| Discipline name | Position | Best Scientists | Publications | D-Index |
|---|---|---|---|---|
| Business and Management | 469 | 11 | 10 | 6 |
Journal of Marketing for Higher Education is mainly concerned with subjects like Higher education, Marketing, Public relations, Pedagogy and Reputation. While Higher education is the focus of the journal, it also provided insights into the studies of Quality (business), Competition (economics), Social psychology, Institution and Social media. It concentrates on Marketing topics that focus on Marketing research, Marketing strategy, Marketing management, Service (business) and Service quality.
The Marketing research study tackled is a key component of adjacent topics in the area of Marketing science. The presentations discussing Marketing management offer insights in topics such as Return on marketing investment, Marketing effectiveness and Relationship marketing. The journal holds forums on Public relations that merges themes from other disciplines such as Brand equity, Business education, Content analysis and Integrated marketing communications.
Topics in Brand equity explored in it were investigated in conjunction with research in Brand awareness and Brand management.
The most cited publications primarily focus on research topics in Higher education, Marketing, Public relations, Reputation and Quality (business). The journal papers address concerns in Higher education which are intertwined with other disciplines, such as Pedagogy, Loyalty, Institution, Service quality and Sample (statistics). Aside from investigating topics in Market segmentation, Service (economics), Word of mouth and Services marketing under Marketing, the published articles also explore concepts in Statistical analysis.
Journal of Marketing for Higher Education mostly deals with topics like Higher education, Marketing, Public relations, Social psychology and Advertising. The study on Higher education featured in it expounds on the topic of College athletics in particular. It explores issues in Marketing which can be linked to other research areas like Empirical research and Field (Bourdieu).
The studies in Public relations featured incorporate elements of Social media marketing, Consumer engagement, Patriotism and Social network. It explores Social psychology concepts, specifically Theory of reasoned action but expands to research in Class (computer programming), Extension (metaphysics) and Antecedent (logic). While the journal focused on Reputation, it was also able to explore topics like Accreditation, Signalling theory and Student choice.
A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.
The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.
The top authors publishing in Journal of Marketing for Higher Education (based on the number of publications) are:
The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.
Only papers with recognized affiliations are considered
The top affiliations publishing in Journal of Marketing for Higher Education (based on the number of publications) are:
The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.
The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.
The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.
During the most recent 2021 edition, 13.16% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 6.06% were posted by at least one author from the top 10 institutions publishing in the journal. Another 18.18% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 18.18% of all publications and 57.58% were from other institutions.
A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.
The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.
The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.
Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).
The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:
The chart below illustrates experience levels of first authors in cases of publications with multiple authors.
For individuals who are considering a career in marketing, understanding the potential career paths and possible salary range is vital. The field of marketing offers diverse job roles that can be pursued by graduates. Some majors in marketing land jobs as Marketing managers, Marketing research analysts, Sales managers, and Public relations managers, amongst others. Each of these professions has different salary scales and growth prospects.
As of 2021, an urban planner's median annual wage in Louisiana was approximately $56,980. However, marketing professionals can garner significantly higher earnings depending on their job role, geographic location, level of education, and years of experience. For instance, the median annual wage for marketing managers in Louisiana was observed to be significantly higher, standing at approximately $132,620.
While a bachelor’s degree is often the minimal educational requirement for entry-level jobs in marketing, those seeking higher-level positions might consider earning a master’s degree. Choosing the right business school for such a pursuit is crucial. If you are considering enrolling in a business school in Louisiana, you might want to check our article on best business schools in louisiana.
The aforementioned urban planner salary in Louisiana, and respective salary figures for different professions within the field of marketing, demonstrate the wide range of career pathways and earning potential that a degree in marketing can offer.
Besides, actively participating and publishing in research journals like the Journal of Marketing for Higher Education can be a positive career move. These publications can be a great way to keep up to date with the latest developments in the field, enhance your skills, and boost your professional reputation.
Lai-Wan Wong;Garry Wei-Han Tan;Garry Wei-Han Tan;Jun-Jie Hew;Keng-Boon Ooi;Keng-Boon Ooi
(2020)Walesska Schlesinger;Amparo Cervera-Taulet;Walter Wymer
(2021)Arnold Japutra;Shasha Wang;Ting (Tina) Li
(2021)Mario Cassar;Albert Caruana
(2021)Muhammad Mohsin Butt;Jeroen Huisman;Dildar Hussain;Muhammad Alam
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