World's Best Scientists 2026 revealed!
Recherche et Applications en Marketing
H-index 4

Recherche et Applications en Marketing

Ranking & Metrics

Discipline name Position Best Scientists Publications D-Index
Business and Management 615 5 6 4

Additional Metrics

Number of Best Scientists*: 6
Documents by Best Scientists*: 7
Top 100 Ranked Scientists*: 1
SCIMAGO H-index: 4
SCIMAGO SJR: 0.132
Impact Factor: 1

Top Publications

  • Demystifying consumer digital cocreated value: Social presence theory-informed framework and propositions:

    Linda D Hollebeek;Moira K Clark;Keith Macky

    (2021)
    22 Citations
  • Meta-analytic evidence on personal shopping value

    Barry J Babin;Nina Krey

    (2020)
    15 Citations
  • Look up! Five research proposals for rethinking marketing in a post-growth society

    (2024)
    9 Citations
  • Activist consumer movements: Founder framings versus member self-organisation

    (2022)
    4 Citations
  • Hybridization of human–nature relationships and shifts in consumption practices: An analysis through the lens of Descola’s ontologies

    (2024)
    4 Citations
  • Marketing and globalization: Relevance, trends and future research

    (2021)
    3 Citations

Related Online Degrees & Career Pathways

Exploring online degrees in Business and Management opens up a variety of career pathways suited to today’s dynamic market. An mba in operations management is ideal for those interested in optimizing business processes and supply chains, offering skills that are highly sought after in manufacturing, logistics, and service industries.

For prospective students concerned about entrance exams, many programs cater to this need. The availability of a no gmat online mba allows candidates to focus more on practical learning and less on standardized test stress, making advanced education more accessible.

Budget-conscious learners can also find quality education options. Many institutions provide an online mba under 25k, balancing affordability with flexibility, enabling students to advance their careers without excessive debt.

Additionally, the rise of digital marketing has spurred demand for specialized skills. Pursuing a social media marketing degree can prepare individuals for roles in brand management, content strategy, and online advertising, critical for businesses thriving in the digital age.

Best Scientists Contributing to This Journal

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