| Discipline name | Position | Best Scientists | Publications | D-Index |
|---|---|---|---|---|
| Business and Management | 657 | 7 | 7 | 3 |
Health Marketing Quarterly covers a variety of subjects, including Marketing, Health care, Public relations, Advertising and Nursing. The Marketing study featured in it draws connections with the study of MEDLINE. The journal focused on Health care research but expanded to cover Patient satisfaction.
Public relations research presented is mostly focused on the subject of Social marketing. It facilitates discussions on Advertising that incorporate concepts from other fields like Medical prescription, Prescription drug and Direct-to-consumer advertising. Nursing research presented in it encompasses a variety of subjects, including Quality (business) and Family medicine.
Marketing research research is the primary subject tackled in it with a focus on Business marketing. Health policy study tackled is connected to the field of Health education.
The most cited articles facilitate discussions on Health care, Marketing, Advertising, Nursing and Public relations. Issues in Health care were discussed in the journal publications, taking into consideration concepts from other disciplines like Service quality, Quality (business), Applied psychology and Family medicine. The studies on Marketing discussed at the most cited papers can also contribute to research in the domains of Sample (statistics) and Medical tourism.
The journal primarily focuses on research topics in Coronavirus disease 2019 (COVID-19), Advertising, Perception, Pandemic and Marketing. While Advertising is the focus of it, it also provided insights into the studies of Promotion (rank), Dimension (data warehouse), Medical prescription, Direct-to-consumer advertising and Health information. The studies in Perception featured incorporate elements of Credence, Medical services, Polyclinic, Public relations and Politics.
The study on Marketing presented is investigated in conjunction with research in Telemedicine. The journal focuses on Health belief model research as part of the broader topic of Health care. Health care research featured in it incorporates concerns from various other topics such as Nursing, Patient satisfaction, Context (language use) and Outcome (game theory).
A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.
The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.
The top authors publishing in Health Marketing Quarterly (based on the number of publications) are:
The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.
Only papers with recognized affiliations are considered
The top affiliations publishing in Health Marketing Quarterly (based on the number of publications) are:
The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.
The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.
The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.
During the most recent 2021 edition, 4.35% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 4.55% were posted by at least one author from the top 10 institutions publishing in the journal. Another 9.09% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 9.09% of all publications and 77.27% were from other institutions.
A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.
The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.
The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.
Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).
The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:
The chart below illustrates experience levels of first authors in cases of publications with multiple authors.
While this article offers a comprehensive review of the Health Marketing Quarterly, readers may be interested in expanding their knowledge of health marketing and related disciplines. For those particularly interested in delving into the field of Business Marketing, which is a central theme of the studies featured in Health Marketing Quarterly, it may be beneficial to pursue formal education in business school.
There are numerous high-quality business schools around the country, each offering unique strengths and opportunities. For example, if you're considering studying in the Midwest, be sure to explore the top 5 business schools in Iowa. This educational experience could bolster your understanding of marketing principles and help significantly in your research work.
Whether you're a researcher, practitioner, or student, additional resources and learning can inevitably contribute to your understanding and expertise in the exciting field of health marketing.
Deidre L. Popovich;Timothy J. Vogus;Dawn Iacobucci;J. Matthew Austin
(2020)Exploring Business and Management opens doors to a variety of specialized online degrees that can enhance your career prospects. For example, choosing a cheap online real estate school offers an affordable path into property management and real estate investment, fields that are growing in demand.
If you are drawn to the creative and technical side of business, a ux design degree online provides skills in user experience and interface design—key areas for companies focused on digital transformation and customer engagement.
Project coordination is another critical area. Considering "is a project management degree worth it?" leads many to discover that it equips professionals with the tools to effectively lead teams and manage resources, making it a valuable credential in numerous industries.
Additionally, the rise of digital currencies and financial technologies makes earning a crypto degree an attractive option. This degree prepares graduates for innovative careers in blockchain, cryptocurrency, and fintech sectors, which are transforming the financial landscape.
