Journal of Marketing

Top Research Topics at Journal of Marketing?

The journal mainly deals with areas of study such as Marketing, Advertising, Public relations, Marketing management and Marketing research. Marketing and Product (category theory) are closely related fields of research discussed in it.

• Marketing (34.29%)
• Advertising (17.90%)
• Public relations (5.52%)

What are the most cited papers published in the journal?

• The Commitment-Trust Theory of Relationship Marketing (15874 citations)
• A Conceptual Model of Service Quality and Its Implications for Future Research (15086 citations)
• Consumer Perceptions of Price, Quality, and Value: A Means-End Model and Synthesis of Evidence: (11092 citations)

Research areas of the most cited articles at Journal of Marketing:

The main points discussed in the journal publications deal with Marketing, Advertising, Consumer behaviour, Marketing management and Industrial organization. Relationship marketing, Marketing strategy, Customer retention, Marketing research and Customer advocacy are all topics related to Marketing research discussed in the journal papers. Most of the works presented in the published articles deal with Consumer behaviour but they intersect with the subject of Product (category theory).

What topics the last edition of the journal is best known for?

• Law
• World War II
• Marketing

The previous edition focused in particular on these issues:

Marketing, Advertising, Industrial organization, Perspective (graphical) and Product (category theory) are the subjects of interest in the journal. Business-to-business is a major topic of Marketing research. The research on Advertising featured in it combines topics in other fields like E-commerce, Digital advertising, Public policy, Social media and Consumption (economics).

The studies in Industrial organization featured incorporate elements of Sharing economy and Big data. Journal of Marketing connects research in Sharing economy with the related topic of Value (economics).

The most cited articles from the last journal are:

• Consumers and Artificial Intelligence: An Experiential Perspective: (29 citations)
• Inefficiencies in Digital Advertising Markets (22 citations)
• Traveling with Companions: The Social Customer Journey: (21 citations)

Papers citation over time

A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.

The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.

Top authors and change over time

The top authors publishing in Journal of Marketing (based on the number of publications) are:

• Reavis Cox (167 papers) absent at the last edition,
• Henry A. Burd (90 papers) absent at the last edition,
• Roland S. Vaile (74 papers) absent at the last edition,
• Richard C. Christian (47 papers) absent at the last edition,
• Robert Ferber (45 papers) absent at the last edition.

The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.

Top affiliations and change over time

Only papers with recognized affiliations are considered

The top affiliations publishing in Journal of Marketing (based on the number of publications) are:

• University of Illinois at Urbana–Champaign (207 papers) absent at the last edition,
• University of Pennsylvania (189 papers) absent at the last edition,
• College of Business Administration (167 papers) absent at the last edition,
• New York University (161 papers) absent at the last edition,
• University of Texas at Austin (134 papers) absent at the last edition.

The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.

Publication chance based on affiliation

The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.

The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.

During the most recent 2021 edition, 87.16% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 7.14% were posted by at least one author from the top 10 institutions publishing in the journal. Another 14.29% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 21.43% of all publications and 57.14% were from other institutions.

Returning Authors Index

A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.

The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.

Returning Institution Index

The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.

The experience to innovation index

Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).

The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:

• Novice - P < 5 or C < 25 (the number of publications less than 5 or the number of citations less than 25),
• Competent - P < 10 or C < 100 (the number of publications less than 10 or the number of citations less than 100),
• Experienced - P < 25 or C < 625 (the number of publications less than 25 or the number of citations less than 625),
• Master - P < 50 or C < 2500 (the number of publications less than 50 or the number of citations less than 2500),
• Star - P ≥ 50 and C ≥ 2500 (both the number of publications greater than 50 and the number of citations greater than 2500).

The chart below illustrates experience levels of first authors in cases of publications with multiple authors.

Collaborations and Partnerships with Business Schools

The Journal of Marketing also fosters collaborations and partnerships with recognized business schools to further enhance the field of marketing research. These collaborations contribute to the understanding of marketing-related phenomena and provide valuable insights for both academia and industry practices.

For example, authors from several prestigious institutes have contributed their expertise in the above-discussed cited articles. Many of them have affiliations with top business schools, known for their world-renowned programs in marketing and related disciplines.

A collaboration with top great business schools in Georgia has resulted in articles focusing on marketing strategy and customer retention. By working together with these institutions, the Journal of Marketing can drive the advance of knowledge in the field of marketing. This interplay between academia and industry allows for the development of cutting-edge research directly applicable to real-world marketing scenarios.