International Journal of Advertising

Top Research Topics at International Journal of Advertising?

International Journal of Advertising investigates areas of study like Advertising, Marketing, Social psychology, Public relations and Advertising research. Some problems in Advertising that were presented in the journal overlapped with concepts under Context (language use), Persuasion, Perception, Advertising account executive and Native advertising. Marketing and Agency (sociology) are closely related fields of research discussed in it.

• Advertising (94.74%)
• Marketing (33.03%)
• Social psychology (12.88%)

What are the most cited papers published in the journal?

• Determinants of consumer engagement in electronic word-of-mouth in social networking sites (1177 citations)
• Introducing COBRAs: exploring motivations for brand-related social media use (644 citations)
• Brands as symbolic resources for the construction of identity (617 citations)

Research areas of the most cited articles at International Journal of Advertising:

The most cited publications investigate studies in Advertising, Marketing, Social psychology, Public relations and Advertising research. The journal articles address concerns in Advertising which are intertwined with other disciplines, such as Context (language use), Perception and Social media. The journal articles hold forums on Marketing that merge themes from other disciplines such as Standardization and Function (engineering).

What topics the last edition of the journal is best known for?

• Law
• Advertising
• World War II

The previous edition focused in particular on these issues:

The concepts of Advertising, Social media, Influencer marketing, Corporate social responsibility and Persuasion are tackled in the journal. The majority of Advertising studies in it are focused on the subject of Advertising research. Social media research presented in International Journal of Advertising encompasses a variety of subjects, including Self-disclosure and Public relations.

International Journal of Advertising emphasizes research on Social psychology, which includes concerns such as Valence (psychology).

The most cited articles from the last journal are:

• The commercialization of social media stars: a literature review and conceptual framework on the strategic use of social media influencers (21 citations)
• The effect of influencer–product fit on advertising recognition and the role of an enhanced disclosure in increasing sponsorship transparency (10 citations)
• The cause effect: the impact of corporate social responsibility advertising on cause consumer engagement behavior after brand affiliation ceases (7 citations)

Papers citation over time

A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.

The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.

Top authors and change over time

The top authors publishing in International Journal of Advertising (based on the number of publications) are:

• Charles Taylor (53 papers) published 3 papers at the last edition, 1 less than at the previous edition,
• Stephanie O'Donohoe (35 papers) absent at the last edition,
• Martin Eisend (18 papers) published 2 papers at the last edition the same number as at the previous edition,
• Patrick De Pelsmacker (13 papers) published 1 paper at the last edition,
• Edith G. Smit (13 papers) absent at the last edition.

The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.

Top affiliations and change over time

Only papers with recognized affiliations are considered

The top affiliations publishing in International Journal of Advertising (based on the number of publications) are:

• Villanova University (53 papers) published 3 papers at the last edition, 1 less than at the previous edition,
• University of Amsterdam (34 papers) published 3 papers at the last edition, 2 more than at the previous edition,
• University of Georgia (30 papers) published 4 papers at the last edition the same number as at the previous edition,
• University of Edinburgh (25 papers) absent at the last edition,
• University of Texas at Austin (25 papers) published 4 papers at the last edition.

The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.

Publication chance based on affiliation

The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.

The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.

During the most recent 2021 edition, 4.82% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 27.85% were posted by at least one author from the top 10 institutions publishing in the journal. Another 6.33% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 17.72% of all publications and 48.10% were from other institutions.

Returning Authors Index

A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.

The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.

Returning Institution Index

The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.

The experience to innovation index

Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).

The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:

• Novice - P < 5 or C < 25 (the number of publications less than 5 or the number of citations less than 25),
• Competent - P < 10 or C < 100 (the number of publications less than 10 or the number of citations less than 100),
• Experienced - P < 25 or C < 625 (the number of publications less than 25 or the number of citations less than 625),
• Master - P < 50 or C < 2500 (the number of publications less than 50 or the number of citations less than 2500),
• Star - P ≥ 50 and C ≥ 2500 (both the number of publications greater than 50 and the number of citations greater than 2500).

The chart below illustrates experience levels of first authors in cases of publications with multiple authors.

Careers Related to Advertising and Marketing

A degree in Advertising or Marketing opens up numerous exciting career paths. One such path is urban planning. Urban planners research, design, and develop programs; they apply their knowledge to create or improve communities, accommodate population growth, and revitalize physical facilities in towns, cities, counties, and metropolitan areas. Their role involves coordinating activities with architects, engineers, and other planning professionals. While this might seem tangential to a degree in advertising or marketing, urban planners often use their skills in these areas to engage local communities, understand their needs, and develop effective communication strategies. For those curious about how much urban planners in Tennessee make and interested in understanding more about Advertising as a career path, visit how much do urban planners make in tennessee Keeping an eye on related careers might provide interesting insights to consider when carrying research in areas such as Advertising, Marketing, Social Psychology, Public Relations and Advertising Research. These interdisciplinary connections often lead to more comprehensive and impactful research topics.