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Donna L. Hoffman

D-Index & Metrics

Discipline name D-Index World Ranking Current World Ranking National Ranking Current National Ranking Publications Citations
Business and Management 46 1183 1103 509 463 99 46248

Donna L. Hoffman publications per year

The chart shows the history of publications by Donna L. Hoffman between 1984 and 2025, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. Donna L. Hoffman published across 42 years, from 1984 to 2025, averaging 2.9 papers a year. Output peaked at 9 publications in 2000. 5 of the 122 publications appeared in the last two years.

No. of publications
2 4 6 8
Bar chart. Horizontal axis: year, 1984 to 2025. Vertical axis: number of publications, 0 to 9. Peak 9 publications in 2000. 1984: 1 publication 1985: 0 publications 1986: 2 publications 1987: 1 publication 1988: 1 publication 1989: 0 publications 1990: 1 publication 1991: 0 publications 1992: 4 publications 1993: 1 publication 1994: 2 publications 1995: 0 publications 1996: 5 publications 1997: 3 publications 1998: 5 publications 1999: 2 publications 2000: 9 publications 2001: 1 publication 2002: 2 publications 2003: 5 publications 2004: 4 publications 2005: 4 publications 2006: 3 publications 2007: 1 publication 2008: 0 publications 2009: 5 publications 2010: 2 publications 2011: 5 publications 2012: 7 publications 2013: 5 publications 2014: 1 publication 2015: 4 publications 2016: 4 publications 2017: 5 publications 2018: 7 publications 2019: 1 publication 2020: 8 publications 2021: 3 publications 2022: 3 publications 2023: 0 publications 2024: 4 publications 2025: 1 publication
1984 2025

122 publications in total across all disciplines

View publications per year as a table
Donna L. Hoffman: publications per year, 1984 to 2025
Year Publications
1984 1
1985 0
1986 2
1987 1
1988 1
1989 0
1990 1
1991 0
1992 4
1993 1
1994 2
1995 0
1996 5
1997 3
1998 5
1999 2
2000 9
2001 1
2002 2
2003 5
2004 4
2005 4
2006 3
2007 1
2008 0
2009 5
2010 2
2011 5
2012 7
2013 5
2014 1
2015 4
2016 4
2017 5
2018 7
2019 1
2020 8
2021 3
2022 3
2023 0
2024 4
2025 1
Total 122
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Donna L. Hoffman publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Donna L. Hoffman sits on this spectrum.

No. of scientists
25 50 75 100
Bar chart with 82 bars. Horizontal axis: publications, 35–39 to 436+. Vertical axis: number of scientists, 0 to 122. Most scientists, 122, have 95–99 publications. The last bar groups every scientist with 436 publications or more. The highlighted bar, 95–99 publications, is where this scientist sits. 35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientist 435 publications: 1 scientist 436+ publications: 100 scientists
35–39 publications 436+

This scientist: 99 publications — 26th percentile

26% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

View publications distribution as a table
Number of Business and Management scientists by publication count, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
Publications Scientists This scientist
35–39 2
40–44 2
45–49 5
50–54 20
55–59 39
60–64 66
65–69 52
70–74 80
75–79 83
80–84 116
85–89 94
90–94 111
95–99 122 99
100–104 104
105–109 113
110–114 96
115–119 97
120–124 112
125–129 93
130–134 79
135–139 69
140–144 80
145–149 81
150–154 85
155–159 50
160–164 74
165–169 61
170–174 40
175–179 44
180–184 47
185–189 59
190–194 35
195–199 37
200–204 49
205–209 48
210–214 34
215–219 31
220–224 37
225–229 34
230–234 25
235–239 28
240–244 34
245–249 28
250–254 23
255–259 22
260–264 11
265–269 16
270–274 23
275–279 12
280–284 16
285–289 10
290–294 12
295–299 12
300–304 8
305–309 13
310–314 13
315–319 6
320–324 10
325–329 9
330–334 7
335–339 10
340–344 10
345–349 7
350–354 4
355–359 10
360–364 3
365–369 7
370–374 2
375–379 8
380–384 4
385–389 5
390–394 5
395–399 2
400–404 2
405–409 4
410–414 3
415–419 2
420–424 5
425–429 3
430–434 1
435 1
436+ 100
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Donna L. Hoffman D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Donna L. Hoffman sits on this spectrum.

No. of scientists
50 100 150
Bar chart with 60 bars. Horizontal axis: D-Index, 30 to 89+. Vertical axis: number of scientists, 0 to 171. Most scientists, 171, have 32 D-Index. The last bar groups every scientist with 89 D-Index or more. The highlighted bar, 46 D-Index, is where this scientist sits. 30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 46 D-Index — 61st percentile

61% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

View D-Index distribution as a table
Number of Business and Management scientists by D-index, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
D-Index Scientists This scientist
30 156
31 159
32 171
33 161
34 135
35 124
36 114
37 111
38 103
39 89
40 81
41 97
42 80
43 69
44 68
45 63
46 54 46
47 69
48 50
49 58
50 54
51 62
52 54
53 43
54 49
55 35
56 40
57 44
58 34
59 29
60 48
61 32
62 30
63 22
64 22
65 19
66 20
67 18
68 17
69 21
70 20
71 19
72 14
73 10
74 16
75 24
76 13
77 19
78 8
79 6
80 4
81 12
82 7
83 7
84 6
85 10
86 4
87 11
88 6
89+ 96
Download as CSV

Overview

Donna L. Hoffman is affiliated with George Washington University in the United States. Their research spans multiple fields, predominantly Medicine and Social Sciences, with notable contributions in Sociology and Political Science, Marketing, Cardiology and Cardiovascular Medicine, Infectious Diseases, and Artificial Intelligence.

Their recent scholarly work includes the following papers:

  • Myocarditis Following Immunization With mRNA COVID-19 Vaccines in Members of the US Military, 2021, JAMA Cardiology
  • The Rise of New Technologies in Marketing: A Framework and Outlook, 2021, Journal of Marketing
  • Voice analytics in business research: Conceptual foundations, acoustic feature extraction, and applications, 2020, Journal of Business Research
  • How Artificial Intelligence Constrains the Human Experience, 2024, Journal of the Association for Consumer Research
  • Automation Assemblages in the Internet of Things: Discovering Qualitative Practices at the Boundaries of Quantitative Change, 2022, Journal of Consumer Research

Frequent coauthors include:

  • Thomas P. Novak
  • Christian Hildebrand
  • Jay R Montgomery
  • Margaret A. K. Ryan
  • Renata J.M. Engler

Donna L. Hoffman's publications have appeared most often in the following venues:

  • SSRN Electronic Journal
  • Journal of the Association for Consumer Research
  • arXiv (Cornell University)
  • JAMA Cardiology
  • Journal of Marketing

The main research topics and thematic focuses within their work are:

  • SARS-CoV-2 and COVID-19 Research
  • Digital Marketing and Social Media
  • Consumer Retail Behavior Studies
  • Viral Infections and Immunology Research
  • Ethics and Social Impacts of AI
  • Topological and Geometric Data Analysis
  • Animal Virus Infections Studies

Through their diverse publications and collaborations, Donna L. Hoffman engages with both medical research topics such as viral infections and myocarditis and social science domains including marketing technologies, artificial intelligence, and consumer behavior. This multidisciplinary approach reflects a combination of empirical medical study with analyses of digital and ethical implications in technology and market systems.

Best Publications

  • Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations

    Donna L. Hoffman;Thomas P. Novak

  • Marketing in Hypermedia Computer-Mediated Environments: Conceptual Foundations

    Unknown

  • Measuring the Customer Experience in Online Environments: A Structural Modeling Approach

    Thomas P. Novak;Donna L. Hoffman;Yiu-Fai Yung

  • Building consumer trust online

    Donna L. Hoffman;Thomas P. Novak;Marcos Peralta

  • Building Consumer Trust in Online Environments: The Case for Information Privacy*

    Donna L. Hoffman;Thomas P. Novak;Marcos Peralta

  • Can You Measure the ROI of Your Social Media Marketing

    Donna L. Hoffman;Marek Fodor

  • Commercial scenarios for the Web: opportunities and challenges

    Donna L. Hoffman;Thomas P. Novak;Patrali Chatterjee

  • A new marketing paradigm for electronic commerce

    Donna L. Hoffman;Thomas P. Novak

  • Flow Online: Lessons Learned and Future Prospects

    Donna L. Hoffman;Thomas P. Novak

  • The Influence of Goal-Directed and Experiential Activities on Online Flow Experiences

    Thomas P. Novak;Donna L. Hoffman;Adam Duhachek

  • Correspondence Analysis: Graphical Representation of Categorical Data in Marketing Research:

    Donna L. Hoffman;George R. Franke

  • Bridging the Racial Divide on the Internet

    Donna L. Hoffman;Thomas P. Novak

  • Consumer and Object Experience in the Internet of Things: An Assemblage Theory Approach

    Donna L Hoffman;Thomas P Novak

  • Modeling the Clickstream: Implications for Web-Based Advertising Efforts

    Patrali Chatterjee;Donna L. Hoffman;Thomas P. Novak

  • Social Commerce: A Contingency Framework for Assessing Marketing Potential

    Manjit S. Yadav;Kristine de Valck;Thorsten Hennig-Thurau;Thorsten Hennig-Thurau;Donna L. Hoffman

  • How to acquire customers on the Web.

    D L Hoffman;T P Novak

  • Information Privacy in the Marketspace: Implications for the Commercial Uses of Anonymity on the Web

    Donna L. Hoffman;Thomas P. Novak;Marcos A. Peralta

  • Measuring the Flow Experience Among Web Users

    Thomas P. Novak;Donna L. Hoffman

  • Internet and Web use in the U.S.

    Donna L. Hoffman;William D. Kalsbeek;Thomas P. Novak

  • The Evolution of the Digital Divide: How Gaps in Internet Access May Impact Electronic Commerce

    Donna L. Hoffman;Thomas P. Novak;Ann E. Schlosser

  • Marketin gi nHypermedi aComputer-Mediate dEnvironments: Conceptua lFoundations*

    Donna L. Hoffman;Thomas P. Novak

Frequent Co-Authors

Thomas P. Novak
Thomas P. Novak George Washington University
Praveen K. Kopalle
Praveen K. Kopalle Dartmouth College
Wayne S. DeSarbo
Wayne S. DeSarbo Pennsylvania State University
Alladi Venkatesh
Alladi Venkatesh University of California, Irvine
P. K. Kannan
P. K. Kannan University of Maryland, College Park
Xueming Luo
Xueming Luo Temple University
Donald R. Lehmann
Donald R. Lehmann Columbia University
Robert V. Kozinets
Robert V. Kozinets University of Southern California
Cornelia Pechmann
Cornelia Pechmann University of California, Irvine
Jan de Leeuw
Jan de Leeuw University of California, Los Angeles

External Links

Wikipedia of Donna L. Hoffman Personal website of Donna L. Hoffman Google Scholar page

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