| Discipline name | Position | Best Scientists | Publications | D-Index |
|---|---|---|---|---|
| Business and Management | 249 | 26 | 44 | 13 |
The foci of the journal are Macromarketing, Marketing, Public relations, Social science and Advertising. Issues in Macromarketing were discussed, taking into consideration concepts from other disciplines like Economic growth, Perspective (graphical), Globalization, Environmental ethics and Sustainability. While the journal focused on Marketing, it was also able to explore topics like Market system and Consumption (economics).
It features Marketing mix research that overlaps with concepts in Marketing science.
The published papers are mainly concerned with subjects like Marketing, Macromarketing, Public relations, Sustainability and Marketing management. Aside from investigating topics in Social marketing under Marketing, the journal publications also explore concepts in Macro. While work presented in the published papers provide substantial information on Macromarketing, it also covers topics in Economic growth, Positive economics, Globalization, Social science and Market system.
The aim of the journal is to expand the discussion of research in Macromarketing, Sustainability, Marketing, Environmental ethics and Perspective (graphical). Topics in Macromarketing explored in Journal of Macromarketing were investigated in conjunction with research in Marketing ethics, Corporate social responsibility, Epistemology, Medical prescription and Field (Bourdieu). The journal discusses concepts in Sustainable consumption under Sustainability and how they intertwine with disciplines like Societal development.
Audience measurement and Market system are some topics wherein Marketing research discussed in Journal of Macromarketing have an impact. Environmental ethics research presented in the journal encompasses a variety of subjects, including Post-capitalism, Consumerism, Movement (music) and Politics. Some problems in Perspective (graphical) that were presented in the journal overlapped with concepts under Social psychology, Strategic marketing, Mobilization, Public policy and Industrial organization.
A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.
The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.
The top authors publishing in Journal of Macromarketing (based on the number of publications) are:
The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.
Only papers with recognized affiliations are considered
The top affiliations publishing in Journal of Macromarketing (based on the number of publications) are:
The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.
The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.
The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.
During the most recent 2021 edition, 7.69% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 27.08% were posted by at least one author from the top 10 institutions publishing in the journal. Another 18.75% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 12.50% of all publications and 41.67% were from other institutions.
A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.
The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.
The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.
Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).
The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:
The chart below illustrates experience levels of first authors in cases of publications with multiple authors.
Choosing a career path in macromarketing can pave the way for exciting opportunities in various sectors. Becoming skilled in this field requires not only academic preparation, but also a deep understanding of the associated disciplines like economics, public relations, social science and sustainability. Mastering these aspects well can lead to successful careers in fields such as urban planning, market research, public relations, and more.
For those aspiring to be urban planners in Maine, the journey often begins with obtaining a degree from a reputed business school that cater to the marketing and the macromarketing domain. Candidates should focus on gaining a holistic balance between classroom teachings and real-world applications in these institutions. Further, continuous learning and staying updated with current research topics, like the ones published in the Journal of Macromarketing, can also keep you ahead in the sector.
For more information about the best business schools in Maine and an in-depth understanding of how to become an urban planner in Maine.
Additionally, the Journal of Macromarketing offers insights into the most cited research topics and emerging trends in macromarketing, helping professionals and students alike to stay relevant and updated.
By immersing in the analytics, ethics, and innovations in macromarketing, researchers not only contribute to the existing scholarly discussions, but also create pathways for practical applications and career advancements in various sectors.
In conclusion, the field of macromarketing offers an abundance of professional opportunities. With the right education, practical exposure, and continuous enhancements of skill sets, the world of business and marketing keeps expanding for determined and motivated individuals.
Jagdish N. Sheth;Atul Parvatiyar
(2021)Gene Laczniak;Clifford Shultz
(2021)M. Joseph Sirgy
(2021)Clifford J Shultz;Andres Barrios;Alexander V Krasnikov;Ingrid Becker
(2020)Shelby D. Hunt;Ashley Hass;Kerry T. Manis
(2021)Nancy V. Wünderlich;Jill Mosteller;Michael B. Beverland;Hilary Downey
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