Florian von Wangenheim

Florian von Wangenheim publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Florian von Wangenheim sits on this spectrum.

Florian von Wangenheim D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Florian von Wangenheim sits on this spectrum.

Best Publications

• The chain from customer satisfaction via word-of-mouth referrals to new customer acquisition

  Florian v. Wangenheim;Tomás Bayón

  576
  Citations

• The effect of word of mouth on services switching: Measurement and moderating variables

  Florian v. Wangenheim;Tomás Bayón

  548
  Citations

• Demystifying AI: What Digital Transformation Leaders Can Teach You about Realistic Artificial Intelligence:

  Jürgen Kai-Uwe Brock;Florian von Wangenheim

  538
  Citations

• High Tech and High Touch: A Framework for Understanding User Attitudes and Behaviors Related to Smart Interactive Services

  Nancy V. Wünderlich;Florian von Wangenheim;Mary Jo Bitner

  413
  Citations

• Postswitching Negative Word of Mouth

  Florian v. Wangenheim

  397
  Citations

• Artificial Intelligence and Marketing: Pitfalls and Opportunities

  Arnaud De Bruyn;Vijay Viswanathan;Yean Shan Beh;Yean Shan Beh;Jürgen Kai Uwe Brock

  395
  Citations

• Targeted Online Advertising: Using Reciprocity Appeals to Increase Acceptance Among Users of Free Web Services

  Jan H. Schumann;Florian von Wangenheim;Nicole Groene

  374
  Citations

• Instant Customer Base Analysis: Managerial Heuristics Often “Get it Right”:

  Markus Wübben;Florian v . Wangenheim

  304
  Citations

• The value of self-service: long-term effects of technology-based self-service usage on customer retention

  Anne Scherer;Nancy V. Wünderlich;Florian Von Wangenheim

  296
  Citations

• Satisfaction, loyalty and word of mouth within the customer base of a utility provider: differences between stayers, switchers and referral switchers

  Florian Wangenheim;Tomás Bayón

  251
  Citations

• Does the employee-customer satisfaction link hold for all employee groups?

  Florian v. Wangenheim;Heiner Evanschitzky;Maren Wunderlich

  237
  Citations

• Consumer ethnocentrism in the German market

  Heiner Evanschitzky;Florian v. Wangenheim;David M. Woisetschläger;Markus Blut;Markus Blut

  237
  Citations

• Mapping the customer journey: Lessons learned from graph-based online attribution modeling

  Eva Anderl;Ingo Becker;Florian von Wangenheim;Jan Hendrik Schumann

  229
  Citations

• Technology mediation in service delivery: A new typology and an agenda for managers and academics

  Jan H. Schumann;Nancy V. Wünderlich;Florian Wangenheim

  190
  Citations

• Behavioral Consequences of Overbooking Service Capacity

  Florian v. Wangenheim;Tomás Bayón

  188
  Citations

• Service & solution innovation: Overview and research agenda☆

  Heiner Evanschitzky;Florian v. Wangenheim;David M. Woisetschläger

  187
  Citations

• A twenty-first century assessment of values across the global workforce

  David A. Ralston;Carolyn P. Egri;Emmanuelle Reynaud;Narasimhan Srinivasan

  182
  Citations

• Cross-Cultural Differences In The Effect Of Received Word-Of-Mouth Referral In Relational Service Exchange

  Jan H . Schumann;Florian v. Wangenheim;Anne Stringfellow;Zhilin Yang

  162
  Citations

• The Reinforcing Effects of Loyalty Program Partnerships and Core Service Usage: A Longitudinal Analysis

  Katherine N. Lemon;Florian v. Wangenheim

  160
  Citations

• Drivers of Trust in Relational Service Exchange: Understanding the Importance of Cross-Cultural Differences

  Jan H. Schumann;Florian von Wangenheim;Anne Stringfellow;Zhilin Yang

  157
  Citations