2026 How to Ask for an Informational Interview

Imed Bouchrika, PhD

by Imed Bouchrika, PhD

Co-Founder and Chief Data Scientist

What is an informational interview and how can it support education and career planning?

An informational interview is a professional conversation where you ask someone about their work, education, career decisions, industry, or organization. It is not a job interview, and it should not be framed as a hidden request for employment. The goal is to gather decision-quality information you cannot easily get from admissions pages, job ads, rankings, or social media.

For education and career planning, informational interviews are especially useful because they connect abstract choices to real consequences. A student deciding between business analytics and accounting can ask how entry-level work differs. A career changer comparing a degree and a certificate can ask which credential employers actually notice. A prospective online student can ask how much weekly time a program requires while working full time.

The table below shows how informational interviews can support different decisions. Use it to clarify what kind of insight you need before you start contacting people:

Decision you are makingWho to interviewInsight you can gain
Choosing a majorRecent graduates, academic advisors, entry-level employeesWhich courses, internships, and skills matter most after graduation
Comparing schoolsCurrent students, alumni, transfer studentsProgram quality, advising access, career services, workload, and student support
Evaluating a career changeProfessionals in the target field, hiring managers, career coachesEntry barriers, transferable skills, realistic timelines, and employer expectations
Choosing between degree and certificate optionsSupervisors, credential holders, alumniWhether the credential is valued for hiring, promotion, licensing, or skill-building
Assessing online studyOnline students, faculty, program graduatesTime demands, technology requirements, interaction level, and support quality

Because the conversation is exploratory, the best outcome is not always a referral. Sometimes the best outcome is learning that a path is too expensive, too specialized, poorly aligned with your strengths, or less necessary than you thought.

How do you identify the right people to ask for an informational interview?

The right person is someone who has direct experience with the role, industry, school, credential, or transition you are evaluating. A famous executive may be impressive, but a recent graduate, working professional, supervisor, or admissions-adjacent staff member may give you more practical details.

Start with people close enough to your question to provide specific answers. These groups are often the most useful because they can describe current expectations rather than general impressions:

  • Alumni from a program you are considering, especially those who graduated within the last three to five years
  • Professionals currently working in your target occupation or industry
  • Students enrolled in the program format you are comparing, such as online, hybrid, evening, or campus-based study
  • Hiring managers, team leads, or internship supervisors who understand entry-level qualifications
  • Faculty members or program directors when your questions involve curriculum, accreditation, research, or licensure preparation
  • Career services staff who can discuss internship pipelines, employer relationships, and graduate outcomes

Prioritize fit over prestige. Someone whose background resembles yours can help you understand hidden barriers, such as balancing school with work, navigating transfer credits, using military benefits, explaining a career gap, or entering a field without prior experience.

Use this comparison to decide whom to contact first. It can help you avoid asking one person to answer questions they are not positioned to know:

Contact typeBest for learning aboutLimitation to keep in mind
Recent alumnusTransition from school to work, internship value, job search experienceMay have limited view of long-term advancement
Experienced professionalCareer progression, skill expectations, workplace realitiesMay not know current admissions or curriculum details
Current studentWorkload, faculty access, online tools, peer interactionMay not yet know career outcomes
Hiring managerWhat employers screen for, interview expectations, credential valueMay speak from one employer's perspective
Program faculty or directorCurriculum, accreditation, academic rigor, licensure alignmentMay present the program more positively than a student or graduate would

How do you write an effective email request for an informational interview?

An effective informational interview request is short, personal, and easy to say yes to. The recipient should understand who you are, why you contacted them, what you want, and how little time you are asking for.

Use this sequence when writing your message. It keeps the request respectful while making your purpose clear:

  1. Open with a specific connection point, such as a shared school, employer, professional group, article, webinar, or career path.
  2. State your current situation in one sentence, such as your major, career interest, job search stage, or program decision.
  3. Explain why their perspective would be valuable, using one specific detail from their background.
  4. Ask for a short conversation, usually 15 to 20 minutes by phone, video, or in person.
  5. Make it clear you are seeking advice, not asking for a job or admission advantage.
  6. Offer flexible times and close with appreciation.

Here is a concise email template you can adapt. Keep it natural, and avoid overexplaining your full background in the first message.

Subject: Request for a brief informational interview

Hello [Name],

My name is [Your Name], and I am currently [brief context: a student at X, exploring Y career, comparing graduate programs, or transitioning from Z field]. I found your profile through [source or connection], and I was especially interested in your experience with [specific role, program, employer, or transition].I am trying to learn more about [career field, degree path, industry, or program format] before making my next decision.

Would you be open to a 15- to 20-minute informational interview in the next two weeks? I am not asking for a job; I would simply appreciate your perspective on the path you took and what you wish you had known earlier.Thank you for considering it. I would be happy to work around your schedule.

Best,
[Your Name]

Common mistakes include sending a generic message, asking for too much time, attaching a resume before being asked, or making the conversation feel like a sales pitch for yourself. If you do not receive a reply, wait about one week before sending one polite follow-up. If there is still no response, move on respectfully.

What steps should you take before an informational interview to prepare meaningful questions?

Preparation determines whether the conversation becomes useful or merely pleasant. Before the meeting, research the person's background, the organization or school, the role, and the credential pathway you are evaluating. Your questions should show that you did basic homework and now need lived experience.

If you are comparing education options, include questions about total cost, financial aid, transfer credits, pacing, and outcomes. For example, a prospective graduate student comparing a campus program with a low cost masters degree online should ask how affordability affects course availability, advising, networking, and employer perception rather than looking at tuition alone.

Prepare questions in categories so you can adapt the conversation without sounding scripted. The list below gives you a practical structure:

  • Path questions: "How did you get into this field, and what would you do differently if starting now?"
  • Work reality questions: "What does a typical week look like, and which tasks take more time than outsiders expect?"
  • Education questions: "Which courses, projects, internships, or credentials were most useful for the work you do now?"
  • Hiring questions: "What qualifications help candidates stand out for entry-level roles in this field?"
  • Cost and value questions: "Looking back, which parts of your education were worth the investment, and which were less important?"
  • Risk questions: "What should someone be cautious about before entering this program, school, or career path?"
  • Next-step questions: "Who else would you recommend I speak with to get a different perspective?"

Use recent cost data as a reality check before the meeting. College Board's 2024-25 figures show a large difference between public two-year, public four-year, and private nonprofit tuition levels, so your questions should go beyond "Is it worth it?" and ask what the person had to spend, borrow, delay, or give up to complete the path.

How can students use informational interviews to compare degree programs and school types?

Students can use informational interviews to compare degree programs by asking how curriculum, faculty support, internships, accreditation, scheduling, and employer recognition translate into real outcomes. This is especially important when programs have similar names but very different requirements or career connections.

For example, "management," "business administration," "organizational leadership," and "project management" programs may overlap, but they may not prepare students for the same roles.

If you are looking for a manageable graduate path while working, conversations with alumni can help you understand whether so-called easy master's programs are truly lighter, more flexible, or simply different in assessment style.

The table below summarizes school and degree comparisons that informational interviews can clarify. Use it to identify what you still need to verify before enrolling:

Option being comparedWhat to ask aboutWhy it matters
Public vs. private collegeNet price, class access, advising, alumni network, employer connectionsInstitution type alone does not determine quality or return on investment
Associate vs. bachelor's degreeTransfer pathways, entry-level roles, licensure requirements, time to completionA lower-cost start can be smart if credits transfer cleanly
Bachelor's vs. master's degreePromotion requirements, salary ceiling, employer tuition support, opportunity costGraduate study may help in some fields but be unnecessary in others
Degree vs. certificateEmployer recognition, skill depth, stackability, licensing relevanceA shorter credential can be useful when the goal is targeted skill development
Full-time vs. part-time studyWorkload, course sequencing, financial aid eligibility, internship accessPart-time study can reduce disruption but may extend completion time

A strong informational interview helps you separate marketing claims from lived experience. Ask what students actually needed to succeed, which support services were responsive, and whether the program delivered the outcomes they expected.

How do informational interviews help you evaluate accredited, reputable colleges and universities?

Informational interviews can help you evaluate whether a college or university is reputable, but they should not replace formal accreditation checks. Accreditation affects financial aid eligibility, transfer credit acceptance, graduate school options, employer recognition, and, in some fields, licensure eligibility.

Ask students, alumni, and faculty how accreditation shows up in practice. For example, you might ask whether credits transferred smoothly, whether employers recognized the program, or whether graduates had trouble meeting licensing or certification requirements.

If you have a background concern, such as a criminal record, conversations with advisors and alumni can also help you compare degrees felons can get while still checking state licensing rules and employer policies directly.

The table below highlights reputation signals worth verifying. It is designed to help you distinguish meaningful quality indicators from surface-level marketing:

Signal to verifyWhy it mattersWhat to be cautious about
Institutional accreditationSupports financial aid access, credit transfer, and baseline academic legitimacyA school saying it is "approved" is not the same as recognized accreditation
Programmatic accreditationMay be required or preferred in nursing, counseling, education, business, engineering, and other fieldsRequirements vary by profession, state, and employer
Licensure alignmentHelps determine whether the program meets education requirements for regulated careersOnline programs may not meet every state's rules
Graduate outcomesCan show whether students find relevant work, continue education, or pass required examsOutcome data may use limited samples or broad categories
Student supportAffects persistence, especially for online, transfer, military, working adult, and first-generation studentsHigh-level promises may not match actual advising availability

Red flags include pressure to enroll immediately, vague accreditation language, unclear total cost, missing faculty information, limited student outcome data, and refusal to explain credit transfer or licensure limitations. Use informational interviews to collect perspectives, then confirm important claims through official school, state, and accreditor resources.

How can informational interviews clarify online versus campus program formats and expectations?

Informational interviews are one of the best ways to understand the real difference between online, hybrid, and campus-based programs. Course catalogs may describe format, but current students can tell you how often they interact with faculty, how group work happens, how exams are proctored, and whether support services are accessible when they need them.

This matters because online learning is no longer a niche option. NCES data released in 2024 showed that more than half of U.S. postsecondary students took at least one distance education course in fall 2022, which means employers and schools are increasingly familiar with online formats, but quality still varies by program design and support.

Students with military responsibilities may want to compare an online college for military learners by asking about deployment flexibility, transfer credit for military training, and dedicated benefit advising.

Before choosing a format, compare how each option fits your schedule, learning style, and career goals. The table below summarizes practical differences that students often uncover through conversations:

FormatBest fitPotential drawback
Fully online asynchronousWorking adults, caregivers, military learners, students needing schedule flexibilityRequires strong self-management and may offer less live interaction
Fully online synchronousStudents who want structure without commutingLive sessions may conflict with work shifts or time zones
HybridStudents who want some campus access and some flexibilityTravel requirements can be harder than expected if meetings are frequent
Campus-basedStudents who value in-person labs, networking, athletics, housing, or hands-on facilitiesCommuting, relocation, and fixed schedules can increase total cost

Ask format-specific questions before enrolling: How many hours per week do students spend outside class? Are exams live, proctored, open-book, or project-based? Are internships available to online students? Can online students use career services, tutoring, library support, and faculty office hours? These answers often reveal whether a program is merely available online or truly designed for online learners.

How do you structure the conversation during an informational interview to maximize insights?

A good informational interview feels conversational, but it still needs structure. Plan for 15 to 20 minutes unless the person offers more time. Your goal is to listen more than you talk, capture practical details, and leave the door open for future contact.

Use this structure to keep the meeting focused and respectful. It works for career, education, and school-comparison conversations:

  1. Start with appreciation and a short reminder of why you asked to speak with them.
  2. Give a 30-second background summary that explains your decision, not your entire life story.
  3. Ask broad path questions first so you understand their context before asking for advice.
  4. Move into targeted questions about education, skills, hiring, workload, cost, or program quality.
  5. Ask what they wish they had known earlier, because this often reveals risks and hidden trade-offs.
  6. Ask whether there is another person, resource, or perspective you should consider.
  7. Close on time, thank them, and explain that you will follow up with a note.

During the conversation, avoid debating their experience or asking them to solve your decision for you. Instead of asking, "Should I enroll?" ask, "Based on what you have seen, what factors should I weigh before enrolling?" That wording produces more useful, less biased guidance.

Watch for patterns across multiple interviews. One person's experience may be unusual, but if several people mention weak advising, limited internships, heavy group work, strong employer connections, or unexpected costs, treat that pattern as decision-relevant.

How should you follow up after an informational interview to maintain the professional connection?

Following up is not just polite; it turns a one-time conversation into a professional connection. Send your note within 24 to 48 hours while the discussion is still fresh. Mention one specific insight they shared so the message feels personal rather than automatic.

A strong follow-up should be brief and useful. Include the following elements in a natural way:

  • Thank them for their time and name one point that helped you think differently.
  • If appropriate, share one action you plan to take based on their advice.
  • Offer to keep them updated, especially if they gave you a referral or suggested a resource.
  • Avoid immediately asking for a job, recommendation, or additional favor unless they invited it.

Here is a simple follow-up template you can adapt:

Hello [Name],

Thank you again for speaking with me today. Your point about [specific insight] was especially helpful as I compare [career path, program, school, or credential]. I plan to [specific next step], and I appreciate your advice about what to look into before making a decision.

Thank you for your time and generosity. I hope it is okay if I keep you updated as I continue learning more.

Best,
[Your Name]

To maintain the relationship, update the person only when you have meaningful news, such as applying to a program, choosing a credential, completing a project, or speaking with someone they recommended. Professional connections grow through respectful, occasional contact, not constant requests.

How can insights from informational interviews inform salary expectations and long-term job outlook?

Informational interviews can help you interpret salary and job outlook data without assuming that averages apply to every person. Public labor data gives you a baseline, while conversations reveal how location, industry, specialization, internships, networking, credentials, and experience affect actual opportunities.

The U.S. Bureau of Labor Statistics projected employment growth of about 4% across all occupations from 2024 to 2034, but growth varies significantly by occupation. That means your questions should focus on the specific role you want, not whether "the field" is growing in a broad sense.

Use the table below to connect labor-market data with interview questions. It helps you avoid treating salary numbers as promises:

TopicWhat public data can showWhat informational interviews can clarify
SalaryMedian pay, wage ranges, industry differences, regional variationWhat entry-level candidates are realistically offered and which skills raise earning potential
Job outlookProjected growth or decline by occupationWhether hiring is concentrated in certain employers, cities, credentials, or specialties
Education requirementsTypical entry-level education listed for an occupationWhether employers in practice prefer degrees, certificates, portfolios, internships, or experience
AdvancementGeneral career ladders and related occupationsHow people actually move into leadership, specialization, consulting, or graduate study
Technology impactBroad automation or digital-skill trendsWhich tools are used daily and which skills are becoming expected for new hires

AI and automation make these conversations more important, not less. Job descriptions may list tools, but workers can tell you whether AI is replacing routine tasks, increasing productivity expectations, changing entry-level responsibilities, or making human skills such as judgment, communication, and ethical decision-making more valuable.

If a full degree is not clearly necessary for your target role, ask whether shorter credentials, employer training, apprenticeships, or certification programs online could help you build marketable skills with less cost and time. The right choice depends on the occupation, employer expectations, licensing rules, and your starting point.

Other Things You Should Know About

How long should an informational interview be?

Most informational interviews should be 15 to 20 minutes. If the person offers more time, you can continue, but always plan questions that fit the original time limit.

Should I send my resume before an informational interview?

Usually, no. Send a resume only if the person asks for it or if the conversation is specifically about career feedback. The first request should focus on advice, not self-promotion.

How many people should I interview before making a decision?

Try to speak with at least three to five people from different perspectives, such as a current student, recent graduate, experienced professional, and hiring manager. Patterns across conversations are more reliable than one person's experience.

Can I ask for a job during an informational interview?

No, not directly. The purpose is to learn. If the person mentions an opening or offers to refer you, you can respond professionally, but do not make employment the hidden goal of the meeting.

References

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