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Business and Management

D-Index
32
Citations
13148
World Ranking
2547
National Ranking
998

Overview

Banwari Mittal is affiliated with Northern Kentucky University in the United States. Their research primarily spans the field of psychology, with a focus on subfields such as social psychology, marketing, clinical psychology, economics and econometrics, and modeling and simulation.

Their recent publication record includes works published between 2022 and 2023, addressing topics relevant to consumer behavior, digital platforms, and the psychological impacts of the COVID-19 pandemic. Notable papers include:

  • "Nurturing urban innovation and knowledge in the ongoing COVID-19 world" (2022), published in the Journal of Innovation & Knowledge
  • "Consumers under pandemic anxiety: Suppressors, intensifiers, and resilients" (2022), published in the International Journal of Consumer Studies
  • "The psychology of online shopping cart abandonment: a scrutiny of the current research framework and building an improved model of the online shopper journey" (2023), published in Electronic Commerce Research
  • "Online shopping cart abandonment: a critique and guide to measuring its drivers" (2022), published in The International Review of Retail Distribution and Consumer Research
  • "THE ABANDONED E-TAILER SHOPPING CART: FACTORS AND BUSINESS STRATEGIES TO REVERSE THE BARRIERS" (2022), published in the Journal of Global Strategic Management

Banwari Mittal's work covers a range of topics including:

  • COVID-19 and mental health
  • COVID-19 pandemic impacts
  • Psychological well-being and life satisfaction
  • Consumer retail behavior studies
  • COVID-19 epidemiological studies
  • Digital platforms and economics
  • Urban and freight transport logistics

The scholar frequently publishes in the following venues:

  • Journal of Innovation & Knowledge
  • International Journal of Consumer Studies
  • The International Review of Retail Distribution and Consumer Research
  • Electronic Commerce Research
  • Journal of Macromarketing

Collaborative research includes work with coauthors such as:

  • Arch G. Woodside
  • Anand Nandwani
  • Aditi Verma
  • Anju Bala

Best Publications

  • Measuring customer‐based brand equity

    Walfried Lassar;Banwari Mittal;Arun Sharma

  • Why do customers switch? The dynamics of satisfaction versus loyalty

    Banwari Mittal;Walfried M. Lassar

  • A causal model of consumer involvement

    Banwari Mittal;Myung-Soo Lee

  • Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising:

    Richard W. Pollay;Banwari Mittal

  • Customer Behavior: Consumer Behavior and Beyond

    Jagdish N. Sheth;Banwari Mittal;Bruce I. Newman

  • A comparative analysis of four scales of consumer involvement

    Banwari Mittal

  • The role of personalization in service encounters

    Banwari Mittal;Walfried M. Lassar

  • Measuring Purchase-decision involvement

    Banwari Mittal

  • Customer Behavior: A Managerial Perspective

    Jagdish N. Sheth;Banwari Mittal

  • Public assessment of TV advertising: faint praise and harsh criticism

    Banwari Mittal

  • I, me, and mine—how products become consumers' extended selves

    Banwari Mittal

  • An Integrated Framework for Relating Diverse Consumer Characteristics to Supermarket Coupon Redemption

    Banwari Mittal

  • Here's the Beef: Factors, Determinants, and Segments in Consumer Criticism of Advertising

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  • The Advertising of Services: Meeting the Challenge of Intangibility

    Banwari Mittal

  • The role of affective choice mode in the consumer purchase of expressive products

    Banwari Mittal

  • Achieving Higher Seat Belt Usage: The Role of Habit in Bridging the Attitude-Behavior Gap

    Banwari Mittal

  • The Relative Roles of Brand Beliefs and Attitude toward the ad as Mediators of Brand Attitude: A Second Look:

    Banwari Mittal

  • Separating Brand-Choice Involvement From Product Involvement Via Consumer Involvement Profiles

    Banwari Mittal;Myung-Soo Lee

  • Sexual Liberalism as a Determinant of Consumer Response to Sex in Advertising

    Banwari Mittal;Walfried M. Lassar

  • Must Consumer Involvement Always Imply More Information Search

    Banwari Mittal

  • An Integrated Framework for Relating Diverse Consumer Characteristics to Supermarket Coupon Redemption

    Unknown

  • A framework for managing customer expectations

    Jagdish N. Sheth;Banwari Mittal

Frequent Co-Authors

Jagdish N. Sheth
Jagdish N. Sheth Emory University
Morris B. Holbrook
Morris B. Holbrook Columbia University
Arun Sharma
Arun Sharma University of Miami

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