1061-0421
Published by: Emerald Publishing
| Discipline name | Position | Best Scientists | Publications | D-Index |
|---|---|---|---|---|
| Business and Management | 141 | 43 | 52 | 21 |
Marketing, Advertising, Brand management, Brand equity and Brand awareness are the subjects of interest in the journal. Many of the studies tackled connect Marketing with a similar field of study like Perception. The journal explores topics in Advertising which can be helpful for research in disciplines like Quality (business), Structural equation modeling, Originality and Product (business).
The presentations focused mostly on Originality in an attempt to further explore topics in Value (ethics). Issues in Brand management were discussed, taking into consideration concepts from other disciplines like Marketing strategy and Public relations. The studies tackled, which mainly focus on Marketing strategy, apply to Marketing management as well.
Return on marketing investment is a key component of Marketing management research discussed in the journal. It is focused mainly on New product development, particularly Product management. Most of the Brand loyalty studies addressed also intersect with Loyalty.
The journal articles investigate areas of study like Marketing, Advertising, Brand management, Brand equity and Brand awareness. The most cited publications hold forums on Marketing that merge themes from other disciplines such as Sample (statistics) and Public relations. Structural equation modeling, Product (business) and Perception are some topics wherein Advertising research discussed in the published articles has an impact.
The objective of the journal is to combine knowledge in the areas of Advertising, Marketing, Social psychology, Social media and Value (ethics). The featured Advertising studies mainly concentrate on Perception but also cover areas of interest in Conceptual framework. Marketing research featured in the journal incorporates concerns from various other topics such as Structural equation modeling and Hospitality.
The studies in Social media featured incorporate elements of Digital marketing and Media studies. Journal of Product & Brand Management addresses concerns in Brand management which are intertwined with other disciplines, such as Consumer response and Conceptualization. In addition to Quality (business) research, the journal aims to explore topics under Moderation and Consumer behaviour.
A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.
The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.
The top authors publishing in Journal of Product & Brand Management (based on the number of publications) are:
The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.
Only papers with recognized affiliations are considered
The top affiliations publishing in Journal of Product & Brand Management (based on the number of publications) are:
The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.
The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.
The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.
During the most recent 2021 edition, 91.00% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 11.11% were posted by at least one author from the top 10 institutions publishing in the journal. Another 11.11% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 22.22% of all publications and 55.56% were from other institutions.
A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.
The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.
The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.
Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).
The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:
The chart below illustrates experience levels of first authors in cases of publications with multiple authors.
Product and Brand Management as a field offers diverse career opportunities. After completing the necessary studies and obtaining relevant work experience, many individuals find their niche in marketing, advertising, brand management and brand equity management, among others. Each of these roles within the field contributes to a company's success, creating value through strategic marketing decisions and innovative advertising approaches.
Empirical evidence supports the argument that brand management has lasting and measurable impacts on customer loyalty and overall company performance. Therefore, professionals in this field have the opportunity to make a significant and tangible impact on the businesses they work for, from small startups to large corporations.
In addition to a traditional career path in brand management, individuals may also have the opportunity to pursue work as brand consultants, helping multiple businesses elevate their brand strategy. A different choice would be an academic career, publishing papers in reputable journals such as Journal of Product & Brand Management.
If you're interested in pursuing a career in this field, one can consider further studies. A business degree from one of the best business schools in New York can provide a firm foundation in core business principles, with options to specialize in areas such as marketing or brand management. For those specifically interested in urban planning, learn more about how to become an urban planner in New York.
The role of a product or brand manager can be filled with challenges, but the payoff can be rewarding. It requires a strategic mindset, creative thinking, deeply understanding of customer behavior, and the ability to work collaboratively with a variety of stakeholders. It's an ever-evolving field, with new approaches continually being researched and developed.
Linda D. Hollebeek;Tripti Ghosh Sharma;Ritesh Pandey;Priyavrat Sanyal
(2021)Chun Zhang;Michel Laroche
(2020)Pradeep Kautish;Arpita Khare;Rajesh Sharma
(2021)Amir Zaib Abbasi;Muhammad Asif;Linda D. Hollebeek;Jamid Ul Islam
(2021)Milena Micevski;Adamantios Diamantopoulos;Jennifer Erdbrügger
(2021)Ankur Srivastava;Dipanjan Kumar Dey;Balaji
(2020)Dimitrios Buhalis;Sangwon Park
(2021)Exploring Business and Management often leads students to consider complementary or alternative fields through online education. For instance, creative professionals might find value in pursuing the best 2 year graphic design degree online to enhance their skills in branding and marketing. This can open doors to roles that blend business strategy with visual communication.
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Lastly, information management is becoming increasingly crucial. Knowing what schools offer library science degrees can guide learners interested in data organization and knowledge management careers, integral components of modern business operations.
