International Journal of Bank Marketing

Top Research Topics at International Journal of Bank Marketing?

The objective of the journal is to combine knowledge in the areas of Marketing, Financial services, Retail banking, Customer satisfaction and Service (business). It explores issues in Marketing which can be linked to other research areas like Structural equation modeling and Finance. Topics in Financial services were tackled in line with various other fields like Competition (economics) and Market segmentation.

While Customer satisfaction is the focus of International Journal of Bank Marketing, it also provided insights into the studies of Customer retention and Loyalty. International Journal of Bank Marketing focuses on Customer retention research which is adjacent to topics in Loyalty business model. It facilitates discussions on Marketing strategy that incorporate concepts from other fields like Marketing management and Marketing research.

The research on Marketing management tackled can also make contributions to studies in the areas of Digital marketing and Marketing mix. Service quality research presented falls under the umbrella topic of Quality (business). The Customer to customer study tackled is a key component of adjacent topics in the area of Customer advocacy.

• Marketing (97.34%)
• Financial services (23.71%)
• Retail banking (17.17%)

What are the most cited papers published in the journal?

• Adoption of Internet banking by Australian consumers: an empirical investigation (916 citations)
• Determinants of customer satisfaction in retail banking (719 citations)
• Investigating drivers of bank loyalty: the complex relationship between image, service quality and satisfaction (644 citations)

Research areas of the most cited articles at International Journal of Bank Marketing:

The most cited papers mostly deal with topics like Marketing, Retail banking, Service quality, Customer satisfaction and Consumer behaviour. The published papers dive deep in exploring the relationship between the study of Marketing and Financial services. The studies on Customer satisfaction discussed at the published papers can also contribute to research in the domains of Customer delight and Advertising.

What topics the last edition of the journal is best known for?

• Marketing
• Finance
• Management

The previous edition focused in particular on these issues:

The foci of International Journal of Bank Marketing are Marketing, Financial services, Corporate social responsibility, Retail banking and Mobile banking. The research on Marketing featured in International Journal of Bank Marketing combines topics in other fields like Value (economics), Accounting, Investment (macroeconomics), Financial literacy and Developing country. Financial services research featured in International Journal of Bank Marketing incorporates concerns from various other topics such as Customer satisfaction and Database transaction.

International Journal of Bank Marketing explores themes in Corporate social responsibility like Stakeholder theory and links them with other fields of study like Empirical evidence. Retail banking research presented in the journal encompasses a variety of subjects, including Sentiment analysis, Organizational identification, Advertising and Knowledge dissemination. Some problems in Mobile banking that were presented in the journal overlapped with concepts under Intrinsic motivation, Process (engineering) and Set (psychology).

The most cited articles from the last journal are:

• Determinants of customer satisfaction in chatbot use: evidence from a banking application in Turkey (7 citations)
• Marketing bank services to financially vulnerable customers: evidence from an emerging economy (4 citations)
• Consumer debt holding, income and happiness: evidence from China (3 citations)

Papers citation over time

A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.

The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.

Top authors and change over time

The top authors publishing in International Journal of Bank Marketing (based on the number of publications) are:

• Steve Worthington (15 papers) absent at the last edition,
• Christine Ennew (13 papers) absent at the last edition,
• Luiz Moutinho (12 papers) absent at the last edition,
• Kent Eriksson (9 papers) absent at the last edition,
• James F. Devlin (9 papers) absent at the last edition.

The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.

Top affiliations and change over time

Only papers with recognized affiliations are considered

The top affiliations publishing in International Journal of Bank Marketing (based on the number of publications) are:

• University of Nottingham (25 papers) absent at the last edition,
• University of Manchester (16 papers) absent at the last edition,
• College of Business Administration (13 papers) absent at the last edition,
• Athens University of Economics and Business (12 papers) absent at the last edition,
• Cardiff University (11 papers) absent at the last edition.

The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.

Publication chance based on affiliation

The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.

The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.

During the most recent 2021 edition, 95.38% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 0.00% were posted by at least one author from the top 10 institutions publishing in the journal. Another 0.00% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 0.00% of all publications and 100.00% were from other institutions.

Returning Authors Index

A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.

The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.

Returning Institution Index

The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.

The experience to innovation index

Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).

The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:

• Novice - P < 5 or C < 25 (the number of publications less than 5 or the number of citations less than 25),
• Competent - P < 10 or C < 100 (the number of publications less than 10 or the number of citations less than 100),
• Experienced - P < 25 or C < 625 (the number of publications less than 25 or the number of citations less than 625),
• Master - P < 50 or C < 2500 (the number of publications less than 50 or the number of citations less than 2500),
• Star - P ≥ 50 and C ≥ 2500 (both the number of publications greater than 50 and the number of citations greater than 2500).

The chart below illustrates experience levels of first authors in cases of publications with multiple authors.

Further Reading and Education

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