Journal of Advertising Research

Top Research Topics at Journal of Advertising Research?

Journal of Advertising Research is mainly concerned with subjects like Advertising, Marketing, Advertising research, Public relations and Advertising campaign. Advertising works presented in the journal have a specific focus on Television advertising. Studies on Marketing discussed in it link to the field of The Internet.

Advertising research research discussed connects with the study of Native advertising. The Brand management research dealing mostly with Brand extension is the focus of Journal of Advertising Research.

• Advertising (72.78%)
• Marketing (42.98%)
• Advertising research (13.32%)

What are the most cited papers published in the journal?

• Laddering theory, method, analysis, and interpretation. (1347 citations)
• ADVERTISING VALUE AND ADVERTISING ON THE WEB (903 citations)
• The impact of celebrity spokespersons' perceived image on consumers' intention to purchase. (875 citations)

Research areas of the most cited articles at Journal of Advertising Research:

The journal articles generally zeroe in on subjects such as Advertising, Marketing, Advertising research, Consumer behaviour and Advertising campaign. While work presented in the most cited papers provide substantial information on Advertising, it also covers topics in Online advertising and The Internet. The most cited publications focus on Marketing research which is adjacent to topics in Advertising account executive.

What topics the last edition of the journal is best known for?

• Law
• World War II
• Marketing

The previous edition focused in particular on these issues:

The main points discussed in Journal of Advertising Research deals with Advertising, Social media, Quality (business), Marketing and Persuasion. The studies in Advertising research under the umbrella field of Advertising overlap with concepts in Typology. While Journal of Advertising Research focused on Social media, it was also able to explore topics like Popularity and Donation.

Some problems in Quality (business) that were presented in the journal overlapped with concepts under Guerrilla marketing and Personalization. Journal of Advertising Research explores topics in Marketing which can be helpful for research in disciplines like Nationality, Duration (project management), Investment (macroeconomics), Return on investment and Scrutiny. Research in Assertiveness and the interrelating topic of Perception were among the subjects of interest in the Persuasion studies discussed in it.

The most cited articles from the last journal are:

• Accounting for Causality When Measuring Sales Lift from Television Advertising: Television Campaigns Are Shown To Be More Effective for Lighter Brand Users (2 citations)
• Analyzing Price Premiums in International Sponsorship Exchange: What Drives Marketing Costs in Formula One Racing? (2 citations)
• Multimodal Perceptual Processing of Cues In Food Ads: Do You Smell What You See?: Visual-Induced Olfactory Imagery and Its Effects On Taste Perception and Food Consumption (2 citations)

Papers citation over time

A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.

The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.

Top authors and change over time

The top authors publishing in Journal of Advertising Research (based on the number of publications) are:

• Geoffrey Precourt (35 papers) absent at the last edition,
• Gian M. Fulgoni (24 papers) absent at the last edition,
• John B. Ford (23 papers) published 3 papers at the last edition, 1 less than at the previous edition,
• Jenni Romaniuk (16 papers) absent at the last edition,
• William A. Cook (15 papers) absent at the last edition.

The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.

Top affiliations and change over time

Only papers with recognized affiliations are considered

The top affiliations publishing in Journal of Advertising Research (based on the number of publications) are:

• University of South Australia (33 papers) published 1 paper at the last edition, 1 less than at the previous edition,
• Northwestern University (16 papers) absent at the last edition,
• Stockholm School of Economics (16 papers) published 2 papers at the last edition, 2 less than at the previous edition,
• University of Texas at Austin (16 papers) absent at the last edition,
• University of Pennsylvania (16 papers) absent at the last edition.

The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.

Publication chance based on affiliation

The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.

The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.

During the most recent 2021 edition, 3.12% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 22.58% were posted by at least one author from the top 10 institutions publishing in the journal. Another 0.00% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 9.68% of all publications and 67.74% were from other institutions.

Returning Authors Index

A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.

The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.

Returning Institution Index

The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.

The experience to innovation index

Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).

The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:

• Novice - P < 5 or C < 25 (the number of publications less than 5 or the number of citations less than 25),
• Competent - P < 10 or C < 100 (the number of publications less than 10 or the number of citations less than 100),
• Experienced - P < 25 or C < 625 (the number of publications less than 25 or the number of citations less than 625),
• Master - P < 50 or C < 2500 (the number of publications less than 50 or the number of citations less than 2500),
• Star - P ≥ 50 and C ≥ 2500 (both the number of publications greater than 50 and the number of citations greater than 2500).

The chart below illustrates experience levels of first authors in cases of publications with multiple authors.

Career Opportunities & Salaries in the Field of Advertising and Marketing

While research and academic interests in the field of advertising and marketing are significant, so are the career opportunities. A career in advertising and marketing presents a myriad of job positions - such as advertising manager, brand manager, market research analyst, promotion manager, product manager, etc. These positions are distinguished by highly competitive compensation packages that are commensurate to the job level and location. For instance, let's explore the remuneration packages in Utah. Utah, with its thriving business schools and institutions, has become a magnet for students and professionals in the business field. Furthermore, the rising demand for advertising and marketing personnel in Utah has led to competitive salary packages. On that note, Urban Planners in Utah are also rewarded with competitive salaries based on their level of expertise and the sector they work in. As one of the crucial roles in the marketing and advertising sector, an Urban Planner is responsible for creating comprehensive plans and programs for land use in urban areas. They need a deep understanding of market research and consumer behaviour, similar to other roles in the field. Interested readers can learn more about the salary trends for Urban Planners in Utah. All these salary trends, along with career growth opportunities, make advertising and marketing an attractive industry to work in. Therefore, obtaining a degree or getting involved in high-level research in this field is a worthwhile investment for future career prospects.