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Banwari Mittal

D-Index & Metrics

Discipline name D-Index World Ranking Current World Ranking National Ranking Current National Ranking Publications Citations
Business and Management 32 2548 2405 999 924 62 13148

Banwari Mittal publications per year

The chart shows the history of publications by Banwari Mittal between 1981 and 2025, highlighting the no. of papers published in each year and offering an overview of the publication velocity of this scholar. Banwari Mittal published across 45 years, from 1981 to 2025, averaging 1.6 papers a year. Output peaked at 8 publications in 2015. 2 of the 70 publications appeared in the last two years.

No. of publications
2 4 6 8
Bar chart. Horizontal axis: year, 1981 to 2025. Vertical axis: number of publications, 0 to 8. Peak 8 publications in 2015. 1981: 1 publication 1982: 0 publications 1983: 1 publication 1984: 0 publications 1985: 0 publications 1986: 0 publications 1987: 2 publications 1988: 2 publications 1989: 5 publications 1990: 2 publications 1991: 0 publications 1992: 0 publications 1993: 3 publications 1994: 5 publications 1995: 2 publications 1996: 2 publications 1997: 1 publication 1998: 4 publications 1999: 1 publication 2000: 3 publications 2001: 2 publications 2002: 3 publications 2003: 1 publication 2004: 2 publications 2005: 2 publications 2006: 1 publication 2007: 1 publication 2008: 0 publications 2009: 0 publications 2010: 2 publications 2011: 0 publications 2012: 0 publications 2013: 0 publications 2014: 0 publications 2015: 8 publications 2016: 4 publications 2017: 2 publications 2018: 0 publications 2019: 0 publications 2020: 0 publications 2021: 0 publications 2022: 4 publications 2023: 2 publications 2024: 1 publication 2025: 1 publication
1981 2025

70 publications in total across all disciplines

View publications per year as a table
Banwari Mittal: publications per year, 1981 to 2025
Year Publications
1981 1
1982 0
1983 1
1984 0
1985 0
1986 0
1987 2
1988 2
1989 5
1990 2
1991 0
1992 0
1993 3
1994 5
1995 2
1996 2
1997 1
1998 4
1999 1
2000 3
2001 2
2002 3
2003 1
2004 2
2005 2
2006 1
2007 1
2008 0
2009 0
2010 2
2011 0
2012 0
2013 0
2014 0
2015 8
2016 4
2017 2
2018 0
2019 0
2020 0
2021 0
2022 4
2023 2
2024 1
2025 1
Total 70
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Banwari Mittal publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Banwari Mittal sits on this spectrum.

No. of scientists
25 50 75 100
Bar chart with 82 bars. Horizontal axis: publications, 35–39 to 436+. Vertical axis: number of scientists, 0 to 122. Most scientists, 122, have 95–99 publications. The last bar groups every scientist with 436 publications or more. The highlighted bar, 60–64 publications, is where this scientist sits. 35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientist 435 publications: 1 scientist 436+ publications: 100 scientists
35–39 publications 436+

This scientist: 62 publications — 4th percentile

4% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

View publications distribution as a table
Number of Business and Management scientists by publication count, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
Publications Scientists This scientist
35–39 2
40–44 2
45–49 5
50–54 20
55–59 39
60–64 66 62
65–69 52
70–74 80
75–79 83
80–84 116
85–89 94
90–94 111
95–99 122
100–104 104
105–109 113
110–114 96
115–119 97
120–124 112
125–129 93
130–134 79
135–139 69
140–144 80
145–149 81
150–154 85
155–159 50
160–164 74
165–169 61
170–174 40
175–179 44
180–184 47
185–189 59
190–194 35
195–199 37
200–204 49
205–209 48
210–214 34
215–219 31
220–224 37
225–229 34
230–234 25
235–239 28
240–244 34
245–249 28
250–254 23
255–259 22
260–264 11
265–269 16
270–274 23
275–279 12
280–284 16
285–289 10
290–294 12
295–299 12
300–304 8
305–309 13
310–314 13
315–319 6
320–324 10
325–329 9
330–334 7
335–339 10
340–344 10
345–349 7
350–354 4
355–359 10
360–364 3
365–369 7
370–374 2
375–379 8
380–384 4
385–389 5
390–394 5
395–399 2
400–404 2
405–409 4
410–414 3
415–419 2
420–424 5
425–429 3
430–434 1
435 1
436+ 100
Download as CSV

Banwari Mittal D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Banwari Mittal sits on this spectrum.

No. of scientists
50 100 150
Bar chart with 60 bars. Horizontal axis: D-Index, 30 to 89+. Vertical axis: number of scientists, 0 to 171. Most scientists, 171, have 32 D-Index. The last bar groups every scientist with 89 D-Index or more. The highlighted bar, 32 D-Index, is where this scientist sits. 30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 32 D-Index — 16th percentile

16% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

View D-Index distribution as a table
Number of Business and Management scientists by D-index, Research.com 2026 ranking edition. Based on 3,017 ranked scientists.
D-Index Scientists This scientist
30 156
31 159
32 171 32
33 161
34 135
35 124
36 114
37 111
38 103
39 89
40 81
41 97
42 80
43 69
44 68
45 63
46 54
47 69
48 50
49 58
50 54
51 62
52 54
53 43
54 49
55 35
56 40
57 44
58 34
59 29
60 48
61 32
62 30
63 22
64 22
65 19
66 20
67 18
68 17
69 21
70 20
71 19
72 14
73 10
74 16
75 24
76 13
77 19
78 8
79 6
80 4
81 12
82 7
83 7
84 6
85 10
86 4
87 11
88 6
89+ 96
Download as CSV

Overview

Banwari Mittal is affiliated with Northern Kentucky University in the United States. Their research primarily spans the field of psychology, with a focus on subfields such as social psychology, marketing, clinical psychology, economics and econometrics, and modeling and simulation.

Their recent publication record includes works published between 2022 and 2023, addressing topics relevant to consumer behavior, digital platforms, and the psychological impacts of the COVID-19 pandemic. Notable papers include:

  • "Nurturing urban innovation and knowledge in the ongoing COVID-19 world" (2022), published in the Journal of Innovation & Knowledge
  • "Consumers under pandemic anxiety: Suppressors, intensifiers, and resilients" (2022), published in the International Journal of Consumer Studies
  • "The psychology of online shopping cart abandonment: a scrutiny of the current research framework and building an improved model of the online shopper journey" (2023), published in Electronic Commerce Research
  • "Online shopping cart abandonment: a critique and guide to measuring its drivers" (2022), published in The International Review of Retail Distribution and Consumer Research
  • "THE ABANDONED E-TAILER SHOPPING CART: FACTORS AND BUSINESS STRATEGIES TO REVERSE THE BARRIERS" (2022), published in the Journal of Global Strategic Management

Banwari Mittal's work covers a range of topics including:

  • COVID-19 and mental health
  • COVID-19 pandemic impacts
  • Psychological well-being and life satisfaction
  • Consumer retail behavior studies
  • COVID-19 epidemiological studies
  • Digital platforms and economics
  • Urban and freight transport logistics

The scholar frequently publishes in the following venues:

  • Journal of Innovation & Knowledge
  • International Journal of Consumer Studies
  • The International Review of Retail Distribution and Consumer Research
  • Electronic Commerce Research
  • Journal of Macromarketing

Collaborative research includes work with coauthors such as:

  • Arch G. Woodside
  • Anand Nandwani
  • Aditi Verma
  • Anju Bala

Best Publications

  • Measuring customer‐based brand equity

    Walfried Lassar;Banwari Mittal;Arun Sharma

  • Why do customers switch? The dynamics of satisfaction versus loyalty

    Banwari Mittal;Walfried M. Lassar

  • A causal model of consumer involvement

    Banwari Mittal;Myung-Soo Lee

  • Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising:

    Richard W. Pollay;Banwari Mittal

  • Customer Behavior: Consumer Behavior and Beyond

    Jagdish N. Sheth;Banwari Mittal;Bruce I. Newman

  • A comparative analysis of four scales of consumer involvement

    Banwari Mittal

  • The role of personalization in service encounters

    Banwari Mittal;Walfried M. Lassar

  • Measuring Purchase-decision involvement

    Banwari Mittal

  • Customer Behavior: A Managerial Perspective

    Jagdish N. Sheth;Banwari Mittal

  • Public assessment of TV advertising: faint praise and harsh criticism

    Banwari Mittal

  • I, me, and mine—how products become consumers' extended selves

    Banwari Mittal

  • An Integrated Framework for Relating Diverse Consumer Characteristics to Supermarket Coupon Redemption

    Banwari Mittal

  • Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising

    Unknown

  • The Advertising of Services: Meeting the Challenge of Intangibility

    Banwari Mittal

  • The role of affective choice mode in the consumer purchase of expressive products

    Banwari Mittal

  • Achieving Higher Seat Belt Usage: The Role of Habit in Bridging the Attitude-Behavior Gap

    Banwari Mittal

  • The Relative Roles of Brand Beliefs and Attitude toward the ad as Mediators of Brand Attitude: A Second Look:

    Banwari Mittal

  • Separating Brand-Choice Involvement From Product Involvement Via Consumer Involvement Profiles

    Banwari Mittal;Myung-Soo Lee

  • Sexual Liberalism as a Determinant of Consumer Response to Sex in Advertising

    Banwari Mittal;Walfried M. Lassar

  • Must Consumer Involvement Always Imply More Information Search

    Banwari Mittal

  • An Integrated Framework for Relating Diverse Consumer Characteristics to Supermarket Coupon Redemption

    Unknown

  • A framework for managing customer expectations

    Jagdish N. Sheth;Banwari Mittal

Frequent Co-Authors

Jagdish N. Sheth
Jagdish N. Sheth Emory University
Morris B. Holbrook
Morris B. Holbrook Columbia University
Arun Sharma
Arun Sharma University of Miami
Marla B. Royne
Marla B. Royne University of Nevada, Las Vegas

External Links

Personal website of Banwari Mittal Google Scholar page

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