| Discipline name | Position | Best Scientists | Publications | D-Index |
|---|---|---|---|---|
| Business and Management | 453 | 17 | 24 | 6 |
Journal of Business-to-business Marketing generally zeroes in on subjects such as Marketing, Business marketing, Public relations, Industrial organization and Marketing research. The journal holds forums on Marketing that merges themes from other disciplines such as Process (engineering) and Knowledge management. Topics in Business marketing were tackled in line with various other fields like New business development, Business education and Industrial marketing.
The work tackled in it goes beyond the discipline of New business development as it also encompasses Strategic business unit. Research on Industrial organization addressed in Journal of Business-to-business Marketing frequently intersections with the field of Transaction cost. While work presented in the journal provided substantial information on Marketing research, it also covered topics in Marketing management, Marketing science and Marketing mix.
Marketing management research featured in it incorporates concerns from various other topics such as Marketing strategy and Digital marketing. The work tackled in it goes beyond the discipline of Marketing science as it also encompasses Quantitative marketing research.
The most cited papers focus on Marketing, Knowledge management, Customer retention, Process (engineering) and Customer to customer. While the most cited articles focused on Marketing, they were also able to explore topics like Business value and Industrial organization. The journal papers explore issues in Knowledge management which can be linked to other research areas like Space (commercial competition), Social exchange theory and Business to business marketing.
The concepts of Process management, Marketing, Knowledge management, Information and Communications Technology and Value (economics) are tackled in the journal. The studies on Process management discussed can also contribute to research in the domains of Distributor, Service (business), Impression management and Commercialization. Journal of Business-to-business Marketing is mostly focused on Marketing, specifically Marketing planning.
In addition to Knowledge management research, it aims to explore topics under Digital transformation, Digital marketing, Conceptual framework and Identification (information). While Information and Communications Technology is the focus of Journal of Business-to-business Marketing, it also provided insights into the studies of Business model innovation and Business model. Journal of Business-to-business Marketing explores issues in Value (economics) which can be linked to other research areas like Transaction cost, Industrial organization and Co-creation.
A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.
The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.
The top authors publishing in Journal of Business-to-business Marketing (based on the number of publications) are:
The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.
Only papers with recognized affiliations are considered
The top affiliations publishing in Journal of Business-to-business Marketing (based on the number of publications) are:
The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.
The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.
The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.
During the most recent 2021 edition, 0.00% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 28.57% were posted by at least one author from the top 10 institutions publishing in the journal. Another 0.00% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 14.29% of all publications and 57.14% were from other institutions.
A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.
The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.
The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.
Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).
The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:
The chart below illustrates experience levels of first authors in cases of publications with multiple authors.
Research and academia go hand in hand. While publications in the Journal of Business-to-business Marketing are often authored by researchers from various affiliations, it's worth studying the educational institutions that are contributing significantly to this field. Particularly interesting to examine are the best business schools in Georgia; these institutions often have departments and faculty whose research aligns closely with the topics covered in this journal.
When examining authors of the most cited publications in this Journal, it is observed that top-tier institutions like the University of Georgia, Georgia State University, and Emory University often boast faculty contributing to these highly influential studies. Their faculty often have expertise in Business marketing, Industrial organization, and Transaction cost. An in-depth analysis of the association between these educational institutions and their contributions to Business to Business Marketing research may reveal interesting trends and insights.
Future editions of this journal could potentially feature more research and insights from these institutions, furthering the understanding of complex topics in Business-to-business Marketing. By taking into account these contributions from academic institutions, the Journal of Business-to-business Marketing can continue to lead comprehensive discussions on topical themes in this field.
MariëtteLouise Zietsman;Pierre Mostert;Göran Svensson
(2020)Merlin Stone;Neil Woodcock
(2021)Nektarios Tzempelikos;Kaouther Kooli;Merlin Stone;Eleni Aravopoulou
(2020)Hamida Skandrani;Lilia Fessi;Riadh Ladhari
(2021)Weng Marc Lim
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