European Journal of Marketing

Top Research Topics at European Journal of Marketing?

European Journal of Marketing investigates areas of study like Marketing, Advertising, Consumer behaviour, Marketing strategy and Marketing management. Some problems in Marketing that were presented in it overlapped with concepts under Context (language use), Originality and Public relations. European Journal of Marketing covers Originality research under the subject of Value (ethics).

Brand management, Brand equity and Brand awareness are Advertising topics of special interest in European Journal of Marketing. Brand extension and Corporate branding are all topics related to Brand management research discussed. The Consumer behaviour study featured falls within the wider field of Social psychology.

Return on marketing investment, Relationship marketing, Marketing effectiveness, Business marketing and Public Sector Marketing are among the areas of Marketing management tackled. Marketing research research featured in it incorporates concerns from various other topics such as Marketing science and Digital marketing.

• Marketing (96.88%)
• Advertising (17.10%)
• Consumer behaviour (13.82%)

What are the most cited papers published in the journal?

• A Service Quality Model and its Marketing Implications (4660 citations)
• The value concept and relationship marketing (1739 citations)
• SERVQUAL: review, critique, research agenda (1325 citations)

Research areas of the most cited articles at European Journal of Marketing:

Marketing, Consumer behaviour, Advertising, Public relations and Marketing management are the main subjects of interest in the journal articles. Marketing study tackled in the published papers is connected to the field of Context (language use). The journal papers explore research in Public relations alongside concepts in Corporate branding and other areas of study in Corporate communication.

What topics the last edition of the journal is best known for?

• Law
• World War II
• Marketing

The previous edition focused in particular on these issues:

The journal generally zeroes in on subjects such as Marketing, Social psychology, Context (language use), Originality and Value (ethics). The research on Marketing tackled can also make contributions to studies in the areas of Social media, Affect (psychology) and Perception. European Journal of Marketing addresses concerns in Social media which are intertwined with other disciplines, such as Advertising and Influencer marketing.

The studies on Social psychology discussed can also contribute to research in the domains of Cognition and Community engagement. Topics in Originality explored in the journal were investigated in conjunction with research in Experiential learning, Typology, Netnography and Design thinking. While work presented in European Journal of Marketing provided substantial information on Value (ethics), it also covered topics in Expression (architecture) and Co-creation.

The most cited articles from the last journal are:

• Digital technology-enabled transformative consumer responsibilisation: a case study (13 citations)
• Consumer engagement within retail communication channels: an examination of online brand communities and digital content marketing initiatives (7 citations)
• Towards co-created food well-being: culinary consumption, braggart word-of-mouth and the role of participative co-design, service provider support and C2C interactions (5 citations)

Papers citation over time

A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.

The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.

Top authors and change over time

The top authors publishing in European Journal of Marketing (based on the number of publications) are:

• Kjell Grønhaug (22 papers) absent at the last edition,
• John M.T. Balmer (19 papers) absent at the last edition,
• Leslie de Chernatony (17 papers) absent at the last edition,
• Philip J. Kitchen (16 papers) absent at the last edition,
• Nigel F. Piercy (15 papers) absent at the last edition.

The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.

Top affiliations and change over time

Only papers with recognized affiliations are considered

The top affiliations publishing in European Journal of Marketing (based on the number of publications) are:

• University of Manchester (84 papers) absent at the last edition,
• University of Bradford (46 papers) absent at the last edition,
• Cardiff University (45 papers) absent at the last edition,
• Loughborough University (38 papers) absent at the last edition,
• Lancaster University (34 papers) absent at the last edition.

The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.

Publication chance based on affiliation

The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.

The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.

During the most recent 2021 edition, 87.36% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 27.27% were posted by at least one author from the top 10 institutions publishing in the journal. Another 0.00% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 27.27% of all publications and 45.45% were from other institutions.

Returning Authors Index

A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.

The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.

Returning Institution Index

The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.

The experience to innovation index

Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).

The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:

• Novice - P < 5 or C < 25 (the number of publications less than 5 or the number of citations less than 25),
• Competent - P < 10 or C < 100 (the number of publications less than 10 or the number of citations less than 100),
• Experienced - P < 25 or C < 625 (the number of publications less than 25 or the number of citations less than 625),
• Master - P < 50 or C < 2500 (the number of publications less than 50 or the number of citations less than 2500),
• Star - P ≥ 50 and C ≥ 2500 (both the number of publications greater than 50 and the number of citations greater than 2500).

The chart below illustrates experience levels of first authors in cases of publications with multiple authors.

Career Opportunities for Researchers in Marketing

As researchers progress in their career and development, many choose to share and implement their innovative findings within the business world. A significant number of experts who publish frequently in the European Journal of Marketing embark on successful careers in academia and the corporate sector. This often involves roles such as marketing executives, strategic consultants, digital marketing specialists, brand managers, and even business school professors.

Professors, in particular, play an essential role in preparing the next generation of marketers. They are often found in prestigious business schools sharing their insights and research findings. For example, the top 5 business schools in Oklahoma have faculty members who have been contributors to the European Journal of Marketing. Their papers have greatly influenced the subjects of Marketing, Advertising, and Consumer behavior, among other critical areas in the field. Many of these academics incorporate their research and industry experience into their teaching, providing a rich learning environment for students.

In conclusion, contributing to the European Journal of Marketing opens up a multitude of career opportunities. The dissemination of research and the implementation of findings in various sectors significantly advance the field of marketing while enriching the learning experience for business students and professionals.