Marla B. Royne

Marla B. Royne publication distribution in Business and Management in 2026

The chart shows the distribution of publications by all Research.com ranked scientists in the field of Business and Management in 2026. The highlighted bar marks where Marla B. Royne sits on this spectrum.

Marla B. Royne D-index placement in Business and Management in 2026

The chart shows the D-index (discipline H-index) distribution of Business and Management scientists ranked by Research.com in 2026. The highlighted bar marks where Marla B. Royne sits on this spectrum.

Best Publications

• Green issues: Dimensions of environmental concern

  Unknown

  486
  Citations

• The Public Health Implications of Consumers' Environmental Concern and Their Willingness to Pay for an Eco-Friendly Product

  Marla B. Royne;Marian Levy;Jennifer Martinez

  283
  Citations

• An international analysis of emotional and rational appeals in services vs goods advertising

  Unknown

  273
  Citations

• Retail Services Advertising: The Effects of Appeal, Medium, and Service

  Unknown

  246
  Citations

• A Contingency Approach: The Effects of Spokesperson Type and Service Type on Service Advertising Perceptions

  Unknown

  244
  Citations

• An expanded model of logistics service quality: Incorporating logistics information technology

  Carol C. Bienstock;Marla B. Royne;Dan Sherrell;Thomas F. Stafford

  236
  Citations

• Demographic discriminators of service quality in the banking industry

  Unknown

  220
  Citations

• Cross-cultural examination of online shopping behavior: A comparison of Norway, Germany, and the United States

  Rachel Smith;George Deitz;Marla B. Royne;John D. Hansen

  188
  Citations

• Tangibility in Services Advertising: An Investigation of Verbal versus Visual Cues

  Unknown

  182
  Citations

• Consumer acceptance of online auctions: An extension and revision of the TAM

  Barbara B. Stern;Marla B. Royne;Thomas F. Stafford;Carol C. Bienstock

  164
  Citations

• The Effectiveness of Benefit Type and Price Endings in Green Advertising

  Marla B. Royne;Jennifer Martinez;Jared Oakley;Alexa K. Fox

  119
  Citations

• The human lens: How anthropomorphic reasoning varies by product complexity and enhances personal value

  Phillip M. Hart;Shawn R. Jones;Marla B. Royne

  103
  Citations

• Determinants of service quality and satisfaction in the auto casualty claims process

  Unknown

  102
  Citations

• Recognizing Consumer Issues in DTC Pharmaceutical Advertising

  Marla B. Royne;Susan D. Myers

  93
  Citations

• Individual and social determinants of winning bids in online auctions

  Barbara B. Stern;Marla Royne Stafford

  90
  Citations

• Understanding Consumer Response to Sponsorship Information: A Resource‐Matching Approach

  Unknown

  87
  Citations

• Age-related cues in retail services advertising: Their effects on younger consumers

  Unknown

  84
  Citations

• Technology acceptance and satisfaction with logistics services

  Carol C. Bienstock;Marla B. Royne

  83
  Citations

• Opportunities for Involvement Research: A Scale-Development Approach

  Unknown

  82
  Citations

• Pride, Guilt, and Self-Regulation in Cause-Related Marketing Advertisements

  Unknown

  78
  Citations