| Discipline name | Position | Best Scientists | Publications | D-Index |
|---|---|---|---|---|
| Business and Management | 630 | 4 | 5 | 4 |
The journal focuses on Marketing, Relationship marketing, Customer relationship management, Advertising and Customer retention. As a part of it, discussions in Marketing involve topics like Loyalty, Customer advocacy, Loyalty business model, Marketing management and Marketing research. The Loyalty works featured in Journal of Relationship Marketing incorporate elements from Service quality and Empirical research.
The study on Marketing management presented in Journal of Relationship Marketing intersects with subjects under the field of Marketing strategy. Most of the Marketing research studies addressed also intersect with Digital marketing. Journal of Relationship Marketing explores topics in Relationship marketing which can be helpful for research in disciplines like Construct (philosophy) and Marketing mix, Business marketing.
Customer relationship management and Enterprise relationship management are closely related fields of research discussed in it. Brand equity, Brand loyalty, Brand awareness, Word of mouth and Brand management are all areas of Advertising tackled in it. Most of the Customer retention studies addressed also intersect with Customer satisfaction.
The published papers mainly tackle studies in Marketing, Customer retention, Relationship marketing, Loyalty and Customer advocacy. Marketing study tackled in the most cited articles is connected to the field of Advertising. The most cited articles hold forums on Customer retention that merge themes from other disciplines such as Customer relationship management and Scope (project management).
The aim of the journal is to expand the discussion of research in Marketing, Advertising, Customer relationship management, Relationship marketing and Brand loyalty. Loyalty and Tertiary sector of the economy are all topics related to Marketing research discussed. The journal focuses on Loyalty but the discussions also offer insight into other areas such as Customer delight, Institutional theory and Empirical research.
The work on Customer relationship management tackled in it brings together disciplines like Customer lifetime value, Marketing research and Duration (project management). The journal explores issues in Relationship marketing which can be linked to other research areas like Scale development, Measure (data warehouse) and Customer experience. While work presented in the journal provided substantial information on Brand loyalty, it also covered topics in Order (business), Perceived quality, Categorization and Identification (information).
A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.
The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.
The top authors publishing in Journal of Relationship Marketing (based on the number of publications) are:
The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.
Only papers with recognized affiliations are considered
The top affiliations publishing in Journal of Relationship Marketing (based on the number of publications) are:
The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.
The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.
The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.
During the most recent 2021 edition, 6.67% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 0.00% were posted by at least one author from the top 10 institutions publishing in the journal. Another 14.29% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 21.43% of all publications and 64.29% were from other institutions.
A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.
The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.
The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.
Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).
The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:
The chart below illustrates experience levels of first authors in cases of publications with multiple authors.
In order to apply the research found in the Journal of Relationship Marketing to practical scenarios, it would be beneficial to look at applied examples within the field. A valuable resource could be reviewing case studies from some of the best business schools in Indiana. These business schools, renowned for their outstanding marketing programs, can offer insights into how the theories explored in the journal are applied in real-life business scenarios. They might provide practical examples of Relationship Marketing, Customer Retention, Brand Loyalty, and other areas that the journal focuses on, thus extending academic findings into the broader business context. By studying how these research topics are implemented in such institutions, readers can gain a richer understanding of the practical implications and benefits of the studies published in the Journal of Relationship Marketing.
Sheshadri Chatterjee;Soumya Ghosh;Ranjan Chaudhuri
(2020)Pradeep Kautish;Rajesh Sharma;Arpita Khare
(2021)Jyh-Liang Guan;Tzong-Ru Lee;Carmen Otero-Neira;Göran Svensson
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