World's Best Scientists 2026 revealed!

D-Index & Metrics

Business and Management

D-Index
41
Citations
5578
World Ranking
1610
National Ranking
672

Best Publications

  • Green issues: Dimensions of environmental concern

    Unknown

  • The Public Health Implications of Consumers' Environmental Concern and Their Willingness to Pay for an Eco-Friendly Product

    Marla B. Royne;Marian Levy;Jennifer Martinez

  • An international analysis of emotional and rational appeals in services vs goods advertising

    Unknown

  • Retail Services Advertising: The Effects of Appeal, Medium, and Service

    Unknown

  • A Contingency Approach: The Effects of Spokesperson Type and Service Type on Service Advertising Perceptions

    Unknown

  • An expanded model of logistics service quality: Incorporating logistics information technology

    Carol C. Bienstock;Marla B. Royne;Dan Sherrell;Thomas F. Stafford

  • Demographic discriminators of service quality in the banking industry

    Unknown

  • Cross-cultural examination of online shopping behavior: A comparison of Norway, Germany, and the United States

    Rachel Smith;George Deitz;Marla B. Royne;John D. Hansen

  • Tangibility in Services Advertising: An Investigation of Verbal versus Visual Cues

    Unknown

  • Consumer acceptance of online auctions: An extension and revision of the TAM

    Barbara B. Stern;Marla B. Royne;Thomas F. Stafford;Carol C. Bienstock

  • The Effectiveness of Benefit Type and Price Endings in Green Advertising

    Marla B. Royne;Jennifer Martinez;Jared Oakley;Alexa K. Fox

  • The human lens: How anthropomorphic reasoning varies by product complexity and enhances personal value

    Phillip M. Hart;Shawn R. Jones;Marla B. Royne

  • Determinants of service quality and satisfaction in the auto casualty claims process

    Unknown

  • Recognizing Consumer Issues in DTC Pharmaceutical Advertising

    Marla B. Royne;Susan D. Myers

  • Individual and social determinants of winning bids in online auctions

    Barbara B. Stern;Marla Royne Stafford

  • Understanding Consumer Response to Sponsorship Information: A Resource‐Matching Approach

    Unknown

  • Age-related cues in retail services advertising: Their effects on younger consumers

    Unknown

  • Technology acceptance and satisfaction with logistics services

    Carol C. Bienstock;Marla B. Royne

  • Opportunities for Involvement Research: A Scale-Development Approach

    Unknown

  • Pride, Guilt, and Self-Regulation in Cause-Related Marketing Advertisements

    Unknown

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