Journal of Marketing Management

Top Research Topics at Journal of Marketing Management?

Journal of Marketing Management primarily focuses on research topics in Marketing, Advertising, Public relations, Marketing management and Marketing research. Discussions in it are anchored in the subject of Marketing and the similar topic of Context (language use). Advertising research presented in the journal encompasses a variety of subjects, including Social media and Perception.

The journal connects research in Public relations with the related topic of Public Sector Marketing. The in-depth study on Marketing management also explores topics in the intersecting field of Digital marketing. The main emphasis of the journal is the research on Marketing research, emphasizing the topic of Quantitative marketing research.

It focuses on Brand equity research which is adjacent to topics in Brand awareness.

• Marketing (60.95%)
• Advertising (19.43%)
• Public relations (18.65%)

What are the most cited papers published in the journal?

• Celebrity Endorsement: A Literature Review (790 citations)
• Demystifying customer brand engagement: Exploring the loyalty nexus (703 citations)
• Value‐driven relational marketing: From products to resources and competencies (666 citations)

Research areas of the most cited articles at Journal of Marketing Management:

The journal articles aim to foster the development of research in Marketing, Advertising, Public relations, Marketing management and Marketing research. While Advertising is the key highlight in the most cited papers, thet also covered some subjects on Loyalty and Loyalty business model. While Public relations is the focus of the journal papers, it also provides insights into the studies of Context (language use) and Corporate branding.

What topics the last edition of the journal is best known for?

• World War II
• Marketing
• Social psychology

The previous edition focused in particular on these issues:

The journal investigates studies in Marketing, Advertising, Public relations, Context (language use) and Social media. Perceived quality is a focus of the Marketing works in the journal. Most of the works presented in Journal of Marketing Management deals with Advertising but it intersects with the subject of Loyalty.

Journal of Marketing Management is focused mainly on Public relations, particularly Social marketing. The studies in Social media featured incorporate elements of Social psychology, Affect (psychology) and Influencer marketing.

The most cited articles from the last journal are:

• The corporate social responsibility (CSR) internal branding model: aligning employees’ CSR awareness, knowledge, and experience to deliver positive employee performance outcomes (4 citations)
• Sustainable value co-creation at the Bottom of the Pyramid: using mobile applications to reduce food waste and improve food security (4 citations)
• Acculturation and apparel store loyalty among immigrants in Western countries (4 citations)

Papers citation over time

A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.

The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.

Top authors and change over time

The top authors publishing in Journal of Marketing Management (based on the number of publications) are:

• Mark Tadajewski (24 papers) published 1 paper at the last edition the same number as at the previous edition,
• Margaret K. Hogg (15 papers) absent at the last edition,
• Paul Hewer (14 papers) absent at the last edition,
• Leslie de Chernatony (13 papers) absent at the last edition,
• Andrea Prothero (13 papers) published 2 papers at the last edition.

The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.

Top affiliations and change over time

Only papers with recognized affiliations are considered

The top affiliations publishing in Journal of Marketing Management (based on the number of publications) are:

• University of Manchester (44 papers) absent at the last edition,
• Lancaster University (39 papers) published 2 papers at the last edition,
• University of Stirling (33 papers) published 2 papers at the last edition,
• Ulster University (32 papers) published 2 papers at the last edition,
• Cardiff University (30 papers) published 2 papers at the last edition the same number as at the previous edition.

The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.

Publication chance based on affiliation

The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.

The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.

During the most recent 2021 edition, 10.67% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 10.45% were posted by at least one author from the top 10 institutions publishing in the journal. Another 8.96% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 20.90% of all publications and 59.70% were from other institutions.

Returning Authors Index

A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.

The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.

Returning Institution Index

The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.

The experience to innovation index

Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).

The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:

• Novice - P < 5 or C < 25 (the number of publications less than 5 or the number of citations less than 25),
• Competent - P < 10 or C < 100 (the number of publications less than 10 or the number of citations less than 100),
• Experienced - P < 25 or C < 625 (the number of publications less than 25 or the number of citations less than 625),
• Master - P < 50 or C < 2500 (the number of publications less than 50 or the number of citations less than 2500),
• Star - P ≥ 50 and C ≥ 2500 (both the number of publications greater than 50 and the number of citations greater than 2500).

The chart below illustrates experience levels of first authors in cases of publications with multiple authors.

Career Opportunities in Marketing Management

A career in Marketing Management can be highly rewarding - with multiple avenues for growth and professional development. It's an excellent choice for those who enjoy strategic planning, creativity, and interpersonal communication. Marketing managers typically work in various industries, including but not limited to advertising agencies, public relations firms, and corporate marketing departments.

As a marketing manager, your job might involve developing marketing plans, managing budgets, coordinating initiatives across departments, overseeing staff, dealing with public relations or advertising matters, and conducting market research to identify consumer needs and translate them into successful marketing strategies. The specifics of the role will vary greatly depending on the overall focus of the marketing strategy - be it branding, product marketing, corporate communications, or social media.

For aspiring marketing managers in Oklahoma, earning a degree in marketing, business administration, or a related field, is typically a prerequisite before moving into a managerial role. You can find a list of the best business schools for this purpose in Oklahoma here: how to become an urban planner in Oklahoma

Additionally, other crucial skills for success in marketing management roles include advanced communication skills, analytical thinking, creativity, decision-making skills, detail-oriented approach and the ability to lead and collaborate with a team.

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