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Marketing ZFP - Journal of Research and Management
H-index 2

Marketing ZFP - Journal of Research and Management

0344-1369

Published by: Verlag C.H.BECK oHG

https://rsw.beck.de/zeitschriften/marketing

Ranking & Metrics

Discipline name Position Best Scientists Publications D-Index
Business and Management 729 4 6 2

Additional Metrics

Number of Best Scientists*: 9
Documents by Best Scientists*: 11
Top 100 Ranked Scientists*: 0
SCIMAGO H-index: 8
SCIMAGO SJR: 0.175
Impact Factor: N/A

Top Publications

  • Warm Ambient Scents Nudge Consumers to Favour Premium Brands and Right-Wing Parties

    Marcel Lichters;Susanne Adler;Marko Sarstedt

    (2020)
    5 Citations
  • The Relationship between Health- and Fitness-Related Social Media Use and Consumers' Disordered Eating

    Vivienne Schünemeyer;Gianfranco Walsh

    (2020)
    2 Citations
  • International Research Collaboration: Why I Love Germany

    Wayne D. Hoyer

    (2020)
    1 Citations
  • E-Commerce Firms' Geographic Scope: Roles of Intangible Resources and Country-Specific Moderators

    (2022)
    0 Citations
  • How Online Trust and Online Brand Equity Translate Online- and Omni-Channel-Specific Instruments into Repurchase Intentions

    Bernhard Swoboda;Amelie Winters;Nils Fränzel

    (2021)
    0 Citations
  • Reciprocal Effects of Cognitive, Affective, and Social Customer Experience on Customer Loyalty and Word-of-Mouth in Omnichannel Fashion Retailing

    (2024)
    0 Citations

Related Online Degrees & Career Pathways

Exploring business and management studies in the USA opens up various career paths, many of which can be pursued through online education. For those interested in foundational financial skills, a bookkeeping course offers practical knowledge essential for managing accounts and supporting business operations.

Entry-level professionals often benefit from an associate in office administration. This degree provides critical administrative skills, preparing students for roles that support business management functions efficiently.

For those aiming for comprehensive business expertise, there are many online business degree programs accredited by reputable institutions. These programs ensure quality education and improve employability across various industries.

Advancing into leadership roles often involves pursuing an organizational management degree online. This advanced degree equips students with strategic decision-making and leadership skills critical for managing teams and complex projects.

Overall, combining these pathways can create versatile career opportunities in the evolving field of business and management.

Best Scientists Contributing to This Journal

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