Journal of Marketing Communications

Top Research Topics at Journal of Marketing Communications?

The scientific interests tackled in the journal are Advertising, Marketing, Social psychology, Public relations and Perception. In the journal, Context (language use) and Social media are investigated in conjunction with one another to address concerns in Advertising research. Integrated marketing communications, Marketing research, Brand management, Brand equity and Return on marketing investment are all subfields of Marketing research that were featured in it.

Marketing management and Digital marketing are some topics wherein Marketing research research discussed in it have an impact. The Marketing management study featured in the journal draws connections with the study of Marketing strategy. Brand extension is a major topic of Brand management research.

Persuasion and Affect (psychology) are some of the study areas of Social psychology discussed. Corporate communication and Corporate social responsibility are all topics related to Public relations research discussed. Advertising research research presented in it encompasses a variety of subjects, including Native advertising, Online advertising, Advertising account executive and Advertising campaign.

• Advertising (61.90%)
• Marketing (40.34%)
• Social psychology (19.75%)

What are the most cited papers published in the journal?

• Building strong brands in a modern marketing communications environment (595 citations)
• The effect of social media communication on consumer perceptions of brands (339 citations)
• The ‘Catch 22’ of communicating CSR: Findings from a Danish study (309 citations)

Research areas of the most cited articles at Journal of Marketing Communications:

The most cited publications investigate studies in Advertising, Marketing, Social psychology, Public relations and Brand awareness. In addition to Advertising research, the published articles aim to explore topics under Social media, Credibility and Perception. Issues in Marketing were discussed in the journal papers, taking into consideration concepts from other disciplines like Stakeholder and Empirical research.

What topics the last edition of the journal is best known for?

• Marketing
• Social psychology
• Advertising

The previous edition focused in particular on these issues:

Journal of Marketing Communications primarily tackles Advertising, Social psychology, Corporate social responsibility, Public relations and Marketing. The featured Advertising works encompass concepts such as Brand loyalty and examines them in conjunction with Exploratory research. Construal level theory studies in the realm of Social psychology interact with fields like Cosmetics, Preference, Decoupling (electronics) and Boycott.

While work presented in the journal provided substantial information on Corporate social responsibility, it also covered topics in Objectivity (philosophy), Framing (social sciences) and Dilemma. While Public relations is the focus of Journal of Marketing Communications, it also provided insights into the studies of Media planning, Interactivity and Objectivity (science). Marketing strategy is a primary topic of Marketing research in the journal.

The most cited articles from the last journal are:

• Corporate social responsibility and patronage intentions: The mediating effect of brand credibility (26 citations)
• Online behavioral advertising: An integrative review (16 citations)
• Determinants of mobile apps adoption among young adults: theoretical extension and analysis (14 citations)

Papers citation over time

A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.

The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.

Top authors and change over time

The top authors publishing in Journal of Marketing Communications (based on the number of publications) are:

• Philip J. Kitchen (18 papers) published 1 paper at the last edition, 1 less than at the previous edition,
• Lynne Eagle (13 papers) absent at the last edition,
• Don E. Schultz (10 papers) absent at the last edition,
• Darrel D. Muehling (9 papers) published 2 papers at the last edition,
• Gayle Kerr (8 papers) published 1 paper at the last edition the same number as at the previous edition.

The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.

Top affiliations and change over time

Only papers with recognized affiliations are considered

The top affiliations publishing in Journal of Marketing Communications (based on the number of publications) are:

• Northwestern University (12 papers) absent at the last edition,
• College of Business Administration (11 papers) published 2 papers at the last edition, 1 more than at the previous edition,
• Queensland University of Technology (11 papers) published 2 papers at the last edition the same number as at the previous edition,
• Louisiana State University (10 papers) published 2 papers at the last edition, 1 more than at the previous edition,
• Washington State University (10 papers) published 2 papers at the last edition.

The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.

Publication chance based on affiliation

The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.

The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.

During the most recent 2021 edition, 7.81% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 20.34% were posted by at least one author from the top 10 institutions publishing in the journal. Another 11.86% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 10.17% of all publications and 57.63% were from other institutions.

Returning Authors Index

A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.

The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.

Returning Institution Index

The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.

The experience to innovation index

Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).

The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:

• Novice - P < 5 or C < 25 (the number of publications less than 5 or the number of citations less than 25),
• Competent - P < 10 or C < 100 (the number of publications less than 10 or the number of citations less than 100),
• Experienced - P < 25 or C < 625 (the number of publications less than 25 or the number of citations less than 625),
• Master - P < 50 or C < 2500 (the number of publications less than 50 or the number of citations less than 2500),
• Star - P ≥ 50 and C ≥ 2500 (both the number of publications greater than 50 and the number of citations greater than 2500).

The chart below illustrates experience levels of first authors in cases of publications with multiple authors.

Impact and Relevance of Studies to Other Fields

Another perspective to consider is how the research topics covered in the Journal of Marketing Communications can find relevance and application in other fields. For example, principles and strategies learnt from Advertising, Marketing and Public relations can significantly influence practices in Education, Urban Planning and even Health Care. A vital area where marketing strategies and concepts have proven beneficial is in Urban Planning. Cities and states have utilized targeted marketing and advertising strategies to promote development opportunities and attract investments. An excellent example is the state of South Carolina and its approaches in enhancing its local business and economy. Some of the best business schools in the state of South Carolina have produced graduates proficient in applying marketing tools and strategies in Urban Planning. Conceivably, individuals with an urban planning degree from South Carolina are more apt to distinguish the relevant marketing strategies necessary to stimulate growth and development in urban environments. This intersection between Marketing and Urban Planning serves to highlight the importance of inter-disciplinary research and collaboration. It is an undeniable testament to the relevance and applicability of studies discussed in the Journal of Marketing Communications across broad fields.