Journal of Marketing Theory and Practice

Top Research Topics at The Journal of Marketing Theory and Practice?

The Journal of Marketing Theory and Practice is mainly concerned with subjects like Marketing, Advertising, Social psychology, Public relations and Perception. Most of the works presented in it deals with Marketing but it intersects with the subject of Perspective (graphical). In the Social psychology research discussed, Affect (psychology) and Consumer behaviour are all tackled.

Return on marketing investment and Relationship marketing are some of the facets of Marketing management tackled in the journal.

• Marketing (53.76%)
• Advertising (20.77%)
• Social psychology (18.43%)

What are the most cited papers published in the journal?

• PLS-SEM: Indeed a Silver Bullet (7193 citations)
• Customer Engagement: Exploring Customer Relationships Beyond Purchase (929 citations)
• The Process of Customer Engagement: A Conceptual Framework (736 citations)

Research areas of the most cited articles at The Journal of Marketing Theory and Practice:

The most cited publications are organized to address concerns in the fields of Marketing, Advertising, Social psychology, Structural equation modeling and Brand equity. Path analysis (statistics), Purchasing, The Internet and Perception are some topics wherein Advertising research discussed in the journal publications has an impact. The most cited papers hold forums on Structural equation modeling that merge themes from other disciplines such as Sample (statistics) and Resource (project management).

What topics the last edition of the journal is best known for?

• Marketing
• Social psychology
• Statistics

The previous edition focused in particular on these issues:

The Journal of Marketing Theory and Practice facilitates discussions on Marketing, Advertising, Public relations, Perspective (graphical) and Perception. Issues in Marketing were discussed, taking into consideration concepts from other disciplines like Social media and State (polity). The featured works in Gift card, which all belong in the domain if Advertising, also overlaps with concepts under Addiction, Well-being, Style (sociolinguistics) and Negation.

The studies in Public relations featured incorporate elements of Phenomenon, Construct (philosophy) and Health care. The Journal of Marketing Theory and Practice focuses on Perspective (graphical) but sometimes tackles the closely related topic of Brand equity which is concerned with Natural resource and Multitude. The journal holds forums on Perception that merges themes from other disciplines such as Quality (business), Entitlement and Persuasion.

The most cited articles from the last journal are:

• New areas of research in marketing strategy, consumer behavior, and marketing analytics: the future is bright (10 citations)
• Data, measurement, and causal inferences in machine learning: opportunities and challenges for marketing (9 citations)
• Consumer Culture Theory’s future in marketing (5 citations)

Papers citation over time

A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.

The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.

Top authors and change over time

The top authors publishing in The Journal of Marketing Theory and Practice (based on the number of publications) are:

• Ronald E. Goldsmith (12 papers) absent at the last edition,
• Sharon E. Beatty (11 papers) published 2 papers at the last edition,
• James A. Roberts (10 papers) absent at the last edition,
• Joseph F. Hair (9 papers) published 1 paper at the last edition the same number as at the previous edition,
• Morgan P. Miles (7 papers) absent at the last edition.

The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.

Top affiliations and change over time

Only papers with recognized affiliations are considered

The top affiliations publishing in The Journal of Marketing Theory and Practice (based on the number of publications) are:

• College of Business Administration (30 papers) published 4 papers at the last edition, 2 more than at the previous edition,
• University of Alabama (26 papers) published 3 papers at the last edition, 1 more than at the previous edition,
• Florida State University (21 papers) published 2 papers at the last edition, 1 more than at the previous edition,
• Clemson University (17 papers) published 1 paper at the last edition the same number as at the previous edition,
• Mississippi State University (15 papers) absent at the last edition.

The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.

Publication chance based on affiliation

The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.

The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.

During the most recent 2021 edition, 3.08% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 17.46% were posted by at least one author from the top 10 institutions publishing in the journal. Another 9.52% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 15.87% of all publications and 57.14% were from other institutions.

Returning Authors Index

A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.

The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.

Returning Institution Index

The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.

The experience to innovation index

Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).

The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:

• Novice - P < 5 or C < 25 (the number of publications less than 5 or the number of citations less than 25),
• Competent - P < 10 or C < 100 (the number of publications less than 10 or the number of citations less than 100),
• Experienced - P < 25 or C < 625 (the number of publications less than 25 or the number of citations less than 625),
• Master - P < 50 or C < 2500 (the number of publications less than 50 or the number of citations less than 2500),
• Star - P ≥ 50 and C ≥ 2500 (both the number of publications greater than 50 and the number of citations greater than 2500).

The chart below illustrates experience levels of first authors in cases of publications with multiple authors.

Potential Careers in Marketing

Given the broad scope of topics covered in The Journal of Marketing Theory and Practice, various career paths such as Marketing Manager, Advertising Specialist, Public Relations Officer, and Social Media Strategist can be pursued. These professions can provide a practical and engaging platform for implementing marketing theories and practices.

Another excellent career path to consider is Urban Planning, which consistently demands a comprehensive understanding of marketing, social psychology, and public relations to effectively engage community members and stakeholders in city development projects.

The earnings for these marketing careers may vary depending on specific roles, experiences, and the location. For example, in Virginia, the salary range may differ significantly. Particularly, those seeking to pursue a career in urban planning in this region could expect compensation to reflect their qualifications and experience. You can read more about Virginia's urban planner salary, and find the best business schools in Virginia.

This information could be beneficial for those contemplating a career in marketing and its allied fields, particularly in Virginia, and could significantly impact their decisions regarding specialization, further studies, or prospective job opportunities.