2026 Donna L. Hoffman: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	46	1183	1103	508	462	99	46248

Overview

Donna L. Hoffman is affiliated with George Washington University in the United States. Their research spans multiple fields, predominantly Medicine and Social Sciences, with notable contributions in Sociology and Political Science, Marketing, Cardiology and Cardiovascular Medicine, Infectious Diseases, and Artificial Intelligence.

Their recent scholarly work includes the following papers:

Myocarditis Following Immunization With mRNA COVID-19 Vaccines in Members of the US Military, 2021, JAMA Cardiology
The Rise of New Technologies in Marketing: A Framework and Outlook, 2021, Journal of Marketing
Voice analytics in business research: Conceptual foundations, acoustic feature extraction, and applications, 2020, Journal of Business Research
How Artificial Intelligence Constrains the Human Experience, 2024, Journal of the Association for Consumer Research
Automation Assemblages in the Internet of Things: Discovering Qualitative Practices at the Boundaries of Quantitative Change, 2022, Journal of Consumer Research

Frequent coauthors include:

Thomas P. Novak
Christian Hildebrand
Jay R Montgomery
Margaret A. K. Ryan
Renata J.M. Engler

Donna L. Hoffman's publications have appeared most often in the following venues:

SSRN Electronic Journal
Journal of the Association for Consumer Research
arXiv (Cornell University)
JAMA Cardiology
Journal of Marketing

The main research topics and thematic focuses within their work are:

SARS-CoV-2 and COVID-19 Research
Digital Marketing and Social Media
Consumer Retail Behavior Studies
Viral Infections and Immunology Research
Ethics and Social Impacts of AI
Topological and Geometric Data Analysis
Animal Virus Infections Studies

Through their diverse publications and collaborations, Donna L. Hoffman engages with both medical research topics such as viral infections and myocarditis and social science domains including marketing technologies, artificial intelligence, and consumer behavior. This multidisciplinary approach reflects a combination of empirical medical study with analyses of digital and ethical implications in technology and market systems.

Best Publications

Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations

Donna L. Hoffman;Thomas P. Novak

9366
Citations
Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations

Unknown

6468
Citations
Measuring the Customer Experience in Online Environments: A Structural Modeling Approach

Thomas P. Novak;Donna L. Hoffman;Yiu-Fai Yung

5088
Citations
Building consumer trust online

Donna L. Hoffman;Thomas P. Novak;Marcos Peralta

3864
Citations
Building Consumer Trust in Online Environments: The Case for Information Privacy*

Donna L. Hoffman;Thomas P. Novak;Marcos Peralta

2824
Citations
Can You Measure the ROI of Your Social Media Marketing

Donna L. Hoffman;Marek Fodor

1666
Citations
Commercial scenarios for the Web: opportunities and challenges

Donna L. Hoffman;Thomas P. Novak;Patrali Chatterjee

1592
Citations
A new marketing paradigm for electronic commerce

Donna L. Hoffman;Thomas P. Novak

1286
Citations
Flow Online: Lessons Learned and Future Prospects

Donna L. Hoffman;Thomas P. Novak

1202
Citations
The Influence of Goal-Directed and Experiential Activities on Online Flow Experiences

Thomas P. Novak;Donna L. Hoffman;Adam Duhachek

1009
Citations
Correspondence Analysis: Graphical Representation of Categorical Data in Marketing Research:

Donna L. Hoffman;George R. Franke

807
Citations
Bridging the Racial Divide on the Internet

Donna L. Hoffman;Thomas P. Novak

799
Citations
Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach

Donna L Hoffman;Thomas P Novak

752
Citations
Modeling the Clickstream: Implications for Web-Based Advertising Efforts

Patrali Chatterjee;Donna L. Hoffman;Thomas P. Novak

720
Citations
Social Commerce: A Contingency Framework for Assessing Marketing Potential

Manjit S. Yadav;Kristine de Valck;Thorsten Hennig-Thurau;Thorsten Hennig-Thurau;Donna L. Hoffman

638
Citations
How to acquire customers on the Web.

D L Hoffman;T P Novak

631
Citations
Information Privacy in the Marketspace: Implications for the Commercial Uses of Anonymity on the Web

Donna L. Hoffman;Thomas P. Novak;Marcos A. Peralta

558
Citations
Measuring the Flow Experience Among Web Users

Thomas P. Novak;Donna L. Hoffman

498
Citations
Internet and Web use in the U.S.

Donna L. Hoffman;William D. Kalsbeek;Thomas P. Novak

480
Citations
The Evolution of the Digital Divide: How Gaps in Internet Access May Impact Electronic Commerce

Donna L. Hoffman;Thomas P. Novak;Ann E. Schlosser

423
Citations
Marketin gi nHypermedi aComputer-Mediate dEnvironments: Conceptua lFoundations*

Donna L. Hoffman;Thomas P. Novak

0
Citations

Frequent Co-Authors

Thomas P. Novak George Washington University

Praveen K. Kopalle Dartmouth College

Wayne S. DeSarbo Pennsylvania State University

Alladi Venkatesh University of California, Irvine

P. K. Kannan University of Maryland, College Park

Xueming Luo Temple University

Donald R. Lehmann Columbia University

Robert V. Kozinets University of Southern California

Cornelia Pechmann University of California, Irvine

Jan de Leeuw University of California, Los Angeles

External Links

Wikipedia of Donna L. Hoffman Personal website of Donna L. Hoffman Google Scholar page

If you think any of the details on this page are incorrect, let us know.

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