| Discipline name | Position | Best Scientists | Publications | D-Index |
|---|---|---|---|---|
| Business and Management | 201 | 46 | 46 | 15 |
The topics of Marketing, Advertising, Social psychology, Econometrics and Product (category theory) are the focal point of discussions in the journal. Some problems in Marketing that were presented in Marketing Letters overlapped with concepts under Context (language use), Empirical research and Perception. Marketing Letters focuses on Advertising research which is adjacent to topics in Affect (psychology).
Marketing Letters connects research in Econometrics with the related topic of Statistics.
The journal publications mainly deal with areas of study such as Marketing, Advertising, Econometrics, Social psychology and Product (category theory). The published articles hold forums on Marketing that merge themes from other disciplines such as Context (language use) and Perception. Issues in Social psychology were discussed in the most cited papers, taking into consideration concepts from other disciplines like Brand names, Word of mouth and Construct (philosophy).
The journal facilitates discussions on Marketing, Advertising, Social psychology, Affect (psychology) and Context (language use). In addition to Marketing research, the journal aims to explore topics under Promotion (rank), Process (engineering) and Organisation climate. Marketing Letters facilitates discussions on Advertising that incorporate concepts from other fields like Online video, Impulse purchase, Impulse (psychology), Congruence (geometry) and Regret.
Aside from investigating topics in Moderation, Emotional labor, Emotional contagion and Boredom under Social psychology, Marketing Letters also explores concepts in Donation. It holds forums on Affect (psychology) that merges themes from other disciplines such as Surgery, Openness to experience, Product (category theory), Style (sociolinguistics) and Product (business). Context (language use) research in the journal involves the investigation of Purchasing studies, all of which are linked to disciplines such as Situational ethics, Brand management and Conjoint analysis.
A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.
The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.
The top authors publishing in Marketing Letters (based on the number of publications) are:
The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.
Only papers with recognized affiliations are considered
The top affiliations publishing in Marketing Letters (based on the number of publications) are:
The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.
The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.
The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.
During the most recent 2021 edition, 11.11% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 16.67% were posted by at least one author from the top 10 institutions publishing in the journal. Another 4.17% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 10.42% of all publications and 68.75% were from other institutions.
A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.
The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.
The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.
Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).
The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:
The chart below illustrates experience levels of first authors in cases of publications with multiple authors.
In addition to presenting academic research findings and theories, it's important to understand how these concepts are being implemented in the business world. Many great business schools in Wisconsin and other parts of the world have often used the research findings from Marketing Letters to develop cutting-edge marketing curriculum and case studies.
These schools have infused these concepts into their business programs, making their students understand the practical applications of theories from the Marketing Letters Journal. Furthermore, some business leaders have adopted these concepts in shaping their marketing strategies, ethical perspectives, and customer engagement methods. It's important to appreciate the symbiotic relationship between academic research and practical industry applications, as they mutually benefit each other and contribute significantly to the field of marketing.
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(2022)Benedict G. C. Dellaert;Benedict G. C. Dellaert;Suzanne B. Shu;Theo A. Arentze;Tom Baker
(2020)Klaus Wertenbroch;Rom Y. Schrift;Joseph W. Alba;Alixandra Barasch
(2020)Bernd Schmitt
(2020)Maayan S. Malter;Morris B. Holbrook;Barbara E. Kahn;Jeffrey R. Parker
(2020)Travis Tae Oh;Kevin Lane Keller;Scott A. Neslin;David J. Reibstein
(2020)Marnik G. Dekimpe;Marnik G. Dekimpe;Inge Geyskens;Katrijn Gielens
(2020)Linda Hagen;Kosuke Uetake;Nathan Yang;Bryan Bollinger
(2020)Yu Ding;Wayne S. DeSarbo;Dominique M. Hanssens;Kamel Jedidi
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