World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
32
Citations
13148
World Ranking
2548
National Ranking
999

Banwari Mittal publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Banwari Mittal sits on this spectrum.

35–39 publications: 2 scientists 40–44 publications: 2 scientists 45–49 publications: 5 scientists 50–54 publications: 20 scientists 55–59 publications: 39 scientists 60–64 publications: 66 scientists 65–69 publications: 52 scientists 70–74 publications: 80 scientists 75–79 publications: 83 scientists 80–84 publications: 116 scientists 85–89 publications: 94 scientists 90–94 publications: 111 scientists 95–99 publications: 122 scientists 100–104 publications: 104 scientists 105–109 publications: 113 scientists 110–114 publications: 96 scientists 115–119 publications: 97 scientists 120–124 publications: 112 scientists 125–129 publications: 93 scientists 130–134 publications: 79 scientists 135–139 publications: 69 scientists 140–144 publications: 80 scientists 145–149 publications: 81 scientists 150–154 publications: 85 scientists 155–159 publications: 50 scientists 160–164 publications: 74 scientists 165–169 publications: 61 scientists 170–174 publications: 40 scientists 175–179 publications: 44 scientists 180–184 publications: 47 scientists 185–189 publications: 59 scientists 190–194 publications: 35 scientists 195–199 publications: 37 scientists 200–204 publications: 49 scientists 205–209 publications: 48 scientists 210–214 publications: 34 scientists 215–219 publications: 31 scientists 220–224 publications: 37 scientists 225–229 publications: 34 scientists 230–234 publications: 25 scientists 235–239 publications: 28 scientists 240–244 publications: 34 scientists 245–249 publications: 28 scientists 250–254 publications: 23 scientists 255–259 publications: 22 scientists 260–264 publications: 11 scientists 265–269 publications: 16 scientists 270–274 publications: 23 scientists 275–279 publications: 12 scientists 280–284 publications: 16 scientists 285–289 publications: 10 scientists 290–294 publications: 12 scientists 295–299 publications: 12 scientists 300–304 publications: 8 scientists 305–309 publications: 13 scientists 310–314 publications: 13 scientists 315–319 publications: 6 scientists 320–324 publications: 10 scientists 325–329 publications: 9 scientists 330–334 publications: 7 scientists 335–339 publications: 10 scientists 340–344 publications: 10 scientists 345–349 publications: 7 scientists 350–354 publications: 4 scientists 355–359 publications: 10 scientists 360–364 publications: 3 scientists 365–369 publications: 7 scientists 370–374 publications: 2 scientists 375–379 publications: 8 scientists 380–384 publications: 4 scientists 385–389 publications: 5 scientists 390–394 publications: 5 scientists 395–399 publications: 2 scientists 400–404 publications: 2 scientists 405–409 publications: 4 scientists 410–414 publications: 3 scientists 415–419 publications: 2 scientists 420–424 publications: 5 scientists 425–429 publications: 3 scientists 430–434 publications: 1 scientists 435 publications: 1 scientists 436+ publications: 100 scientists
35 publications 436+

This scientist: 62 publications — 4th percentile

4% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 436 publications or more.

Banwari Mittal D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Banwari Mittal sits on this spectrum.

30 D-Index: 156 scientists 31 D-Index: 159 scientists 32 D-Index: 171 scientists 33 D-Index: 161 scientists 34 D-Index: 135 scientists 35 D-Index: 124 scientists 36 D-Index: 114 scientists 37 D-Index: 111 scientists 38 D-Index: 103 scientists 39 D-Index: 89 scientists 40 D-Index: 81 scientists 41 D-Index: 97 scientists 42 D-Index: 80 scientists 43 D-Index: 69 scientists 44 D-Index: 68 scientists 45 D-Index: 63 scientists 46 D-Index: 54 scientists 47 D-Index: 69 scientists 48 D-Index: 50 scientists 49 D-Index: 58 scientists 50 D-Index: 54 scientists 51 D-Index: 62 scientists 52 D-Index: 54 scientists 53 D-Index: 43 scientists 54 D-Index: 49 scientists 55 D-Index: 35 scientists 56 D-Index: 40 scientists 57 D-Index: 44 scientists 58 D-Index: 34 scientists 59 D-Index: 29 scientists 60 D-Index: 48 scientists 61 D-Index: 32 scientists 62 D-Index: 30 scientists 63 D-Index: 22 scientists 64 D-Index: 22 scientists 65 D-Index: 19 scientists 66 D-Index: 20 scientists 67 D-Index: 18 scientists 68 D-Index: 17 scientists 69 D-Index: 21 scientists 70 D-Index: 20 scientists 71 D-Index: 19 scientists 72 D-Index: 14 scientists 73 D-Index: 10 scientists 74 D-Index: 16 scientists 75 D-Index: 24 scientists 76 D-Index: 13 scientists 77 D-Index: 19 scientists 78 D-Index: 8 scientists 79 D-Index: 6 scientists 80 D-Index: 4 scientists 81 D-Index: 12 scientists 82 D-Index: 7 scientists 83 D-Index: 7 scientists 84 D-Index: 6 scientists 85 D-Index: 10 scientists 86 D-Index: 4 scientists 87 D-Index: 11 scientists 88 D-Index: 6 scientists 89+ D-Index: 96 scientists
30 D-Index 89+

This scientist: 32 D-Index — 16th percentile

16% of scientists in this discipline score the same or lower.

The last bar groups every scientist with 89 D-Index or more.

Overview

Banwari Mittal is affiliated with Northern Kentucky University in the United States. Their research primarily spans the field of psychology, with a focus on subfields such as social psychology, marketing, clinical psychology, economics and econometrics, and modeling and simulation.

Their recent publication record includes works published between 2022 and 2023, addressing topics relevant to consumer behavior, digital platforms, and the psychological impacts of the COVID-19 pandemic. Notable papers include:

  • "Nurturing urban innovation and knowledge in the ongoing COVID-19 world" (2022), published in the Journal of Innovation & Knowledge
  • "Consumers under pandemic anxiety: Suppressors, intensifiers, and resilients" (2022), published in the International Journal of Consumer Studies
  • "The psychology of online shopping cart abandonment: a scrutiny of the current research framework and building an improved model of the online shopper journey" (2023), published in Electronic Commerce Research
  • "Online shopping cart abandonment: a critique and guide to measuring its drivers" (2022), published in The International Review of Retail Distribution and Consumer Research
  • "THE ABANDONED E-TAILER SHOPPING CART: FACTORS AND BUSINESS STRATEGIES TO REVERSE THE BARRIERS" (2022), published in the Journal of Global Strategic Management

Banwari Mittal's work covers a range of topics including:

  • COVID-19 and mental health
  • COVID-19 pandemic impacts
  • Psychological well-being and life satisfaction
  • Consumer retail behavior studies
  • COVID-19 epidemiological studies
  • Digital platforms and economics
  • Urban and freight transport logistics

The scholar frequently publishes in the following venues:

  • Journal of Innovation & Knowledge
  • International Journal of Consumer Studies
  • The International Review of Retail Distribution and Consumer Research
  • Electronic Commerce Research
  • Journal of Macromarketing

Collaborative research includes work with coauthors such as:

  • Arch G. Woodside
  • Anand Nandwani
  • Aditi Verma
  • Anju Bala

Best Publications

  • Measuring customer‐based brand equity

    Walfried Lassar;Banwari Mittal;Arun Sharma

  • Why do customers switch? The dynamics of satisfaction versus loyalty

    Banwari Mittal;Walfried M. Lassar

  • A causal model of consumer involvement

    Banwari Mittal;Myung-Soo Lee

  • Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising:

    Richard W. Pollay;Banwari Mittal

  • Customer Behavior: Consumer Behavior and Beyond

    Jagdish N. Sheth;Banwari Mittal;Bruce I. Newman

  • A comparative analysis of four scales of consumer involvement

    Banwari Mittal

  • The role of personalization in service encounters

    Banwari Mittal;Walfried M. Lassar

  • Measuring Purchase-decision involvement

    Banwari Mittal

  • Customer Behavior: A Managerial Perspective

    Jagdish N. Sheth;Banwari Mittal

  • Public assessment of TV advertising: faint praise and harsh criticism

    Banwari Mittal

  • I, me, and mine—how products become consumers' extended selves

    Banwari Mittal

  • An Integrated Framework for Relating Diverse Consumer Characteristics to Supermarket Coupon Redemption

    Banwari Mittal

  • Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising

    Unknown

  • The Advertising of Services: Meeting the Challenge of Intangibility

    Banwari Mittal

  • The role of affective choice mode in the consumer purchase of expressive products

    Banwari Mittal

  • Achieving Higher Seat Belt Usage: The Role of Habit in Bridging the Attitude-Behavior Gap

    Banwari Mittal

  • The Relative Roles of Brand Beliefs and Attitude toward the ad as Mediators of Brand Attitude: A Second Look:

    Banwari Mittal

  • Separating Brand-Choice Involvement From Product Involvement Via Consumer Involvement Profiles

    Banwari Mittal;Myung-Soo Lee

  • Sexual Liberalism as a Determinant of Consumer Response to Sex in Advertising

    Banwari Mittal;Walfried M. Lassar

  • Must Consumer Involvement Always Imply More Information Search

    Banwari Mittal

  • An Integrated Framework for Relating Diverse Consumer Characteristics to Supermarket Coupon Redemption

    Unknown

  • A framework for managing customer expectations

    Jagdish N. Sheth;Banwari Mittal

Frequent Co-Authors

Jagdish N. Sheth
Jagdish N. Sheth Emory University
Morris B. Holbrook
Morris B. Holbrook Columbia University
Arun Sharma
Arun Sharma University of Miami
Marla B. Royne
Marla B. Royne University of Nevada, Las Vegas

If you think any of the details on this page are incorrect, let us know.

Report an issue

We appreciate your kind effort to assist us to improve this page, it would be helpful providing us with as much detail as possible in the text box below:

Related Online Degrees & Career Pathways

Exploring business and management studies in the USA opens doors to diverse online degree pathways. Many students seek accelerated degree options to fast-track their education and quickly step into the workforce. Accelerated programs offer a quicker, intensive course schedule that fits the needs of working professionals or those eager to jumpstart their careers.

For flexibility and affordability, online business degree programs accredited by recognized institutions are a popular choice. Accreditation ensures program credibility and employer recognition—key for future career growth.

Business students interested in healthcare can consider a health administration degree online. This path enables graduates to pursue managerial roles in hospitals, clinics, and healthcare organizations.

For advanced career opportunities, pursuing further study with cheapest online mha programs is an option. These affordable, flexible master’s programs open doors to executive and leadership roles in the healthcare industry, making them ideal for those aiming to integrate business management skills with healthcare expertise.

Best Scientists Citing Banwari Mittal

Trending Scientists

Recently Published Articles