| Discipline name | Position | Best Scientists | Publications | D-Index |
|---|---|---|---|---|
| Business and Management | 544 | 7 | 8 | 5 |
Journal of Research in Marketing and Entrepreneurship aims to foster the development of research in Marketing, Public relations, Originality, Context (language use) and Marketing research. Marketing strategy, Marketing management, Marketing science, Small business and Market orientation are among the areas of Marketing tackled. Issues in Marketing management were discussed, taking into consideration concepts from other disciplines like Digital marketing and Marketing mix.
The main emphasis of the journal is the research on Marketing science, emphasizing the topic of Public Sector Marketing. Most of the Public relations studies addressed also intersect with Social entrepreneurship. Journal of Research in Marketing and Entrepreneurship facilitated discussions that integrated Originality and Emerging markets.
Most of the works presented in it deals with Context (language use) but it intersects with the subject of Conceptual framework. Quantitative marketing research is a focus of the Marketing research works in the journal. Marketing effectiveness is a focus of the presented Return on marketing investment works and it dives deep in Marketing effectiveness.
The most cited papers focus largely on the fields of Marketing, Marketing research, Marketing science, Marketing management and Public relations. In the Marketing research discussed in the most cited papers, Marketing strategy, Return on marketing investment, Relationship marketing, Quantitative marketing research and Digital marketing are all tackled. The published papers hold forums on Public relations that merge themes from other disciplines such as Small business and Social psychology.
Journal of Research in Marketing and Entrepreneurship generally zeroes in on subjects such as Marketing, Market orientation, Context (language use), Entrepreneurial orientation and Bibliometric analysis. The journal blends together research topics in Marketing and Small and medium-sized enterprises. Perception, Uses and gratifications theory and Flexibility (personality) are some topics wherein Market orientation research discussed in the journal have an impact.
The work on Context (language use) tackled in it brings together disciplines like Business knowledge, Entrepreneurial process and Corporate identity. Journal of Research in Marketing and Entrepreneurship explores issues in Phenomenon which can be linked to other research areas like Intrapreneurship, Role theory and Management system. It facilitates discussions on Conceptual framework that incorporate concepts from other fields like Tertiary sector of the economy, Test (assessment) and Subsidy.
A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.
The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.
The top authors publishing in Journal of Research in Marketing and Entrepreneurship (based on the number of publications) are:
The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.
Only papers with recognized affiliations are considered
The top affiliations publishing in Journal of Research in Marketing and Entrepreneurship (based on the number of publications) are:
The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.
The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.
The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.
During the most recent 2021 edition, 95.45% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 0.00% were posted by at least one author from the top 10 institutions publishing in the journal. Another 0.00% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 0.00% of all publications and 100.00% were from other institutions.
A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.
The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.
The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.
Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).
The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:
The chart below illustrates experience levels of first authors in cases of publications with multiple authors.
While it is important to discuss the current research topics and citations in the realm of entrepreneurship and marketing research, it is equally crucial to emphasize the career opportunities that studying these subjects can lead to. By doing so, we can provide readers a practical application and professional motivation behind approaching the study topics covered in the Journal of Research in Marketing and Entrepreneurship. A degree in Marketing or Entrepreneurship offers a wide range of positions in various fields such as consulting, project management, business development, and brand management. All these roles require a strong foundation in market research, strategic planning, and understanding consumer behavior – all of which are central themes in the journal. A crucial role where both entrepreneurship and marketing research intersect is Urban Planning. This interdisciplinary field requires skills in public relations, marketing research, and social entrepreneurship. Urban Planners play a key role in creating strategies for the growth and revitalization of urban areas. They work on projects related to public utilities, community welfare, and commercial, residential, or environmental development. For readers interested in exploring a career as an Urban Planner, pursuing higher education in the field and gaining the relevant skill sets is essential. This journey can start with attaining a business degree from a reputable institution. For instance, one can delve into various business programs offered by colleges in Ohio, which emphasize entrepreneurship and marketing, vital for success in an urban planning career. As a starting point, you might want to explore the best business schools in Ohio. For detailed guidance on becoming an Urban Planner in Ohio, check out our article, which provides an in-depth look at the required education, skills, and steps towards this rewarding career. No doubt, the research discourse and insights from Journal of Research in Marketing and Entrepreneurship can provide a robust groundwork for those who aspire to solve urban development challenges and reshape cities for the better.
Annelies S.A. Bobelyn;Bart Clarysse;Bart Clarysse;Mike Wright
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