| Discipline name | Position | Best Scientists | Publications | D-Index |
|---|---|---|---|---|
| Business and Management | 534 | 8 | 11 | 5 |
The journal aims to foster the development of research in Advertising, Marketing, Perception, Social psychology and Brand management. The journal explores research in Advertising and the adjacent study of Social media. The research on Marketing discussed in the journal draws on the closely related field of Fashion industry.
Many of the studies tackled connect Marketing management with a similar field of study like Marketing research. The journal focused on Marketing research research but expanded to cover Digital marketing.
The main points discussed in the journal papers deal with Marketing, Advertising, Social media, Brand awareness and Brand management. The most cited publications tackle research work in Marketing as well as Context (language use). The works on Advertising tackled in the most cited publications bring together disciplines like Structural equation modeling, Perception and Identification (information).
The journal explores disciplines such as Advertising, Marketing, Fashion industry, Quality (business) and Social media. Nudge theory and Preference are some topics wherein Advertising research discussed in it have an impact. Journal of Global Fashion Marketing aims to facilitate interdisciplinary discussions involving Marketing as well as topics like Business management, Success factors, Mainstream, Customer value proposition and Panel survey.
Issues in Fashion industry were discussed, taking into consideration concepts from other disciplines like Financial performance and Economy. The Quality (business) works featured in the journal incorporate elements from Service experience and Channel integration. The Social media research presented in Journal of Global Fashion Marketing explores the relationship between Digital content and the closely related topic of Marketing communication, Hedonism and Feeling.
A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.
The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.
The top authors publishing in Journal of Global Fashion Marketing (based on the number of publications) are:
The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.
Only papers with recognized affiliations are considered
The top affiliations publishing in Journal of Global Fashion Marketing (based on the number of publications) are:
The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.
The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.
The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.
During the most recent 2021 edition, 3.70% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 26.92% were posted by at least one author from the top 10 institutions publishing in the journal. Another 11.54% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 19.23% of all publications and 42.31% were from other institutions.
A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.
The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.
The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.
Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).
The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:
The chart below illustrates experience levels of first authors in cases of publications with multiple authors.
The scope of research and discussion in the Journal of Global Fashion Marketing is vast and multidimensional, encompassing areas such as Advertising, Marketing, Social psychology, Brand management, and much more. This wide spectrum of topics and their implications demonstrate that the knowledge and insights derived from this journal can be substantially beneficial for professionals and students keen on understanding and traversing the dynamic world of global fashion marketing.
For instance, business students at the top 5 business schools in Louisiana exploring specializations or careers in fashion marketing could greatly benefit from the rich content of this journal. Major papers and discussions, especially those garnering high citations, could provide students with a profound understanding of marketing challenges and strategies in the fashion context. They can gain insights into the latest trends affecting consumer behavior, the influence of social media on luxury brands, or the nuances of digital fashion.
In addition, industry practitioners looking to enhance their strategic planning or tactical execution might find valuable insights from these papers to foster innovative ideas and best practices. The substantial research focus on topics such as Brand awareness, Luxury fashion brand strategies, and Customer relationships provide actionable recommendations that can be applied in real-world business scenarios.
Ultimately, the Journal of Global Fashion Marketing can serve as a valuable knowledge repository for both the academic and business realms in the context of fashion marketing and related fields.
Heeju Chae;Joo Hee Park;Eunju Ko
(2020)Dayun Jeong;Eunha Chun;Eunju Ko
(2021)Hassan Daronkola Kalantari;Lester W Johnson;Chamila R. Perera
(2021)Jisu Ko;Eunju Ko
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