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Marketing Education Review
H-index 4

Marketing Education Review

1052-8008

Published by: Taylor & Francis

https://www.tandfonline.com/toc/mmer20/current

Ranking & Metrics

Discipline name Position Best Scientists Publications D-Index
Business and Management 676 5 7 3

Additional Metrics

Number of Best Scientists*: 7
Documents by Best Scientists*: 9
Top 100 Ranked Scientists*: 0
SCIMAGO H-index: 17
SCIMAGO SJR: 0.46
Impact Factor: N/A

Overview

Top Research Topics at Marketing Education Review?

Marketing, Public relations, Pedagogy, Knowledge management and Marketing education are the subjects of interest in the journal. The Marketing works featured in it incorporate elements from Experiential learning and Curriculum. Class (computer programming) and Active learning are some topics wherein Experiential learning research discussed in it have an impact.

The majority of Pedagogy studies presented zero in on Teaching method. It dives deep in exploring the relationship between the study of Knowledge management and Process (engineering). The research on Marketing research featured in the journal combines topics in other fields like Digital marketing and Marketing mix.

The journal links adjacent topics like Marketing management with Marketing strategy.

  • Marketing (48.07%)
  • Public relations (21.38%)
  • Pedagogy (14.49%)

What are the most cited papers published in the journal?

  • Marketing Models in Education: Students as Customers, Products, or Partners (134 citations)
  • Continuous Improvement through Teaching Innovations: a Requirement for Today's Learners (90 citations)
  • Learning by Doing: Using Experiential Projects in the Undergraduate Marketing Strategy Course (88 citations)

Research areas of the most cited articles at Marketing Education Review:

The published papers focus on Marketing, Public relations, Pedagogy, Knowledge management and Experiential learning. Most of the works presented in the published papers deal with Marketing but they intersect with the subject of Class (computer programming). Concepts in Curriculum, as well as related topics in Skills management, are covered in the Public relations research presented in the published articles.

What topics the last edition of the journal is best known for?

  • Law
  • Marketing
  • Management

The previous edition focused in particular on these issues:

The main points discussed in Marketing Education Review deals with Marketing education, Marketing, Mathematics education, Experiential learning and 2019-20 coronavirus outbreak. Marketing Education Review features research on Marketing education in an attempt to reinforce studies in the field of Public relations. Interdisciplinary research on topics like Public relations and Perspective (graphical) are the foci of it.

The journal explores topics in Marketing which can be helpful for research in disciplines like Industrial Evolution, Core (game theory), Interdisciplinary learning, Face (sociological concept) and Empowerment. Active learning studies in the realm of Mathematics education interact with fields like Measure (physics). Experiential learning research featured in the journal incorporates concerns from various other topics such as Competition (economics), Student engagement, Coaching, Interactivity and Sales management.

The most cited articles from the last journal are:

  • DISTANCE BE DAMNED: THE IMPORTANCE OF SOCIAL PRESENCE IN A PANDEMIC CONSTRAINED ENVIRONMENT (1 citations)
  • A SNAPSHOT OF THE MARKETING CAPSTONE COURSE AT U.S.-BASED AACSB SCHOOLS (1 citations)
  • UNPLUGGED: DIGITAL DETOX ENHANCES STUDENT LEARNING (1 citations)

Papers citation over time

A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.

The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.

The top authors publishing in Marketing Education Review (based on the number of publications) are:

  • Alvin C. Burns (18 papers) absent at the last edition,
  • Chuck Tomkovick (9 papers) absent at the last edition,
  • Scott R. Swanson (9 papers) published 1 paper at the last edition,
  • Debra A. Laverie (8 papers) published 1 paper at the last edition, 2 less than at the previous edition,
  • K. Douglas Hoffman (8 papers) absent at the last edition.

The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.

Only papers with recognized affiliations are considered

The top affiliations publishing in Marketing Education Review (based on the number of publications) are:

  • College of Business Administration (14 papers) absent at the last edition,
  • James Madison University (12 papers) absent at the last edition,
  • Ball State University (9 papers) published 1 paper at the last edition, 1 less than at the previous edition,
  • Texas Tech University (9 papers) published 1 paper at the last edition, 2 less than at the previous edition,
  • Colorado State University (8 papers) absent at the last edition.

The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.

Publication chance based on affiliation

The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.

The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.

During the most recent 2021 edition, 18.18% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 18.52% were posted by at least one author from the top 10 institutions publishing in the journal. Another 11.11% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 25.93% of all publications and 44.44% were from other institutions.

Returning Authors Index

A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.

The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.

Returning Institution Index

The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.

The experience to innovation index

Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).

The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:

  • Novice - P < 5 or C < 25 (the number of publications less than 5 or the number of citations less than 25),
  • Competent - P < 10 or C < 100 (the number of publications less than 10 or the number of citations less than 100),
  • Experienced - P < 25 or C < 625 (the number of publications less than 25 or the number of citations less than 625),
  • Master - P < 50 or C < 2500 (the number of publications less than 50 or the number of citations less than 2500),
  • Star - P ≥ 50 and C ≥ 2500 (both the number of publications greater than 50 and the number of citations greater than 2500).

The chart below illustrates experience levels of first authors in cases of publications with multiple authors.

Career Path Opportunities in Marketing Research

Alongside advancing your knowledge and research skills in the field, having a degree in marketing opens doors to a wide range of career opportunities. Researchers in marketing can apply their expertise in different professional domains such as public relations, sales, advertising, brand management, and market research analysis. By understanding and exploring these potential career paths, individuals can tailor their education and research to align with their professional goals.

Becoming a Public Relations Specialist, for instance, might appeal to someone with an interest in managing a company's image and dealing with the media. On the other hand, a Market Research Analyst role would be suitable for someone who enjoys studying market conditions to assess the potential of a product or service.

If the idea of creating advertising campaigns excites you, consider the role of an Advertising Manager. Additionally, those passionate about developing and maintaining a brand's image may find Brand Management an intriguing field. A Sales Manager position could be an ideal fit for individuals with a knack for planning, directing, and coordinating an organization’s sales operations.

For those individuals who are particularly interested in urban marketing solutions, a unique career path that might interest you would be becoming an urban planner. A comprehensive overview on how to pursue this career within West Virginia can be found in our article on best business schools in west virginia.

The field of marketing research is versatile and allows for a profound exploration of various sectors. Be it a small business or a multinational corporation; marketing professionals are constantly in demand, making this field worthwhile, dynamic, and exciting to study and work in.

Top Publications

  • Technology Challenges and Opportunities Facing Marketing Education.

    O. C. Ferrell;Linda Ferrell

    (2020)
    54 Citations
  • Self-Efficacy, Locus of Control and Engagement as Determinants of Grades in a Principles of Marketing Class

    Chris Hopkins;O. C. Ferrell;Linda Ferrell;Karen Hopkins

    (2020)
    16 Citations
  • INSIDE-OUT: USING THE MARKETING CLASSROOM TO MIRROR DIVERSITY AND INCLUSION OF THE MARKETPLACE

    (2022)
    5 Citations
  • DRIVERS OF MARKETING CAREER SUCCESS

    (2023)
    2 Citations
  • UNDERGRADUATE MARKETING STUDENT RETENTION: THE ROLE OF PERSONAL VALUES

    (2022)
    2 Citations
  • UNLOCKING STUDENT CREATIVITY WITH LEGO® SERIOUS PLAY: A CASE STUDY FROM THE GRADUATE MARKETING CLASSROOM

    (2024)
    1 Citations
  • “A How-To-Guide For Bringing Artificial Intelligence Into Life In Your Marketing Curriculum: A Blueprint For Student Learning And Success”

    (2024)
    0 Citations

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Best Scientists Contributing to This Journal