| Discipline name | Position | Best Scientists | Publications | D-Index |
|---|---|---|---|---|
| Business and Management | 129 | 46 | 70 | 22 |
The foci of the journal are Marketing, Advertising, Public relations, Social psychology and Marketing research. Marketing and Context (language use) are closely related fields of research discussed in it. The studies tackled, which mainly focus on Advertising, apply to Loyalty as well.
Some problems in Marketing research that were presented in the journal overlapped with concepts under Marketing science and Marketing mix. Return on marketing investment is the primary subject of Marketing management works presented in the journal. The study on Brand management presented is investigated in conjunction with research in Brand equity.
The main points discussed in the published articles deal with Marketing, Advertising, Public relations, Social psychology and Perception. The journal articles tackle studies in Corporate social responsibility and the interrelated subject of Reputation to gain insights into Marketing. While Advertising is the key highlight in the journal publications, thet also covered some subjects on Loyalty and Loyalty business model and Word of mouth.
Advertising, Marketing, Knowledge management, Artificial intelligence and Social psychology are among the topics commonly tackled in Australasian Marketing Journal (amj). Topics in Advertising were tackled in line with various other fields like Influencer marketing, Peer influence and Skepticism. It addresses concerns in Marketing which are intertwined with other disciplines, such as Social media, Digital content and Scholarship.
The study on Artificial intelligence presented in Australasian Marketing Journal (amj) intersects with subjects under the field of Digital marketing. Personality is a focus of the Social psychology works in the journal.
A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.
The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.
The top authors publishing in Australasian Marketing Journal (amj) (based on the number of publications) are:
The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.
Only papers with recognized affiliations are considered
The top affiliations publishing in Australasian Marketing Journal (amj) (based on the number of publications) are:
The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.
The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.
The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.
During the most recent 2021 edition, 8.11% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 41.18% were posted by at least one author from the top 10 institutions publishing in the journal. Another 16.18% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 13.24% of all publications and 29.41% were from other institutions.
A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.
The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.
The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.
Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).
The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:
The chart below illustrates experience levels of first authors in cases of publications with multiple authors.
Marketing research is a versatile area that intersects with numerous other fields of study. Recognizing these intersections can provide useful insights for professionals and students interested in expanding their knowledge and exploring innovation in using different approaches to marketing.
Particularly, some disciplines align significantly with marketing research and its various aspects. For example, Urban Planning can have a notable impact on the strategies behind the distribution and promotion of goods or services. Similarly, Business Management and Economics often have strong ties to marketing through their focus on consumer behavior, market dynamics, and resource allocation. The well-known field of Psychology also plays a critical role in understanding consumer behavior, which is integral to the creation of effective marketing strategies.
In addition, many successful marketing professionals possess strong backgrounds in these interconnected disciplines. For instance, having a degree in business or economics can significantly enhance a person's understanding of market dynamics and consumer behavior. Consequently, this interdisciplinary approach can provide a more robust platform for launching and managing successful marketing campaigns.
For individuals interested in pursuing a degree in these related disciplines, numerous prestigious schools in Tennessee offer high-quality programs. For instance, you can explore options for earning an urban planning degree in Tennessee, which could be instrumental in enhancing marketing skills.
In summary, the interconnectedness of Marketing Research with other disciplines provides a more holistic approach to understanding markets and implementing successful marketing strategies. Therefore, it is highly recommended for both students and professionals in this field to consider interdisciplinary learning.
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