| Discipline name | Position | Best Scientists | Publications | D-Index |
|---|---|---|---|---|
| Business and Management | 171 | 37 | 40 | 18 |
Journal of Advertising focuses on Advertising, Marketing, Social psychology, Advertising research and Public relations. The studies in Advertising featured incorporate elements of Context (language use), Recall, Perception, Advertising account executive and Content analysis. The journal investigates Advertising account executive research which frequently intersects with Native advertising.
Social psychology and Cognition are closely related fields of research discussed in Journal of Advertising. Advertising research study tackled is connected to the field of Advertising campaign.
The journal articles primarily focus on research topics in Advertising, Social psychology, Marketing, Perception and Context (language use). The journal articles focus on Advertising but the discussions also offer insight into other areas such as Cognition, Content analysis and Affect (psychology). The journal publications with studies in Social psychology featured incorporate elements of Recall, Construct (philosophy) and Preference.
Journal of Advertising primarily tackles Advertising, 2019-20 coronavirus outbreak, Severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2), Social media and Influencer marketing. Journal of Advertising held discussions to help close the divide between two different fields of study: Advertising and Pandemic. The journal focuses on Social media but the discussions also offer insight into other areas such as Digital media, Phenomenon, Consumer-generated advertising, Competitor analysis and Artificial intelligence.
While work presented in the journal provided substantial information on Influencer marketing, it also covered topics in Interpersonal communication and Relation (history of concept). Topics in Context (language use) explored in it were investigated in conjunction with research in Aesthetics, Appeal to emotion, Persuasion and Symbolic interactionism. Some problems in Agency (sociology) that were presented in it overlapped with concepts under Resource (project management), Marketing and General partnership.
A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.
The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.
The top authors publishing in Journal of Advertising (based on the number of publications) are:
The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.
Only papers with recognized affiliations are considered
The top affiliations publishing in Journal of Advertising (based on the number of publications) are:
The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.
The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.
The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.
During the most recent 2021 edition, 4.92% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 20.69% were posted by at least one author from the top 10 institutions publishing in the journal. Another 18.97% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 15.52% of all publications and 44.83% were from other institutions.
A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.
The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.
The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.
Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).
The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:
The chart below illustrates experience levels of first authors in cases of publications with multiple authors.
Aspiring advertisers seeking to contribute to the research in the Journal of Advertising may benefit from obtaining a quality education. Many educational institutions offer robust courses in advertising, marketing, social psychology, and related fields—foundational knowledge areas of this esteemed journal.
One of the key steps in this pursuit is choosing the right school that provides comprehensive program and training in these fields. Various colleges known for their excellent business and communication programs should be considered. In particular, those interested in studying in Iowa should check out the top 5 business schools in Iowa.
Such institutions typically offer programs that cover essential topics such as advertising research, public relations, content analysis, etc. These would equip students with the necessary skills to conduct in-depth investigations and contribute effectively to the existing body of knowledge.
Additional training, internship opportunities, and other resources available in these institutions can further enhance students' competency, equipping them with the necessary tools for ambitious research projects.
Colin L. Campbell;Kirk Plangger;Sean Sands;Jan Kietzmann
(2021)Freya De Keyzer;Freya De Keyzer;Nathalie Dens;Patrick De Pelsmacker;Patrick De Pelsmacker
(2021)M. Eisend;E.A. van Reijmersdal;S.C. Boerman;F. Tarrahi
(2020)Natali Helberger;Jisu Huh;George Milne;Joanna Strycharz
(2020)Joseph T. Yun;Claire M. Segijn;Stewart Pearson;Edward C. Malthouse
(2020)Jisu Huh;Edward C. Malthouse
(2020)Ko de Ruyter;Jonas Heller;Tim Hilken;Mathew Chylinski
(2020)Zeph M. C. van Berlo;Eva A. van Reijmersdal;Martin Eisend
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