2026 Mark F. Peterson: Business and Management Researcher – H-Index, Publications & Awards

Discipline name	D-Index	World Ranking	Current World Ranking	National Ranking	Current National Ranking	Publications	Citations
Business and Management	54	770	713	26	25	195	15221

Overview

Mark F. Peterson is affiliated with Maastricht University in the Netherlands. Their research contributes primarily to the fields of Business, Management and Accounting, and Social Sciences, with specific emphasis on Marketing, Sociology and Political Science, Management of Technology and Innovation, Education, and Information Systems and Management.

The research topics explored by Peterson include Environmental Sustainability in Business, Management and Marketing Education, Consumer Behavior in Brand Consumption and Identification, Ethics in Business and Education, Innovation and Socioeconomic Development, Cultural Differences and Values, and Digital Marketing and Social Media.

Peterson has published extensively in academic journals, including multiple papers in the Journal of Macromarketing, Journal of Marketing Education, and Journal of Sustainable Marketing. Other venues include the Academy of Management Proceedings and SSRN Electronic Journal.

Significant papers by Peterson include:

"Sustainable Marketing and Consumer Support for Sustainable Businesses," 2020, Sustainable Production and Consumption
"Using Macromarketing to Teach Business Sustainability," 2021, Journal of Marketing Education
"Implications of Individualist Bias in Social Identity Theory for Cross-Cultural Organizational Psychology," 2020, Journal of Cross-Cultural Psychology
"Teaching the Online Marketing Research Course for MBA Students," 2021, Journal of Marketing Education
"Citizen Participation in Political Markets: Extending Service-Dominant Logic to Public Policy," 2020, Journal of Public Policy & Marketing

Frequent collaborators of Peterson include Mikael Søndergaard, Robert Godby, Shawn Enriques, D. Feldman, and Aycan Kara.

The combination of fields and topics indicates a comprehensive focus on the intersection of sustainability, marketing education, social identity, and public policy within the broader discipline of business and social sciences.

Best Publications

Quality of life indexes for national policy: Review and agenda for research

Michael R. Hagerty;Robert A. Cummins;Abbott L. Ferriss;Kenneth Land

1770
Citations
Handbook of Organizational Culture and Climate

Neal M. Ashkanasy;Celeste P. M. Wilderom;Mark F. Peterson

1551
Citations
Handbook of organizational culture & climate

Neal M. Ashkanasy;Celeste Wilderom;Mark F. Peterson

1503
Citations
Entrepreneurial Self–Efficacy: Refining the Measure

Unknown

1041
Citations
Quality of Life Indexes for National Policy: Review and Agenda for Research

Michael R. Hagerty;Robert Cummins;Abbott L. Ferriss;Kenneth Land

1026
Citations
Leadership, Organizations and Culture: An Event Management Model

Peter Bevington Smith;Mark F. Peterson

963
Citations
Cultural Values, Sources of Guidance, and their Relevance to Managerial Behavior A 47-Nation Study

Peter B. Smith;Mark F. Peterson;Shalom H. Schwartz

941
Citations
Role-Conflict, Ambiguity, and Overload - a 21-Nation Study

Mark F. Peterson;Peter B. Smith;Adebowale Akande;Sabino Ayestaran

825
Citations
Methodological issues in cross‐cultural marketing research: A state‐of‐the‐art review

Naresh K. Malhotra;James Agarwal;Mark Peterson

796
Citations
Understanding the Attitude-Behavior Gap for Renewable Energy Systems Using Behavioral Reasoning Theory

Unknown

397
Citations
On the generality of leadership style measures across cultures

Peter B. Smith;Jyuji Misumi;Monir Tayeb;Mark Peterson

361
Citations
Multilevel models in international business research

Mark F. Peterson;Mark F. Peterson;Jean Luc Arregle;Xavier Martin

346
Citations
The Performance-Maintenance (PM) Theory of Leadership: Review of a Japanese Research Program.

Jyuji Misumi;Mark F. Peterson

336
Citations
Marketing Research: A State-of-the-Art Review and Directions for the Twenty-First Century

Naresh K. Malhotra;Mark Peterson;Susan Bardi Kleiser

285
Citations
Sustainability as Megatrend: Two Schools of Macromarketing Thought

John D. Mittelstaedt;Clifford J. Shultz;William E. Kilbourne;Mark Peterson

281
Citations
Quantitative methods in cross‐national management research: Trends and equivalence issues

T. K. Peng;Mark F. Peterson;Yuh‐Ping Shyi

269
Citations
Marketing research in the new millennium: emerging issues and trends

Naresh K. Malhotra;Mark Peterson

256
Citations
Merging without alienating: interventions promoting cross-cultural organizational integration and their limitations

Mary Yoko Brannen;Mary Yoko Brannen;Mark F Peterson

223
Citations
The Long‐Term Impact of Entrepreneurial Self‐Efficacy and Entrepreneurial Orientation on Venture Performance

Unknown

190
Citations
International perspectives on international leadership

Mark F. Peterson;James G.(Jerry) Hunt

188
Citations
National Culture and Information Technology Product Adoption

Kallol Bagchi;Paul Hart;Mark F. Peterson

182
Citations
Embedded Organizational Events: the Units Ofprocess in Organization Science

Marjorie Sarbaugh-Thompson;Martha Feldman;Mark F. Peterson

171
Citations
Measurement metrics at aggregate levels of analysis: Implications for organization culture research and the GLOBE project

Mark F. Peterson;Stephanie L. Castro

165
Citations
The Manager as Mediator of Alternative Meanings: A pilot Study from China, The USA and U.K.

Peter B. Smith;Mark F. Peterson;Zhong Ming Wang

140
Citations
The Handbook of Cross-Cultural Management Research

Peter Bevington Smith;Mark F. Peterson;David C. Thomas

126
Citations
Book Reviews

Unknown

61
Citations
The behavioral science of leadership: An interdisciplinary Japanese research program.

Jyuji Misumi;Mark F. Peterson

19
Citations

Frequent Co-Authors

Peter B. Smith University of Sussex

Neal M. Ashkanasy University of Queensland

Celeste P.M. Wilderom University of Twente

James G. Hunt Texas Tech University

Kwok Leung Chinese University of Hong Kong

Michael Bond Hong Kong Polytechnic University

Victor J. Callan University of Queensland

Mark E. Mendenhall University of Tennessee at Chattanooga

Geert Hofstede Maastricht University

Aaron Cohen University of Haifa

External Links

Personal website of Mark F. Peterson Google Scholar page

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