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Sylvia M. Chan-Olmsted

Sylvia M. Chan-Olmsted

D-Index & Metrics

Business and Management

D-Index
34
Citations
5601
World Ranking
2330
National Ranking
917

Overview

Sylvia M. Chan-Olmsted is affiliated with the University of Florida in the United States and has a research focus predominantly within the social sciences. Their scholarly work spans several subfields including sociology and political science, communication, marketing, information systems and management, as well as organizational behavior and human resource management.

The scientist's research interest centers on topics such as digital marketing and social media, technology adoption and user behaviour, consumer behavior in brand consumption and identification, customer service quality and loyalty, the impact of technology on adolescents, misinformation and its impacts, and media studies and communication.

Notable recent papers authored by Chan-Olmsted include:

  • Understanding podcast users: Consumption motives and behaviors, 2020, New Media & Society
  • Misinformation on Instagram: The Impact of Trusted Endorsements on Message Credibility, 2020, Social Media + Society
  • Content marketing strategy of branded YouTube channels, 2020, Journal of Media Business Studies
  • The development of video streaming industry in Egypt: examining its market environment and business model, 2020, Journal of Media Business Studies
  • Examining the Use, Perception, and Motivation of Cord-Cutting: A Consumer Segment Approach, 2020, Journalism & Mass Communication Quarterly

Chan-Olmsted frequently publishes in venues such as Journal of Media Business Studies, Journalism & Mass Communication Quarterly, and The International Journal on Media Management. Other publication venues include the Journal of Brand Strategy and New Media & Society.

Frequent co-authors collaborating with Chan-Olmsted include:

  • Rang Wang
  • Huan Chen
  • Julia Kim
  • Byeng-Hee Chang
  • S. Heim

The breadth of research outputs reflects a comprehensive approach to understanding the intersections of media, communication, marketing, and technology adoption within social sciences. The focus on digital marketing and user behavior highlights Chan-Olmsted's engagement with current trends and challenges in media and communication environments. The study of misinformation and its impacts also situates their work within important contemporary discussions about digital information credibility.

Best Publications

  • Factors affecting YouTube influencer marketing credibility: a heuristic-systematic model

    Min Xiao;Rang Wang;Sylvia Chan-Olmsted

  • Competitive Strategy for Media Firms : Strategic and Brand Management in Changing Media Markets

    Sylvia M. Chan-Olmsted

  • Diversification Strategy of Global Media Conglomerates: Examining Its Patterns and Determinants

    Sylvia M. Chan-Olmsted;Byeng-Hee Chang

  • From On-Air to Online World: Examining the Content and Structures of Broadcast TV Stations' Web Sites

    Sylvia M. Chan-Olmsted;Jung Suk Park

  • Factors affecting e-book reader awareness, interest, and intention to use:

    Jaemin Jung;Sylvia Chan-Olmsted;Bellnine Park;Youngju Kim

  • Mobile News Adoption among Young Adults Examining the Roles of Perceptions, News Consumption, and Media Usage

    Sylvia Chan-Olmsted;Hyejoon Rim;Amy Zerba

  • Perceptions of Branding among Television Station Managers: An Exploratory Analysis

    Sylvia M. Chan-Olmsted;Yungwook Kim

  • Internet Business Models for Broadcasters: How Television Stations Perceive and Integrate the Internet

    Sylvia M. Chan-Olmsted;Louisa S. Ha

  • User Perceptions of Social Media: A Comparative Study of Perceived Characteristics and User Profiles by Social Media

    Sylvia M. Chan-Olmsted;Moonhee Cho;Sangwon Lee

  • A Review of Artificial Intelligence Adoptions in the Media Industry

    Sylvia M. Chan-Olmsted

  • Substitutability between Online Video Platforms and Television

    Jiyoung Cha;Sylvia M. Chan-Olmsted

  • Mergers, Acquisitions, and Convergence: The Strategic Alliances of Broadcasting, Cable Television, and Telephone Services

    Sylvia M. Chan-Olmsted

  • Understanding podcast users: Consumption motives and behaviors:

    Sylvia Chan-Olmsted;Rang Wang

  • Media Branding in a Changing World: Challenges and Opportunities 2.0

    Sylvia Chan-Olmsted

  • Competitive advantage of broadband Internet: a comparative study between South Korea and the United States

    Choongok Lee;Sylvia M. Chan-Olmsted

  • Cross-Media Use in Electronic Media: The Role of Cable Television Web Sites in Cable Television Network Branding and Viewership

    Louisa Ha;Sylvia M. Chan-Olmsted

  • Exploring the Antecedents and Effects of Brand Images for Television News: An Application of Brand Personality Construct in a Multichannel News Environment

    Sylvia M. Chan-Olmsted;Jiyoung Cha

  • Issues in Strategic Management

    Sylvia M. Chan-Olmsted

  • The PBS Brand Versus Cable Brands: Assessing the Brand Image of Public Television in a Multichannel Environment

    Sylvia M. Chan-Olmsted;Yungwook Kim

  • Theorizing the Strategic Architecture of a Broadband Television Industry

    Sylvia M. Chan-Olmsted;Jae-Won Kang

  • Audience knowledge, perceptions and factors affecting the adoption intent of terrestrial digital television:

    Sylvia M. Chan-Olmsted;Byeng-Hee Chang

  • Rivalry through alliances

    Sylvia Chan-Olmsted;Mark Jamison

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