0022-2437
Published by: American Marketing Association
| Discipline name | Position | Best Scientists | Publications | D-Index |
|---|---|---|---|---|
| Business and Management | 107 | 48 | 82 | 24 |
The journal aims to foster the development of research in Marketing, Advertising, Social psychology, Econometrics and Product (category theory). Marketing studies presented in Journal of Marketing Research focus on topics such as Marketing research, Consumer behaviour and Marketing management.
The most cited papers explore disciplines such as Marketing, Advertising, Social psychology, Product (category theory) and Consumer behaviour. The published papers tackle issues in Marketing, particularly in the topics of Brand management, Marketing research, Brand equity, Brand extension and Customer retention. The journal publications focus on Social psychology research which is adjacent to topics in Cognitive psychology.
The foci of the journal are Advertising, Marketing, Social psychology, Product (category theory) and Consumption (economics). The concepts on Advertising presented in Journal of Marketing Research can also apply to other research fields, including Content (Freudian dream analysis) and Mobile apps. While it focused on Social psychology, it was also able to explore topics like Word of mouth and Preference.
Studies on Preference discussed in it link to the field of Identity (social science). It explores issues in Product (category theory) which can be linked to other research areas like Competition (economics) and Microeconomics. The studies in Consumption (economics) featured incorporate elements of Affect (psychology), Loneliness and Public economics.
A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.
The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.
The top authors publishing in Journal of Marketing Research (based on the number of publications) are:
The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.
Only papers with recognized affiliations are considered
The top affiliations publishing in Journal of Marketing Research (based on the number of publications) are:
The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.
The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.
The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.
During the most recent 2021 edition, 91.25% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 14.29% were posted by at least one author from the top 10 institutions publishing in the journal. Another 14.29% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 42.86% of all publications and 28.57% were from other institutions.
A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.
The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.
The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.
Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).
The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:
The chart below illustrates experience levels of first authors in cases of publications with multiple authors.
While the Journal of Marketing Research provides valuable insights from the academic world, it is also crucial to highlight how these findings and theories apply to real-world scenarios, namely in business and marketing practices. For instance, a study on consumer behavior can greatly inform effective marketing strategies for companies. Several institutions, such as [good business schools in New Jersey](https://research.com/degrees/best-business-schools-in-new-jersey), use the findings published in this journal to shape their business and marketing curriculums. From student projects, case studies, and academic coursework, these business schools imbibe evidence-based research findings into their pedagogy, thereby bridging the gap between academic research and practical business applications. Furthermore, graduates from these institutions often apply knowledge garnered from such studies in their professional endeavors, be it designing a marketing campaign, optimizing consumer reach, or implementing brand management strategies. As such, these institutions and their students serve as a conduits, proliferating research findings into practical applications, thereby creating a virtuous cycle of knowledge exchange. Hence, the Journal of Marketing Research not only catalyzes academic discourse but also informs business practices, shaping the marketing landscape for the better.
Edlira Shehu;Dominik Papies;Scott A. Neslin
(2020)Tong Guo;S. Sriram;Puneet Manchanda
(2021)Peter J. Danaher;Tracey S. Danaher;Michael Stanley Smith;Ruben Loaiza-Maya
(2020)Rajdeep Grewal;Sachin Gupta;Rebecca Hamilton
(2021)Dennis Herhausen;Oliver Emrich;Dhruv Grewal;Petra Kipfelsberger
(2020)Reto Hofstetter;Darren W. Dahl;Suleiman Aryobsei;Andreas Herrmann
(2021)Mark Heitmann;Jan R. Landwehr;Thomas F. Schreiner;Harald J. van Heerde
(2020)Sharon Ng;Ali Faraji-Rad;Rajeev Batra
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