Journal of Interactive Marketing

Top Research Topics at Journal of Interactive Marketing?

The journal was organized to reinforce research efforts on Advertising, Marketing, Social media, The Internet and Product (category theory). It addresses concerns in Advertising which are intertwined with other disciplines, such as Online advertising and Affect (psychology). The journal tackles issues in Marketing, particularly in the topics of Customer retention, Digital marketing, Customer lifetime value, Marketing research and Marketing strategy.

While Journal of Interactive Marketing focused on Customer retention, it was also able to explore topics like Customer relationship management and Customer advocacy. It focused on Customer relationship management research but expanded to cover Knowledge management. The studies on Customer lifetime value discussed can also contribute to research in the domains of Customer profitability and Customer equity.

Most of the Marketing research studies addressed also intersect with Marketing management. Journal of Interactive Marketing investigates Social media research which frequently intersects with Public relations. Research on Brand awareness addressed in Journal of Interactive Marketing frequently intersections with the field of Brand equity.

• Advertising (38.74%)
• Marketing (37.60%)
• Social media (13.45%)

What are the most cited papers published in the journal?

• Co-creation experiences: The next practice in value creation (3645 citations)
• Electronic word-of-mouth via consumer-opinion platforms: What motivates consumers to articulate themselves on the Internet? (3374 citations)
• Word of mouth communication within online communities: Conceptualizing the online social network (1249 citations)

Research areas of the most cited articles at Journal of Interactive Marketing:

The published articles tackle a plethora of topics, such as Advertising, Marketing, The Internet, Social media and Consumer behaviour. The published papers are focused mainly on Advertising, particularly Word of mouth. The most cited articles deal with Marketing in conjunction with Communication channel and similar fields in Database transaction and Wireless.

What topics the last edition of the journal is best known for?

• Law
• Marketing
• The Internet

The previous edition focused in particular on these issues:

The main research concerns discussed in the journal are Social media, Advertising, Cognitive psychology, Quality (business) and Marketing. The Emoji and Consumer engagement studies presented in it fall under the field of Social media, but it also has connections to other fields such as Content (Freudian dream analysis) and Certainty. Digital marketing is the primary subject of Advertising works presented in it.

The research on Cognitive psychology featured in the journal combines topics in other fields like Social media marketing, Neuromarketing and Product (category theory). Issues in Quality (business) were discussed, taking into consideration concepts from other disciplines like Purchasing, Word of mouth, Customer reviews, Product reviews and Product (business). The studies in Marketing featured incorporate elements of Digital health and Health care.

The most cited articles from the last journal are:

• The Role of Social Media Content Format and Platform in Users' Engagement Behavior (18 citations)
• Past, Present, and Future of Electronic Word of Mouth (EWOM) (14 citations)
• Certainty in Language Increases Consumer Engagement on Social Media (7 citations)

Papers citation over time

A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.

The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.

Top authors and change over time

The top authors publishing in Journal of Interactive Marketing (based on the number of publications) are:

• Venkatesh Shankar (23 papers) absent at the last edition,
• Edward C. Malthouse (20 papers) absent at the last edition,
• Peter C. Verhoef (10 papers) absent at the last edition,
• Charles F. Hofacker (9 papers) absent at the last edition,
• Brian T. Ratchford (9 papers) absent at the last edition.

The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.

Top affiliations and change over time

Only papers with recognized affiliations are considered

The top affiliations publishing in Journal of Interactive Marketing (based on the number of publications) are:

• Northwestern University (31 papers) published 1 paper at the last edition the same number as at the previous edition,
• Texas A&M University (28 papers) absent at the last edition,
• University of Münster (16 papers) published 1 paper at the last edition, 5 less than at the previous edition,
• University of Pennsylvania (14 papers) absent at the last edition,
• College of Business Administration (14 papers) absent at the last edition.

The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.

Publication chance based on affiliation

The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.

The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.

During the most recent 2021 edition, 0.00% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 8.82% were posted by at least one author from the top 10 institutions publishing in the journal. Another 2.94% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 26.47% of all publications and 61.76% were from other institutions.

Returning Authors Index

A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.

The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.

Returning Institution Index

The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.

The experience to innovation index

Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).

The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:

• Novice - P < 5 or C < 25 (the number of publications less than 5 or the number of citations less than 25),
• Competent - P < 10 or C < 100 (the number of publications less than 10 or the number of citations less than 100),
• Experienced - P < 25 or C < 625 (the number of publications less than 25 or the number of citations less than 625),
• Master - P < 50 or C < 2500 (the number of publications less than 50 or the number of citations less than 2500),
• Star - P ≥ 50 and C ≥ 2500 (both the number of publications greater than 50 and the number of citations greater than 2500).

The chart below illustrates experience levels of first authors in cases of publications with multiple authors.

Career Prospects and Salaries in the Field of Interactive Marketing

For aspiring marketing professionals intrigued by the research topics covered by the Journal of Interactive Marketing, a career in this dynamic field could be a rewarding choice. High demand for specialists with a keen understanding of these areas, such as customer retention, digital marketing, and social media, means a multitude of career opportunities.

But beyond understanding the theoretical knowledge, you might also be interested in the practical — specifically, the potential earnings in this sector. To provide a clearer picture, let's take the example of Urban Planners in Colorado. Detailed data on how much do urban planners make in Colorado can provide aspiring professionals with an understanding of the earning potential in the area.

This is, of course, just an example of one specific role. The salaries can vary based on a range of factors including the level of expertise, experience in the field, and the industry's demand for professionals having the specific knowledge of topics discussed in the Journal of Interactive Marketing. With a solid understanding, backed by research, aspiring marketing professionals can make informed career decisions.