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Journal of Fashion Marketing and Management
H-index 10

Journal of Fashion Marketing and Management

1361-2026

Published by: Emerald Publishing

https://www.emerald.com/insight/publication/issn/1361-2026

Ranking & Metrics

Discipline name Position Best Scientists Publications D-Index
Business and Management 360 10 17 9

Additional Metrics

Number of Best Scientists*: 14
Documents by Best Scientists*: 20
Top 100 Ranked Scientists*: 0
SCIMAGO H-index: 72
SCIMAGO SJR: 1.054
Impact Factor: 3.3

Overview

Top Research Topics at Journal of Fashion Marketing and Management?

Journal of Fashion Marketing and Management mostly deals with topics like Marketing, Advertising, Consumer behaviour, Social psychology and Perception. It features works in Marketing, more specifically Quality (business), and explores their relation to disciplines like Context (language use). Some problems in Advertising that were presented in the journal overlapped with concepts under Structural equation modeling, Purchasing and The Internet.

The work on Brand management addressed in the journal expands to the thematically related Brand equity.

  • Marketing (54.00%)
  • Advertising (40.50%)
  • Consumer behaviour (17.85%)

What are the most cited papers published in the journal?

  • Ethical fashion: myth or future trend? (273 citations)
  • Fast fashioning the supply chain: shaping the research agenda (270 citations)
  • A structural model of fashion‐oriented impulse buying behavior (245 citations)

Research areas of the most cited articles at Journal of Fashion Marketing and Management:

The journal papers tackle a plethora of topics, such as Marketing, Advertising, Consumer behaviour, Social psychology and Purchasing. The Marketing study tackled in the journal papers is a key component of adjacent topics in the area of Value (ethics). The journal publications focus on Advertising but the discussions also offer insight into other areas such as Structural equation modeling, The Internet and Perception.

What topics the last edition of the journal is best known for?

  • Marketing
  • Social psychology
  • Statistics

The previous edition focused in particular on these issues:

The journal is organized to address concerns in the fields of Advertising, Marketing, Social media, Context (language use) and Social psychology. While it focused on Advertising, it was also able to explore topics like Perception, Electronic word of mouth, Social connectedness, Value (ethics) and Ethnocentrism. The presented research on Social connectedness deals specifically with Aesthetic experience but it also addresses topics in Test (assessment) and Consumer behaviour.

The work tackled in the journal goes beyond the discipline of Marketing as it also encompasses Corporate sustainability. The research on Social media presented in Journal of Fashion Marketing and Management often intersects with areas of study such as

  • Structural equation modeling and related Word of mouth, Sample (statistics), Customer engagement, Brand engagement and Affection,
  • Guanxi and Brand management most often made with reference to Influencer marketing.. It explores research in Brand awareness and overlapping concepts in Quality (business) to expand the discourse in Purchasing.

The most cited articles from the last journal are:

  • Personality traits and social media as drivers of word-of-mouth towards sustainable fashion (7 citations)
  • Examining the moderating role of perceived risk and web atmospherics in online luxury purchase intention (5 citations)
  • Managerial and Industry 4.0 solutions for fashion supply chains (5 citations)

Papers citation over time

A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.

The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.

The top authors publishing in Journal of Fashion Marketing and Management (based on the number of publications) are:

  • Richard M. Jones (24 papers) absent at the last edition,
  • Byoungho Jin (13 papers) published 2 papers at the last edition the same number as at the previous edition,
  • Kim K. P. Johnson (13 papers) absent at the last edition,
  • Jung Ha-Brookshire (10 papers) published 2 papers at the last edition, 1 less than at the previous edition,
  • Christopher M. Moore (9 papers) absent at the last edition.

The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.

Only papers with recognized affiliations are considered

The top affiliations publishing in Journal of Fashion Marketing and Management (based on the number of publications) are:

  • Manchester Metropolitan University (47 papers) absent at the last edition,
  • Hong Kong Polytechnic University (35 papers) absent at the last edition,
  • Iowa State University (22 papers) absent at the last edition,
  • University of North Carolina at Greensboro (22 papers) absent at the last edition,
  • University of Minnesota (16 papers) published 1 paper at the last edition.

The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.

Publication chance based on affiliation

The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.

The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.

During the most recent 2021 edition, 84.38% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 20.00% were posted by at least one author from the top 10 institutions publishing in the journal. Another 0.00% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 10.00% of all publications and 70.00% were from other institutions.

Returning Authors Index

A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.

The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.

Returning Institution Index

The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.

The experience to innovation index

Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).

The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:

  • Novice - P < 5 or C < 25 (the number of publications less than 5 or the number of citations less than 25),
  • Competent - P < 10 or C < 100 (the number of publications less than 10 or the number of citations less than 100),
  • Experienced - P < 25 or C < 625 (the number of publications less than 25 or the number of citations less than 625),
  • Master - P < 50 or C < 2500 (the number of publications less than 50 or the number of citations less than 2500),
  • Star - P ≥ 50 and C ≥ 2500 (both the number of publications greater than 50 and the number of citations greater than 2500).

The chart below illustrates experience levels of first authors in cases of publications with multiple authors.

Career Prospects in the Field of Fashion Marketing and Management

For those who are deeply fascinated by the world of fashion and marketing, a career in Fashion Marketing and Management might be the perfect choice. This sector offers an assortment of roles to select from, covering various aspects of marketing, management, and fashion. From brand management to consumer behavior analysis, every role in this field promises an exciting and fulfilling career. A degree in this field can open up opportunities not just in fashion companies but also in advertising firms and retail companies that deal with a range of consumer products. One of the roles that has witnessed significant growth in recent years is that of an urban planner. Urban planners with a background in fashion marketing and management are looked upon to create city spaces and environments that enhance aesthetics and reinforce brand image. The average urban planner salary in Idaho, for instance, is competitive with other states, given the rising demand in this field. For more information on universities that offer programs in this space, you can check [this](https://research.com/degrees/best-business-schools-in-idaho) out. Ultimately, the field of Fashion Marketing and Management offers a plethora of opportunities for those with the talent and will to shape the world of fashion. With the right education and skills, you could shape the sartorial world and leave your lasting mark on it.

Top Publications

  • Drivers and outcomes of brand engagement in self-concept for luxury fashion brands

    Munyaradzi W. Nyadzayo;Lester W. Johnson;Monica Rossi

    (2020)
    46 Citations
  • Traceability and transparency for sustainable fashion-apparel supply chains

    Sofia Garcia-Torres;Marta Rey-Garcia;Josune Sáenz;Stefan Seuring

    (2021)
    36 Citations
  • Millennials’ purchasing behavior toward fashion clothing brands: influence of brand awareness and brand schematicity

    Muhammad Sabbir Rahman;Afnan Hossain;Mohammad Tayeenul Hoque;Rifayat Islam Rushan

    (2021)
    33 Citations
  • Addressing the contamination issue in collaborative consumption of fashion: does ownership type of shared goods matter?

    Naeun Lauren Kim;Byoungho Ellie Jin

    (2020)
    25 Citations
  • Examining the influence of user-generated content on the fashion consumer online experience

    Delia Vazquez;Jenny Cheung;Bang Nguyen;Charles Dennis

    (2021)
    21 Citations
  • How legitimate are the environmental sustainability claims of luxury conglomerates

    Victoria Wells;Navdeep Athwal;Esterina Nervino;Marylyn Carrigan

    (2021)
    13 Citations
  • Examining the influences of perceived exclusivity and perceived rarity on consumers' perception of luxury

    Xujia Wang;Billy Sung;Ian Phau

    (2021)
    13 Citations
  • Influence of celebrities and online communities on Indian consumers' green clothing involvement and purchase behavior

    Arpita Khare;Amrut Sadachar;Swagata Chakraborty

    (2021)
    12 Citations
  • Predictors of consumers' behaviour to recycle end-of-life garments in Australia

    (2023)
    11 Citations
  • Brand and retailer co-branding: Examining factors to favourably change consumers' brand evaluations

    Michelle Childs;Byoungho Ellie Jin

    (2020)
    7 Citations

Related Online Degrees & Career Pathways

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