0167-8116
Published by: Elsevier
https://www.journals.elsevier.com/international-journal-of-research-in-marketing
| Discipline name | Position | Best Scientists | Publications | D-Index |
|---|---|---|---|---|
| Business and Management | 69 | 71 | 98 | 29 |
International Journal of Research in Marketing mainly tackles studies in Marketing, Advertising, Econometrics, Product (category theory) and Microeconomics. Marketing management, Consumer behaviour, Marketing research, Marketing strategy and Marketing mix studies are all carried out as a component of the study in Marketing presented. Return on marketing investment is a major topic of Marketing management research presented in it.
Brand awareness and Brand equity are all aspects of Advertising discussed in the journal. It connects the study in Brand awareness with the closely related area of Brand management. The Econometrics study tackled is a key component of adjacent topics in the area of Statistics.
The most cited articles tackle a plethora of topics, such as Marketing, Advertising, Product (category theory), Consumer behaviour and Marketing research. Issues in Advertising were discussed in the published papers, taking into consideration concepts from other disciplines like Affect (psychology), Loyalty and Product (business). In addition to Marketing research research, the most cited articles aim to explore topics under Digital marketing and Management science.
The journal is mainly concerned with subjects like Marketing, Advertising, Quality (business), Affect (psychology) and Context (language use). It explores issues in Marketing which can be linked to other research areas like Social media and Field (Bourdieu). International Journal of Research in Marketing addresses concerns in Advertising which are intertwined with other disciplines, such as Perception, Product (category theory), Display advertising, Control (management) and Product (business).
While International Journal of Research in Marketing focused on Product (business), it was also able to explore topics like Competition (economics) and Service (business). Topics in Quality (business) explored in the journal were investigated in conjunction with research in Matching (statistics) and Customer satisfaction. It explores topics in Context (language use) which can be helpful for research in disciplines like Marketing research and Consumer behaviour.
A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.
The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.
The top authors publishing in International Journal of Research in Marketing (based on the number of publications) are:
The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.
Only papers with recognized affiliations are considered
The top affiliations publishing in International Journal of Research in Marketing (based on the number of publications) are:
The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.
The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.
The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.
During the most recent 2021 edition, 7.23% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 24.68% were posted by at least one author from the top 10 institutions publishing in the journal. Another 10.39% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 22.08% of all publications and 42.86% were from other institutions.
A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.
The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.
The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.
Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).
The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:
The chart below illustrates experience levels of first authors in cases of publications with multiple authors.
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(2020)Michel Wedel;Enrique Bigné;Jie Zhang
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(2021)Venkatesh Shankar;Dhruv Grewal;Sarang Sunder;Beth Fossen
(2021)Emanuel Bayer;Shuba Srinivasan;Edward J. Riedl;Bernd Skiera
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