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Journal of Interactive Advertising
H-index 7

Journal of Interactive Advertising

Published by: Taylor & Francis

https://www.tandfonline.com/journals/ujia20

Ranking & Metrics

Discipline name Position Best Scientists Publications D-Index
Business and Management 631 4 5 4

Additional Metrics

Number of Best Scientists*: 8
Documents by Best Scientists*: 12
Top 100 Ranked Scientists*: 0
SCIMAGO H-index: 25
SCIMAGO SJR: 1.885
Impact Factor: N/A

Top Publications

  • Disclosure-Driven Recognition of Native Advertising: A Test of Two Competing Mechanisms

    (2023)
    13 Citations
  • Influencer Marketing and Social Commerce: Exploring the Role of Influencer Communities in Predicting Usage Intent

    (2022)
    11 Citations
  • Experiencing Branded Apps: Direct and Indirect Effects of Engagement Experiences on Continued Branded App Use

    (2023)
    9 Citations
  • Comparing E-Commerce Micro- and Macroinfluencers in TikTok Videos: Effects of Strategies on Audience Likes, Audience Shares, and Brand Sales

    (2023)
    6 Citations
  • Social Media Characteristics and Consumers’ Online Brand-Related Activities (COBRAs): The Mediating Role of Time Spent and Emotional Connectedness

    (2024)
    0 Citations

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Best Scientists Contributing to This Journal

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