Journal of the Academy of Marketing Science

Top Research Topics at Journal of the Academy of Marketing Science?

The journal primarily tackles Marketing, Advertising, Social psychology, Public relations and Marketing research. Marketing research discussed connects with the study of Product (category theory). The studies tackled, which mainly focus on Social psychology, apply to Perception as well.

Quantitative marketing research is the primary subject of Marketing research works presented in it. Return on marketing investment is a major topic of Marketing management research presented in Journal of the Academy of Marketing Science. Marketing effectiveness is a focus of the presented Return on marketing investment works and it dives deep in Marketing effectiveness.

• Marketing (54.46%)
• Advertising (17.49%)
• Social psychology (12.59%)

What are the most cited papers published in the journal?

• On the evaluation of structural equation models (14638 citations)
• A new criterion for assessing discriminant validity in variance-based structural equation modeling (5408 citations)
• Customer Loyalty: Toward an Integrated Conceptual Framework: (4793 citations)

Research areas of the most cited articles at Journal of the Academy of Marketing Science:

Marketing, Social psychology, Advertising, Service (business) and Marketing research are the main subjects of interest in the most cited publications. The most cited articles facilitate discussions on Social psychology that incorporate concepts from other fields like Empirical research, Loyalty and Perception. While Advertising is the focus of the journal publications, it also provides insights into the studies of Quality (business) and Product (category theory).

What topics the last edition of the journal is best known for?

• Law
• Marketing
• Social psychology

The previous edition focused in particular on these issues:

Journal of the Academy of Marketing Science is mainly concerned with subjects like Marketing, Product (category theory), Advertising, Empirical research and Industrial organization. The presented Marketing research focuses mostly on Process (engineering) and, on occasion, topics in Value (economics). Topics in Product (category theory) were tackled in line with various other fields like TRIPS architecture, Field (computer science), Order (business) and Quality (business).

The journal explores topics in Advertising which can be helpful for research in disciplines like Social media, Product category and Investment (macroeconomics). The journal explores issues in Empirical research which can be linked to other research areas like Marketing research, Conceptual framework, Knowledge management and Conceptualization. The studies in Knowledge management featured incorporate elements of Conceptual model and Relationship marketing.

The most cited articles from the last journal are:

• A strategic framework for artificial intelligence in marketing (31 citations)
• Effects of front-of-pack labels on the nutritional quality of supermarket food purchases: evidence from a large-scale randomized controlled trial (30 citations)
• Social media marketing strategy: definition, conceptualization, taxonomy, validation, and future agenda (25 citations)

Papers citation over time

A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.

The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.

Top authors and change over time

The top authors publishing in Journal of the Academy of Marketing Science (based on the number of publications) are:

• Dhruv Grewal (27 papers) absent at the last edition,
• Christian Homburg (25 papers) published 1 paper at the last edition,
• Richard P. Bagozzi (18 papers) absent at the last edition,
• Robert W. Palmatier (17 papers) published 3 papers at the last edition,
• Vikas Kumar (16 papers) absent at the last edition.

The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.

Top affiliations and change over time

Only papers with recognized affiliations are considered

The top affiliations publishing in Journal of the Academy of Marketing Science (based on the number of publications) are:

• Texas A&M University (86 papers) published 4 papers at the last edition, 1 less than at the previous edition,
• Michigan State University (56 papers) published 1 paper at the last edition, 1 less than at the previous edition,
• University of Georgia (55 papers) published 6 papers at the last edition, 1 more than at the previous edition,
• Arizona State University (53 papers) published 2 papers at the last edition,
• Indiana University (52 papers) published 4 papers at the last edition, 2 more than at the previous edition.

The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.

Publication chance based on affiliation

The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.

The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.

During the most recent 2021 edition, 3.57% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 28.40% were posted by at least one author from the top 10 institutions publishing in the journal. Another 14.81% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 19.75% of all publications and 37.04% were from other institutions.

Returning Authors Index

A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.

The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.

Returning Institution Index

The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.

The experience to innovation index

Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).

The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:

• Novice - P < 5 or C < 25 (the number of publications less than 5 or the number of citations less than 25),
• Competent - P < 10 or C < 100 (the number of publications less than 10 or the number of citations less than 100),
• Experienced - P < 25 or C < 625 (the number of publications less than 25 or the number of citations less than 625),
• Master - P < 50 or C < 2500 (the number of publications less than 50 or the number of citations less than 2500),
• Star - P ≥ 50 and C ≥ 2500 (both the number of publications greater than 50 and the number of citations greater than 2500).

The chart below illustrates experience levels of first authors in cases of publications with multiple authors.

Career Prospects in Marketing based on Research Trends at Journal of the Academy of Marketing Science

Considering the various research themes at the Journal of the Academy of Marketing Science, many may be pondering over the career prospects that a degree in Marketing or a related field might offer. Numerous fields discussed in this journal, such as Marketing Research, Advertising, and Social Psychology, are central to occupations like Advertising Manager, Market Research Analyst, and even unexpected roles like Urban Planners.

For instance, urban planners can significantly benefit from understanding the impact and effectiveness of marketing strategies surround urban development and renewal projects. They can glean insights from Marketing Research to understand consumers' perception and responses, thereby improving their planning process and determining effective ways of communicating their vision for urban development.

The average salary for a career in these fields can vary greatly, depending upon the specific profession and the geographic region. For instance, the average urban planner salary in Virginia is competitive and the scope for growth in these fields is vast due to the ever-growing need for Marketing and Advertising professionals in today's digital age. Furthering one's education in these disciplines can lead to a rewarding and successful career.