| Discipline name | Position | Best Scientists | Publications | D-Index |
|---|---|---|---|---|
| Business and Management | 354 | 13 | 18 | 9 |
Spanish Journal of Marketing - ESIC focuses on Sociology, Marketing, Advertising, Originality and Welfare economics. It facilitated discussions that integrated Sociology with the fields of Loyalty, Generation y and Customer engagement. The research on Marketing tackled can also make contributions to studies in the areas of Corporate social responsibility, Public relations and Moderation.
Spanish Journal of Marketing - ESIC facilitates discussions on Corporate social responsibility that incorporate concepts from other fields like Customer satisfaction and Core business. The subject of Marketing management, which is connected to the field of Marketing research and Digital marketing, serves as the foundation of the Public relations research featured in the journal. The Brand management studies presented in the journal fall under the field of Advertising, but it also has connections to other fields such as Structural equation modeling, Content analysis and Reputation.
It aims to form a more comprehensive understanding of the field by integrating Structural equation modeling with subjects such as Risk perception and Knowledge management. The presented research on Perception deals specifically with Empirical research but it also addresses topics in Social responsibility. Many of the research works in Social psychology, specifically Big Five personality traits, closely connected to disciplines like Perspective (graphical).
The published articles focus largely on the fields of Marketing, Perception, Advertising, Structural equation modeling and Social psychology. The journal articles help close the divide between two different fields of study: Marketing and Intention to use. While the primary focus in the journal papers is Advertising, they also dissect topics surrounding Customer satisfaction and Corporate communication and Corporate social responsibility as a whole.
The journal is organized to address concerns in the fields of Sociology, Destination image, Fake reviews, Brand loyalty and Socio demographics. Aside from research in Sociology, the journal also discusses topics such as Consumption (sociology), Virtual reality, Higher education, Technology acceptance model and Uses and gratifications theory. The Destination image study tackled in Spanish Journal of Marketing - ESIC also covered diverse fields such as Theory of planned behavior and Marketing.
A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.
The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.
The top authors publishing in Spanish Journal of Marketing - ESIC (based on the number of publications) are:
The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.
Only papers with recognized affiliations are considered
The top affiliations publishing in Spanish Journal of Marketing - ESIC (based on the number of publications) are:
The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.
The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.
The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.
During the most recent 2021 edition, 100.00% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, nan% were posted by at least one author from the top 10 institutions publishing in the journal. Another nan% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included nan% of all publications and nan% were from other institutions.
A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.
The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.
The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.
Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).
The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:
The chart below illustrates experience levels of first authors in cases of publications with multiple authors.
If this analysis of the Spanish Journal of Marketing - ESIC has sparked your interest in marketing or business research, and you are considering pursuing a related career in Delaware, you may want to consider some specific steps towards achieving this goal. Your starting point should be acquiring a relevant degree from a reputable institution. For example, you could consider enrolling in one of the best business schools in Delaware. These schools usually offer comprehensive marketing courses that aid in understanding the connection between various fields like corporate social responsibility, customer satisfaction, and core business. Next, you should seek related internships or entry-level jobs to gain practical experience. This is critical in enhancing your understanding of theories and concepts discussed in class. If you are particularly interested in city planning aspects of marketing and sociology then you might also want to learn about how to become an urban planner in Delaware. Urban planning is closely linked to marketing, as both fields require a deep understanding of societal preferences and behaviors. Remember, investing in your education and acquiring relevant practical experience early on will give you a competitive edge in this diverse and growing field.
Ricardo Godinho Bilro;Sandra Maria Correia Loureiro
(2020)Sandra Maria Correia Loureiro;Ricardo Godinho Bilro;Fernando José de Aires Angelino
(2021)Brian T. Ratchford
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