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Journal of Islamic Marketing
H-index 20

Journal of Islamic Marketing

1759-0833

Published by: Emerald Publishing

https://www.emerald.com/insight/publication/issn/1759-0833

Ranking & Metrics

Discipline name Position Best Scientists Publications D-Index
Business and Management 211 18 29 15

Additional Metrics

Number of Best Scientists*: 30
Documents by Best Scientists*: 47
Top 100 Ranked Scientists*: 1
SCIMAGO H-index: 63
SCIMAGO SJR: 0.825
Impact Factor: 4.7

Overview

Top Research Topics at Journal of Islamic Marketing?

The journal is mainly concerned with subjects like Marketing, Advertising, Religiosity, Originality and Context (language use). The studies on Marketing discussed can also contribute to research in the domains of Certification, Halal food and Tourism. The in-depth study on Advertising also explores topics in the intersecting field of Perception.

The Religiosity research discussed is included in the broader subject of Social psychology. The Originality research presented falls under the domain of Value (ethics). Topics in Customer satisfaction explored in it were investigated in conjunction with research in Service quality, Service (business) and Loyalty.

  • Marketing (46.19%)
  • Advertising (19.21%)
  • Religiosity (15.98%)

What are the most cited papers published in the journal?

  • The challenges of Islamic branding: navigating emotions and halal (326 citations)
  • Shaping the Halal into a brand (316 citations)
  • Intention to choose Halal products: the role of religiosity (266 citations)

Research areas of the most cited articles at Journal of Islamic Marketing:

Marketing, Consumer behaviour, Advertising, Religiosity and Islamic marketing are the main subjects of interest in the journal articles. While the most cited publications focused on Marketing, they were also able to explore topics like Tourism, Public relations, Certification and Value (ethics). The published articles in Word of mouth fall within the purview of Advertising but it also intertwines with topics in Practical implications.

What topics the last edition of the journal is best known for?

  • Law
  • Marketing
  • China

The previous edition focused in particular on these issues:

The journal was organized to reinforce research efforts on Marketing, Religiosity, Advertising, Social psychology and Tourism. Topics in Marketing were tackled in line with various other fields like Theory of planned behavior, Context (language use), Certification, Halal food and Value (ethics). The journal explores issues in Context (language use) which can be linked to other research areas like Risk perception and Originality.

It connects the study in Certification with the closely related area of Consumer behaviour. The Religiosity works featured in the journal incorporate elements from Materialism and Public relations. Moderation is a primary topic of Social psychology research in the journal.

The most cited articles from the last journal are:

  • The effects of subjective norm and knowledge about riba on intention to use e-money in Indonesia (8 citations)
  • Online hijab purchase intention: the influence of the Coronavirus outbreak (6 citations)
  • Brand hate and retaliation in Muslim consumers: does offensive advertising matter? (6 citations)

Papers citation over time

A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.

The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.

The top authors publishing in Journal of Islamic Marketing (based on the number of publications) are:

  • Noha El-Bassiouny (13 papers) published 4 papers at the last edition, 3 more than at the previous edition,
  • Jonathan A.J. Wilson (12 papers) absent at the last edition,
  • Suhaiza Zailani (10 papers) published 1 paper at the last edition,
  • Mohamed Asmy Mohd Thas Thaker (9 papers) published 3 papers at the last edition, 2 more than at the previous edition,
  • Kambiz Heidarzadeh Hanzaee (8 papers) absent at the last edition.

The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.

Only papers with recognized affiliations are considered

The top affiliations publishing in Journal of Islamic Marketing (based on the number of publications) are:

  • Islamic Azad University (10 papers) absent at the last edition,
  • International Islamic University Malaysia (10 papers) absent at the last edition,
  • University of Greenwich (9 papers) absent at the last edition,
  • Universiti Sains Malaysia (8 papers) absent at the last edition,
  • Universiti Teknologi Malaysia (6 papers) absent at the last edition.

The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.

Publication chance based on affiliation

The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.

The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.

During the most recent 2021 edition, 94.58% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 55.56% were posted by at least one author from the top 10 institutions publishing in the journal. Another 11.11% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 11.11% of all publications and 22.22% were from other institutions.

Returning Authors Index

A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.

The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.

Returning Institution Index

The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.

The experience to innovation index

Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).

The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:

  • Novice - P < 5 or C < 25 (the number of publications less than 5 or the number of citations less than 25),
  • Competent - P < 10 or C < 100 (the number of publications less than 10 or the number of citations less than 100),
  • Experienced - P < 25 or C < 625 (the number of publications less than 25 or the number of citations less than 625),
  • Master - P < 50 or C < 2500 (the number of publications less than 50 or the number of citations less than 2500),
  • Star - P ≥ 50 and C ≥ 2500 (both the number of publications greater than 50 and the number of citations greater than 2500).

The chart below illustrates experience levels of first authors in cases of publications with multiple authors.

Journal's Impact on the Academic World and Business Education

With its unique focus on Islamic Marketing and Advertising, along with the facets of Religiosity, Originality and Context, the Journal of Islamic Marketing has significantly shaped both research in its direct domain and business educations around the world. Being a go-to source for academics in this niche, the journal is extensively used not only for research on Islamic consumer behavior but also in developing marketing curricula in various business schools.

The conclusions and findings from the studies published in this journal can be instrumental in harnessing market potential in Islamic countries. Consequently, these studies provide a rich source of information for future entrepreneurs, particularly for students enrolled in best business schools in Missouri and other regions with a significant Muslim population. Such programs may include the reviewed journal in their course content to provide insights into cultural marketing aspects.

By bridging cultural gaps and creating awareness about Islamic marketing practices, this journal allows business professionals to satiate the unique needs and preferences of this ever-growing market segment. As such, it can be inferred that this journal's practical implication is significantly noteworthy, not just for the academic world, but also for practical business environments, future entrepreneurs, and market leaders.

The journal's holistic understanding of Islamic business practices, which incorporates notions of Halal Certification, Religiosity, and Value Ethics, can educate future business leaders on respecting and acknowledging cultural diversity. This understanding could be pivotal in molding sustainable and inclusive business strategies that cater to all demographics, thus fostering a multicultural marketplace.

As such, the journal can indeed play an influential role in shaping future marketing leaders, thereby contributing to the development of fair, inclusive and sustainable global business practices.

Top Publications

  • Drivers of intention to use Murabaha financing: religiosity as moderator

    Naqeeb Ullah Atal;Mohammad Iranmanesh;Fathyah Hashim;Behzad Foroughi

    (2020)
    38 Citations
  • Halal transportation adoption among food manufacturers in Malaysia: the moderated model of technology, organization and environment (TOE) framework

    Abdul Hafaz Ngah;Ramayah Thurasamy;Nurul Haqimin Mohd Salleh;Jagan Jeevan

    (2021)
    37 Citations
  • Impact of supply chain integration on halal food supply chain integrity and food quality performance

    Mohd Helmi Ali;Mohammad Iranmanesh;Kim Hua Tan;Suhaiza Zailani

    (2021)
    37 Citations
  • Integrated reporting and performance: a cross-country comparison of GCC Islamic and conventional banks

    Amina Buallay;Ammar Abdulla Al Hawaj;Allam Hamdan

    (2021)
    36 Citations
  • Determinants and outcome of Islamic corporate social responsibility (ICSR) adoption in Islamic banking industry of Pakistan

    Syed Asim Ali Bukhari;Fathyah Hashim;Azlan Bin Amran

    (2021)
    36 Citations
  • Key attributes of Muslim-friendly hotels’ service quality: voices from booking.com

    Huseyin Arasli;Mehmet Bahri Saydam;Tugrul Gunay;Kaveh Jafari

    (2021)
    35 Citations
  • Traceability technology, halal logistics brand and logistics performance: religious beliefs and beyond

    (2022)
    31 Citations
  • Customer behaviour towards halal food: A systematic review and agenda for future research

    Mohammad Iranmanesh;Madugoda Gunaratnege Senali;Morteza Ghobakhloo;Davoud Nikbin

    (2021)
    31 Citations
  • Predicting purchase behaviour of Indonesian and French Muslim consumers: insights from a multi-group analysis

    (2022)
    30 Citations
  • Motivational, emotional and memorable dimensions of non-Muslim tourists’ halal food experiences

    Erose Sthapit;Peter Björk;Senthilkumaran Piramanayagam

    (2021)
    29 Citations

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Best Scientists Contributing to This Journal

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