Marla B. Royne

Best Publications

• Green issues: Dimensions of environmental concern

  Unknown

  486
  Citations

• The Public Health Implications of Consumers' Environmental Concern and Their Willingness to Pay for an Eco-Friendly Product

  Marla B. Royne;Marian Levy;Jennifer Martinez

  283
  Citations

• An international analysis of emotional and rational appeals in services vs goods advertising

  Unknown

  273
  Citations

• Retail Services Advertising: The Effects of Appeal, Medium, and Service

  Unknown

  246
  Citations

• A Contingency Approach: The Effects of Spokesperson Type and Service Type on Service Advertising Perceptions

  Unknown

  244
  Citations

• An expanded model of logistics service quality: Incorporating logistics information technology

  Carol C. Bienstock;Marla B. Royne;Dan Sherrell;Thomas F. Stafford

  236
  Citations

• Demographic discriminators of service quality in the banking industry

  Unknown

  220
  Citations

• Cross-cultural examination of online shopping behavior: A comparison of Norway, Germany, and the United States

  Rachel Smith;George Deitz;Marla B. Royne;John D. Hansen

  188
  Citations

• Tangibility in Services Advertising: An Investigation of Verbal versus Visual Cues

  Unknown

  182
  Citations

• Consumer acceptance of online auctions: An extension and revision of the TAM

  Barbara B. Stern;Marla B. Royne;Thomas F. Stafford;Carol C. Bienstock

  164
  Citations

• The Effectiveness of Benefit Type and Price Endings in Green Advertising

  Marla B. Royne;Jennifer Martinez;Jared Oakley;Alexa K. Fox

  119
  Citations

• The human lens: How anthropomorphic reasoning varies by product complexity and enhances personal value

  Phillip M. Hart;Shawn R. Jones;Marla B. Royne

  103
  Citations

• Determinants of service quality and satisfaction in the auto casualty claims process

  Unknown

  102
  Citations

• Recognizing Consumer Issues in DTC Pharmaceutical Advertising

  Marla B. Royne;Susan D. Myers

  93
  Citations

• Individual and social determinants of winning bids in online auctions

  Barbara B. Stern;Marla Royne Stafford

  90
  Citations

• Understanding Consumer Response to Sponsorship Information: A Resource‐Matching Approach

  Unknown

  87
  Citations

• Age-related cues in retail services advertising: Their effects on younger consumers

  Unknown

  84
  Citations

• Technology acceptance and satisfaction with logistics services

  Carol C. Bienstock;Marla B. Royne

  83
  Citations

• Opportunities for Involvement Research: A Scale-Development Approach

  Unknown

  82
  Citations

• Pride, Guilt, and Self-Regulation in Cause-Related Marketing Advertisements

  Unknown

  78
  Citations