| Discipline name | Position | Best Scientists | Publications | D-Index |
|---|---|---|---|---|
| Business and Management | 126 | 58 | 92 | 22 |
The journal is organized to address concerns in the fields of Marketing, Marketing strategy, Marketing management, Advertising and Industrial organization. Journal of Strategic Marketing encompasses presentations on Marketing, specifically Marketing research, Market orientation, Relationship marketing, Marketing mix and Customer retention. The studies tackled, which mainly focus on Marketing research, apply to Marketing science as well.
It focused on Customer retention research but expanded to cover Customer advocacy. Customer advocacy research presented is mostly focused on the subject of Customer intelligence. It features Marketing management research that overlaps with concepts in Digital marketing.
Advertising study tackled is connected to the field of Perception. It explores research in Industrial organization and the adjacent study of Competitive advantage.
The most cited publications generally zeroe in on subjects such as Marketing, Marketing management, Marketing strategy, Industrial organization and Marketing research. While Marketing is the key highlight in the most cited publications, thet also covered some subjects on Advertising and Online advertising. Issues in Marketing management were discussed in the most cited papers, taking into consideration concepts from other disciplines like Marketing mix and Strategic management.
The journal investigates studies in Marketing, Advertising, Storytelling, Industrial organization and Social media. Journal of Strategic Marketing explores issues in Marketing which can be linked to other research areas like Augmented reality and Value (economics). The journal links adjacent topics like Value (economics) with Service (business).
The research on Advertising featured in Journal of Strategic Marketing combines topics in other fields like Structural equation modeling, Loyalty and Technology acceptance model. In addition to Storytelling research, it aims to explore topics under Narratology and Process (engineering). Loyalty business model research in Journal of Strategic Marketing involves the investigation of Relationship marketing studies, all of which are linked to disciplines such as Perception.
A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.
The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.
The top authors publishing in Journal of Strategic Marketing (based on the number of publications) are:
The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.
Only papers with recognized affiliations are considered
The top affiliations publishing in Journal of Strategic Marketing (based on the number of publications) are:
The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.
The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.
The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.
During the most recent 2021 edition, 2.13% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 22.83% were posted by at least one author from the top 10 institutions publishing in the journal. Another 6.52% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 15.22% of all publications and 55.43% were from other institutions.
A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.
The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.
The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.
Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).
The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:
The chart below illustrates experience levels of first authors in cases of publications with multiple authors.
Over the years, the Journal of Strategic Marketing has seen contributions from numerous esteemed scholars and researchers across the globe. Many have been associated with some of the good business schools in Connecticut, contributing their research on different aspects of Strategic Marketing. These contributors belong to various tiers of institutions, with affiliation rank varying from top 1 to top 51+.
An analysis of contributions made over the recent years shows that 22.83% of the publications came from authors associated with the top 10 affiliating institutions. Moreover, 6.52% of authors were affiliated with the top 11-20 institutions. About 15.22% of the publications came from institutions ranked between 21-50, with the remaining 55.43% coming from other institutions beyond the top 50.
These contributions spanned a variety of topics under Strategic Marketing, including Customer Retention, Digital Marketing, Advocacy Research, Perception and Competitive Advantage. This exemplifies the diverse research interests and areas of expertise housed within these institutions. From seasoned researchers to budding scholars, these institutions have been the driving force behind the journal's continuous endeavour to shed light on the complex world of Strategic Marketing.
Justin Paul;Erick Mas
(2020)Amrita Dhaliwal;Devinder Pal Singh;Justin Paul
(2020)Weng Marc Lim;Marc Arul Weissmann
(2021)Hafizul Islam;Charles Jebarajakirthy;Amit Shankar
(2021)Weng Marc Lim;Sahil Gupta;Arun Aggarwal;Justin Paul;Justin Paul
(2021)Peter C. Verhoef
(2021)Sheshadri Chatterjee;Ranjan Chaudhuri;Demetris Vrontis
(2021)Arghya Ray;Pradip Kumar Bala;Yogesh K Dwivedi
(2021)Weng Marc Lim
(2021)Isaac Cheah;Anwar Sadat Shimul;Johan Liang;Ian Phau
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