Psychology and Marketing

Top Research Topics at Psychology & Marketing?

Psychology & Marketing explores disciplines such as Social psychology, Marketing, Advertising, Consumer behaviour and Context (language use). In addition to Social psychology research, it aims to explore topics under Cognitive psychology, Cognition and Perception. The featured Marketing works encompass concepts such as Quality (business), Service (business) and Customer satisfaction and examines them in conjunction with Perspective (graphical).

Brand awareness and Brand management are all subfields of Advertising research that were featured in the journal.

• Social psychology (41.23%)
• Marketing (30.48%)
• Advertising (28.11%)

What are the most cited papers published in the journal?

• E-satisfaction and e-loyalty: A contingency framework (1492 citations)
• Customer perceived value, satisfaction, and loyalty: The role of switching costs (1376 citations)
• The impact of customer satisfaction and relationship quality on customer retention: A critical reassessment and model development (1069 citations)

Research areas of the most cited articles at Psychology & Marketing:

The most cited publications facilitate discussions on Social psychology, Marketing, Advertising, Consumer behaviour and Context (language use). The journal articles address concerns in Social psychology which are intertwined with other disciplines, such as Construct (philosophy), Cognition and Scale (social sciences). The journal articles about Customer satisfaction, Customer retention and Service (business) are all disciplines of Marketing that connect with topics in Perspective (graphical).

What topics the last edition of the journal is best known for?

• Social psychology
• Marketing
• Cognition

The previous edition focused in particular on these issues:

The main research concerns discussed in Psychology & Marketing are Social psychology, Advertising, Social media, Perspective (graphical) and Internet privacy. While work presented in the journal provided substantial information on Social psychology, it also covered topics in Loyalty and Perception. The majority of Advertising studies presented zero in on Brand loyalty.

Consumer privacy is a focus of the presented Internet privacy works and it dives deep in Consumer privacy.

The most cited articles from the last journal are:

• Role of cognitive absorption in building user trust and experience (18 citations)
• It might be ethical, but I won't buy it: Perceived contamination of, and disgust towards, clothing made from recycled plastic bottles (15 citations)
• From “touch” to a “multisensory” experience: The impact of technology interface and product type on consumer responses (12 citations)

Papers citation over time

A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.

The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.

Top authors and change over time

The top authors publishing in Psychology & Marketing (based on the number of publications) are:

• Arch G. Woodside (21 papers) absent at the last edition,
• Richard P. Bagozzi (19 papers) published 1 paper at the last edition,
• Youjae Yi (17 papers) absent at the last edition,
• Ronald Jay Cohen (16 papers) absent at the last edition,
• Andreas Herrmann (12 papers) absent at the last edition.

The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.

Top affiliations and change over time

Only papers with recognized affiliations are considered

The top affiliations publishing in Psychology & Marketing (based on the number of publications) are:

• University of Texas at Austin (41 papers) published 4 papers at the last edition the same number as at the previous edition,
• University of Michigan (38 papers) published 1 paper at the last edition,
• College of Business Administration (28 papers) published 3 papers at the last edition the same number as at the previous edition,
• Boston College (27 papers) published 1 paper at the last edition, 1 less than at the previous edition,
• Auburn University (26 papers) published 1 paper at the last edition the same number as at the previous edition.

The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.

Publication chance based on affiliation

The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.

The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.

During the most recent 2021 edition, 2.75% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 7.91% were posted by at least one author from the top 10 institutions publishing in the journal. Another 12.99% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 9.60% of all publications and 69.49% were from other institutions.

Returning Authors Index

A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.

The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.

Returning Institution Index

The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.

The experience to innovation index

Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).

The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:

• Novice - P < 5 or C < 25 (the number of publications less than 5 or the number of citations less than 25),
• Competent - P < 10 or C < 100 (the number of publications less than 10 or the number of citations less than 100),
• Experienced - P < 25 or C < 625 (the number of publications less than 25 or the number of citations less than 625),
• Master - P < 50 or C < 2500 (the number of publications less than 50 or the number of citations less than 2500),
• Star - P ≥ 50 and C ≥ 2500 (both the number of publications greater than 50 and the number of citations greater than 2500).

The chart below illustrates experience levels of first authors in cases of publications with multiple authors.

The Impact of Research Topics on Related Fields

While the journal extensively covers interdisciplinary interactions among the mentioned subjects within Psychology and Marketing, it is equally important to realize how this extensive research influences a wide range of related fields. A notable mention in this context would be the field of Urban Planning. Studies on consumer behavior and social psychology have been instrumental in shaping modern urban planning strategies. The interplay of these disciplines affects the choices of urban planner and their success depends on understanding the psychological responses of the consumers living in that urban space. One attractive aspect of urban planning in Wisconsin, for instance, is the understanding and leveraging consumer behavior for developing sustainable cities and sustainable business models. This integration of scientific marketing research into the planning process directly impacts the remuneration in this field - a deeper comprehension resulting in a higher potential urban planner salary in Wisconsin. Understanding the innate details of urban planner’s roles and responsibilities, as well as the potential earnings, can create a compelling cause for students aspiring for a career in urban planning. As we continue our exploration of Psychology and Marketing research, we should bear in mind the ripple effect this knowledge has on related fields such as urban planning, thereby increasing its relevance in a broader spectrum.