| Discipline name | Position | Best Scientists | Publications | D-Index |
|---|---|---|---|---|
| Business and Management | 649 | 8 | 8 | 3 |
The topics of Marketing, Advertising, Industrial organization, Context (language use) and Social psychology are the focal point of discussions in Journal of Global Marketing. Marketing management, Marketing strategy, Global marketing, Marketing mix and International marketing are among the concentrations of Marketing that garnered much attention in it. Marketing management study tackled is connected to the field of Marketing research.
More specifically, the research on Marketing strategy in the journal is related to Marketing effectiveness. Marketing mix research is the primary subject tackled in it with a focus on Return on marketing investment. Many of the research works in Advertising, specifically Brand awareness, Consumer behaviour and Brand management, closely connected to disciplines like Cross-cultural.
The Brand management study featured in it draws connections with the study of Brand equity. Export performance is a major topic of Industrial organization research presented in the journal.
The most cited papers generally zeroe in on subjects such as Marketing, Advertising, Industrial organization, Internationalization and Standardization. Product (business), International marketing, Marketing strategy, Marketing management and Quality (business) are some of the study areas of Marketing discussed in the journal papers. The works on Advertising tackled in the most cited papers bring together disciplines like Country of origin and Credibility.
Journal of Global Marketing aims to foster the development of research in Advertising, Marketing, Perception, Bottom of the pyramid and Emerging markets. It explores issues in Advertising which can be linked to other research areas like Ethnocentrism and Influencer marketing. Journal of Global Marketing explores Marketing concepts, specifically Tertiary sector of the economy but expands to research in Cannabis.
The concepts on Perception presented in Journal of Global Marketing can also apply to other research fields, including Chief executive officer, Sympathy, Brand relationship, Corporate social responsibility and Preference. It addresses concerns in Bottom of the pyramid which are intertwined with other disciplines, such as Poverty, Global marketing and Scope (project management). The research on Emerging markets featured in the journal combines topics in other fields like Collectivism, Social media marketing, Customer engagement and Cultural orientation.
A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.
The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.
The top authors publishing in Journal of Global Marketing (based on the number of publications) are:
The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.
Only papers with recognized affiliations are considered
The top affiliations publishing in Journal of Global Marketing (based on the number of publications) are:
The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.
The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.
The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.
During the most recent 2021 edition, 2.63% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 5.41% were posted by at least one author from the top 10 institutions publishing in the journal. Another 5.41% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 16.22% of all publications and 72.97% were from other institutions.
A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.
The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.
The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.
Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).
The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:
The chart below illustrates experience levels of first authors in cases of publications with multiple authors.
For those who are intrigued by the research topics and publications in the Journal of Global Marketing, pursuing a career in global marketing might be an appealing path. As global marketing experts, individuals can explore various roles such as Brand Manager, Market Research Analyst, and Marketing Director to name a few.
A degree in marketing or a related field, along with global market knowledge, is a launchpad to start a career in this dynamic field. However, specializing in certain marketing aspects or sectors can lead to specific job opportunities. For instance, a focus on urban marketing may lead to a career as an Urban Planner.
For more information on transitioning towards this career, consider hitting the books and going back to school. Some of the best business schools in Vermont could provide a solid foundation for this career progression. For those particularly interested in urban planning, this resource could guide you on how to become an urban planner in Vermont.
Moreover, joining relevant professional associations, attending conferences, and keeping up with the latest research publications is also beneficial for establishing a successful career in global marketing.
Manali Gupta;Neena Sinha;Pratibha Singh;Francisco Liébana-Cabanillas
(2021)Jaqueline Pels;Jagdish N. Sheth
(2021)Studying Business and Management in the USA opens doors to a variety of specialized career paths. For those interested in leadership and organization, exploring what can i do with a project management degree can provide insight into managing teams and overseeing projects across industries.
Emerging technologies are shaping the business landscape, making degrees like a blockchain degree highly valuable for professionals focused on fintech, cryptocurrencies, and digital transactions.
For those drawn to sports and entertainment sectors, pursuing online sports management degrees offer flexible learning and fast-paced program options to quickly advance in sports marketing, facility management, and related fields.
Additionally, business professionals interested in urban development can benefit from an online masters in urban planning. This degree facilitates roles that focus on city development, sustainability, and strategic planning.
