| Discipline name | Position | Best Scientists | Publications | D-Index |
|---|---|---|---|---|
| Business and Management | 297 | 9 | 18 | 11 |
Journal of Promotion Management mainly tackles studies in Advertising, Marketing, Social psychology, Public relations and Promotion (rank). It addresses concerns in Advertising which are intertwined with other disciplines, such as Social media and Perception. The study on Marketing presented is investigated in conjunction with research in The Internet.
In particular, the Public relations works presented emphasize discussions on Corporate social responsibility. The journal links adjacent topics like Brand awareness with Brand management.
The most cited articles mostly deal with topics like Advertising, Marketing, Social psychology, Public relations and Product placement. The journal articles deal with Advertising in conjunction with Entertainment and similar fields in Recall. The most cited publications focus on Marketing research which is adjacent to topics in Promotion (rank).
The journal mainly deals with areas of study such as Advertising, Social media, Public relations, Marketing and Brand equity. Many of the research works in Advertising, specifically Brand loyalty, closely connected to disciplines like Content (Freudian dream analysis). Research in Promotion (rank) and the interrelating topic of Information processing, Consumer engagement and The Internet were among the subjects of interest in the Social media studies discussed in it.
The concepts on Public relations presented in the journal can also apply to other research fields, including Information Dissemination, Dialogic communication and Information sharing. Educational quality research are fields of study within Marketing but they also intertwine with concepts in Exploratory research. In addition to Brand equity research, Journal of Promotion Management aims to explore topics under Brand awareness, Mediation, Brand engagement and Interactivity.
A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.
The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.
The top authors publishing in Journal of Promotion Management (based on the number of publications) are:
The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.
Only papers with recognized affiliations are considered
The top affiliations publishing in Journal of Promotion Management (based on the number of publications) are:
The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.
The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.
The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.
During the most recent 2021 edition, 12.90% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 14.81% were posted by at least one author from the top 10 institutions publishing in the journal. Another 1.85% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 5.56% of all publications and 77.78% were from other institutions.
A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.
The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.
The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.
Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).
The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:
The chart below illustrates experience levels of first authors in cases of publications with multiple authors.
While the Journal of Promotion Management primarily centers on studies concerning advertising, marketing, social psychology, public relations, and promotion, its findings and theories can be applicable in a wider spectrum. Fields that interest in urban planning, for instance, can gain valuable insights from these research topics. Urban planning professionals can leverage marketing strategies to promote smart city initiatives, use social psychology principles to understand human behavior in cityscape, and utilize public relations concepts to foster conversations between city planners and community members.
Considering this applicability, understanding earning prospects within these overlapping fields might be of interest to the journal's readers. For example, it's notable to assess how much do urban planners make in Connecticut and how their scope of work involves elements of promotion management. This contextual understanding of the application of promotion management in diverse disciplines can serve to enrich and broaden the perspective of the journal's readership.
Farbod Fakhreddin;Pantea Foroudi
(2021)Carolina Nicolas;Leslier Valenzuela-Fernández;José M. Merigó
(2020)Filipa Rosado Pinto;Sandra Loureiro;Ricardo Godinho Bilro
(2020)João Guerreiro;Sandra Maria Correia Loureiro;Jaime Romero;Omar Itani
(2021)Yujie (Jack) Wei;Faye S. McIntyre;Detmar Straub
(2020)Mariana Berga Rodrigues;Sandra Maria Correia Loureiro
(2021)Sandra Maria Correia Loureiro;Ricardo Godinho Bilro
(2021)Exploring online degrees related to Business and Management opens doors to diverse career pathways. Many students consider affordable options that balance cost with career potential. For instance, understanding how much do historians make can provide insight into niche roles involving research and analysis, which complement strategic business skills.
Similarly, if you are interested in information management, checking how much does it cost to become a librarian is useful when evaluating investment in an online library science degree. This path emphasizes organizational and leadership skills valuable to business management.
For those targeting leadership roles, affordable yet reputable programs are key. The list of cheapest mba programs online can guide prospective students in finding quality Master of Business Administration degrees that fit their budget without compromising career growth.
Experienced professionals looking to enhance their credentials might explore advanced options like an executive online mba. These programs are designed for working managers seeking to accelerate their career trajectory through flexible, affordable education.
