World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
40
Citations
7711
World Ranking
1668
National Ranking
699

Overview

Cheng Lu Wang is affiliated with Henan University in China and has contributed extensively to research in business, management, and social sciences. Their scholarly work spans 41 publications in the field of Business, Management and Accounting, with 31 publications categorized under Social Sciences. Key subfields include Sociology and Political Science, Marketing, Strategy and Management, Organizational Behavior and Human Resource Management, and Accounting.

Wang's research interests focus on several interconnected topics, including:

  • Digital Marketing and Social Media
  • Consumer Behavior in Brand Consumption and Identification
  • International Business and Foreign Direct Investment (FDI)
  • Environmental Sustainability in Business
  • Customer Service Quality and Loyalty
  • Technology Adoption and User Behaviour
  • Corporate Finance and Governance

Their publication record features articles in prominent venues such as the Journal of Business Research, International Journal of Consumer Studies, Journal of Research in Interactive Marketing, Industrial Marketing Management, and International Marketing Review. Wang has published four articles in the Journal of Research in Interactive Marketing alone.

Notable papers by Wang include:

  • "New frontiers and future directions in interactive marketing: Inaugural Editorial," 2021, Journal of Research in Interactive Marketing
  • "Editorial - What is an interactive marketing perspective and what are emerging research areas?," 2024, Journal of Research in Interactive Marketing

Frequent collaborators in their research efforts include Liying Zhou, Banggang Wu, Ruijuan Wu, Fei Jin, and Henry F.L. Chung. Among these, Liying Zhou has coauthored eight papers with Wang, indicating a sustained research partnership.

Best Publications

  • Consumer ethnocentrism and willingness to buy domestic products in a developing country setting: testing moderating effects

    Cheng Lu Wang;Zhen Xiong Chen

  • Guanxi vs. relationship marketing: Exploring underlying differences

    Cheng Lu Wang

  • Country image, product image and consumer purchase intention: Evidence from an emerging economy

    Cheng Lu Wang;Dongjin Li;Bradley R. Barnes;Jongseok Ahn

  • New frontiers and future directions in interactive marketing: Inaugural Editorial

    Cheng Lu Wang

  • The measurement of guanxi: Introducing the GRX scale

    Dorothy A. Yen;Bradley R. Barnes;Cheng Lu Wang

  • The impact of affect on service quality and satisfaction: the moderation of service contexts

    Ying Jiang;Cheng Lu Wang

  • Consumer decision‐making styles on domestic and imported brand clothing

    Cheng‐Lu Wang;Noel Y.M. Siu;Alice S.Y. Hui

  • Cultural identity and consumer ethnocentrism impacts on preference and purchase of domestic versus import brands: An empirical study in China

    Jiaxun He;Cheng Lu Wang

  • Subscription to Fee-Based Online Services: What Makes Consumer Pay for Online Content?

    Cheng Lu Wang;Yue Zhang;Li Richard Ye;Dat-Dao Nguyen

  • Online Shopper Behavior: Influences of Online Shopping Decision

    Cheng Lu Wang

  • Alternative Modes of Self-Construal: Dimensions of Connectedness–Separateness and Advertising Appeals to the Cultural and Gender-Specific Self

    Cheng Lu Wang;Terry Bristol;John C. Mowen;Goutam Chakraborty

  • Guanxi as a governance mechanism in business markets: Its characteristics, relevant theories, and future research directions

    Zhilin Yang;Cheng Lu Wang

  • The significance of trust and renqing in the long-term orientation of Chinese business-to-business relationships

    Cheng Lu Wang;Noel Y.M. Siu;Bradley R. Barnes

  • The Influence of Hedonic Values on Consumer Behaviors: An Empirical Investigation in China

    Cheng Lu Wang;Zhen Xiong Chen;Allan K K Chan;Zong Cheng Zheng

  • Migration of Chinese Consumption Values: Traditions, Modernization, and Cultural Renaissance

    Cheng Lu Wang;Xiaohua Lin

  • The separateness‐connectedness self‐schema: Scale development and application to message construction

    Cheng Lu Wang;John C. Mowen

  • The moderating role of managerial ties in market orientation and innovation: An Asian perspective

    Cheng Lu Wang;Henry F.L. Chung

  • Editorial – What is an interactive marketing perspective and what are emerging research areas?

    Unknown

  • The determinants and performance of early internationalizing firms: A literature review and research agenda

    Guohua Jiang;Masaaki Kotabe;Feng Zhang;Andy W. Hao

  • A contingency approach to international marketing strategy and decision‐making structure among exporting firms

    Henry F.L. Chung;Cheng Lu Wang;Pei‐how Huang

  • Organizational capabilities and business performance: When and how does the dark side of managerial ties matter?

    Henry F.L. Chung;Cheng Lu Wang;Pei-how Huang;Zhilin Yang

Frequent Co-Authors

Bradley R. Barnes
Bradley R. Barnes Lingnan University
John C. Mowen
John C. Mowen Oklahoma State University
Zhen Xiong Chen
Zhen Xiong Chen Australian National University
Masaaki Kotabe
Masaaki Kotabe University of Hawaii at Manoa
Bang Nguyen
Bang Nguyen Oxford Brookes University
Justin Paul
Justin Paul Narsee Monjee Institute of Management Studies

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