World's Best Scientists 2026 revealed!
Journal of Marketing Analytics
H-index 10

Journal of Marketing Analytics

2050-3326

Published by: Springer

https://www.palgrave.com/gp/journal/41270

Ranking & Metrics

Discipline name Position Best Scientists Publications D-Index
Business and Management 341 20 31 9

Additional Metrics

Number of Best Scientists*: 28
Documents by Best Scientists*: 40
Top 100 Ranked Scientists*: 1
SCIMAGO H-index: 28
SCIMAGO SJR: 0.787
Impact Factor: 3.5

Top Publications

  • Cutoff criteria for overall model fit indexes in generalized structured component analysis

    Gyeongcheol Cho;Heungsun Hwang;Marko Sarstedt;Marko Sarstedt;Christian M. Ringle;Christian M. Ringle

    (2020)
    204 Citations
  • What’s important for relationship management? The mediating roles of relational trust and satisfaction for loyalty of cooperative banks’ customers

    (2021)
    62 Citations
  • Do Millennials share similar perceptions of brand experience? A clusterization based on brand experience and other brand-related constructs: the case of Netflix

    Sara Amoroso;Simonetta Pattuglia;Imran Khan

    (2021)
    25 Citations
  • Advanced marketing analytics using partial least squares structural equation modeling (PLS-SEM)

    (2023)
    24 Citations
  • Quantifying uncertainty in PLS-SEM-based mediation analyses

    (2023)
    21 Citations
  • Investigating the impact of psychological customer engagement on customer engagement behaviors: the moderating role of customer commitment

    Sıddık Bozkurt;David Gligor;Nichole Gligor

    (2021)
    18 Citations
  • Health insurance policy renewal: an exploration of reputation, performance, and affect to understand customer inertia

    Pradeep Kautish;Arpita Khare;Rajesh Sharma

    (2021)
    17 Citations
  • The evolution of behavioral loyalty and customer lifetime value over time: investigation from a Casino Loyalty Program

    Michelle Yoo;Billy Bai;Ashok Singh

    (2020)
    15 Citations
  • Does culture matter? Corporate reputation and sustainable satisfaction in the Chinese and German banking sector

    (2023)
    10 Citations
  • Extracting marketing information from product reviews: a comparative study of latent semantic analysis and probabilistic latent semantic analysis

    (2023)
    8 Citations

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Best Scientists Contributing to This Journal