;Robert Hornik

  • Construal level theory and theory of planned behavior: time frame effects on salient belief generation.

    Yuliya Lutchyn;Marco Yzer

  • On the Conceptual Ambiguity Surrounding Perceived Message Effectiveness

    Marco Yzer;Susan LoRusso;Rebekah H. Nagler

  • Effects of Media Exposure to Conflicting Information about Mammography: Results from a Population-based Survey Experiment

    Rebekah H Nagler;Marco C Yzer;Alexander J Rothman

  • The integrated model of behavioral prediction as a tool for designing health messages

    Marco Yzer

  • Bringing up condom use and using condoms with new sexual partners: Intentional or habitual?

    Marco C. Yzer;Frans W. Siero;Bram P. Buunk

  • Theory of Reasoned Action and Theory of Planned Behavior

    Marco Yzer

  • Does perceived control moderate attitudinal and normative effects on intention? A review of conceptual and methodological issues: Applying the reasoned action approach

    M C Yzer;D Albarracin;R Hornik

  • Public perceptions of conflicting information surrounding COVID-19

    Rebekah H. Nagler;Sarah Gollust;Alexander Rothman;Marco Yzer

Frequent Co-Authors

Alexander J. Rothman
Alexander J. Rothman University of Minnesota
Joseph N. Cappella
Joseph N. Cappella University of Pennsylvania
Martin Fishbein
Martin Fishbein University of Pennsylvania
Michael T. Stephenson
Michael T. Stephenson Texas A&M University
Bram P. Buunk
Bram P. Buunk University of Groningen
Kathleen D. Vohs
Kathleen D. Vohs University of Minnesota
Seth M. Noar
Seth M. Noar University of North Carolina at Chapel Hill
Monica M Luciana
Monica M Luciana University of Minnesota
Angus W. MacDonald
Angus W. MacDonald University of Minnesota
Arnold B. Bakker
Arnold B. Bakker Erasmus University Rotterdam

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