| Discipline name | Position | Best Scientists | Publications | D-Index |
|---|---|---|---|---|
| Business and Management | 459 | 13 | 13 | 6 |
The concepts of Marketing, Public relations, Social psychology, Advertising and Social marketing are tackled in the journal. It concentrates on Marketing topics that focus on Marketing management, Marketing research, Marketing strategy, Return on marketing investment and Public Sector Marketing. The study on Marketing management presented in Journal of Nonprofit & Public Sector Marketing intersects with the topics under Marketing mix.
It holds forums on Marketing research that merges themes from other disciplines such as Marketing science and Digital marketing. Return on marketing investment works presented in it have a specific focus on Marketing effectiveness. Topics in Public relations explored in the journal were investigated in conjunction with research in Perception, Government, Public sector, Relationship marketing and Politics.
The in-depth study on Social psychology also explores topics in the intersecting field of Donation.
The most cited papers primarily tackle Marketing, Public relations, Social psychology, Advertising and Donation. Public Sector Marketing, Competition (economics) and Social entrepreneurship are some topics wherein Public relations research discussed in the published articles has an impact. The most cited publications about Affect (psychology) under the umbrella field of Social psychology overlap with concepts in Attrition.
The main points discussed in Journal of Nonprofit & Public Sector Marketing deals with Marketing, Public relations, Social psychology, Advertising and Political consumerism. The study on Marketing presented is investigated in conjunction with research in Scope (project management). The journal held discussions to help close the divide between two different fields of study: Public relations and Relevance (information retrieval).
The research on Social psychology featured in it combines topics in other fields like Antecedent (logic) and Religious organization. The presented Advertising study covers related areas such as Brand image and also touches on topics like Genre analysis, Discourse analysis and Visual semiotics. Public Sector Marketing, Organised crime and Perception are some topics wherein Political consumerism research discussed in the journal have an impact.
A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.
The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.
The top authors publishing in Journal of Nonprofit & Public Sector Marketing (based on the number of publications) are:
The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.
Only papers with recognized affiliations are considered
The top affiliations publishing in Journal of Nonprofit & Public Sector Marketing (based on the number of publications) are:
The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.
The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.
The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.
During the most recent 2021 edition, 7.32% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 7.89% were posted by at least one author from the top 10 institutions publishing in the journal. Another 5.26% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 15.79% of all publications and 71.05% were from other institutions.
A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.
The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.
The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.
Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).
The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:
The chart below illustrates experience levels of first authors in cases of publications with multiple authors.
Given the relevance of marketing specifically within public and non-profit sectors indicated by the journal's research focus, it is worthwhile to examine how the field of marketing education intersects with this. Questions about whether the traditional marketing coursework provided by most business schools prepares students adequately for careers in the public or nonprofit sectors is an important topic.
In general, marketing education programs tend to concentrate on the needs of private sector businesses, which operate with a fundamental goal of boosting profitability. This goal is not always directly relatable to the objectives of public and nonprofit organizations. For instance, while return on marketing investment is a crucial concern in private businesses, public and nonprofit entities may focus on the impact of their marketing efforts on their mission and stakeholders.
Increasingly, many universities recognize the distinctive skills required for marketing in the public sector and are developing specialized programs to address these needs. For instance, look at the top 5 business schools in New Hampshire, where curriculum adjustments have been made to equip students with a broader understanding of marketing, including its role and applications within nonprofit organizations and the public sector.
Therefore, it is of paramount importance for future research publications to take into account the pedagogical aspects of marketing education and how it needs to be designed or modified to ensure it complements the unique challenges and opportunities of the public and nonprofit sectors.
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