0263-4503
Published by: Emerald Publishing
| Discipline name | Position | Best Scientists | Publications | D-Index |
|---|---|---|---|---|
| Business and Management | 205 | 31 | 51 | 15 |
Marketing Intelligence & Planning tackles a plethora of topics, such as Marketing, Advertising, Marketing management, Marketing research and Marketing strategy. Marketing and Public relations are closely related fields of research discussed in it. Topics in Advertising were tackled in line with various other fields like Structural equation modeling, Context (language use) and Originality.
Marketing Intelligence & Planning features Structural equation modeling research that overlaps with concepts in Social psychology. Marketing Intelligence & Planning covers various topics on Marketing management such as Marketing effectiveness, Relationship marketing, Business marketing and Business-to-government. The study on Marketing research presented in Marketing Intelligence & Planning intersects with the topics under Marketing science.
It focused on Brand awareness research but expanded to cover Brand equity.
The most cited articles are organized to address concerns in the fields of Marketing, Advertising, Consumer behaviour, Marketing research and Marketing management. While work presented in the journal papers provide substantial information on Marketing, it also covers topics in The Internet and Public relations. The journal publications explore research in Structural equation modeling and overlapping concepts in Confirmatory factor analysis to expand the discourse in Advertising.
The objective of the journal is to combine knowledge in the areas of Advertising, Social psychology, Marketing, Structural equation modeling and Survey data collection. Marketing Intelligence & Planning addresses concerns in Advertising which are intertwined with other disciplines, such as Consumer confidence index, Cross-cultural studies, Preference and Digital piracy. The Marketing study tackled is a key component of adjacent topics in the area of Interpersonal relationship.
It focuses on Structural equation modeling but the discussions also offer insight into other areas such as Originality, Value (ethics), Brand loyalty and Dominance (economics). The research on Survey data collection featured in it combines topics in other fields like Brand awareness, Hedonic motivation, Indonesian and Personality. Brand experience, Consumer loyalty, Brand engagement and Value cocreation are some topics wherein Consumer behaviour research discussed in Marketing Intelligence & Planning have an impact.
A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.
The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.
The top authors publishing in Marketing Intelligence & Planning (based on the number of publications) are:
The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.
Only papers with recognized affiliations are considered
The top affiliations publishing in Marketing Intelligence & Planning (based on the number of publications) are:
The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.
The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.
The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.
During the most recent 2021 edition, 91.89% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 33.33% were posted by at least one author from the top 10 institutions publishing in the journal. Another 0.00% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 0.00% of all publications and 66.67% were from other institutions.
A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.
The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.
The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.
Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).
The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:
The chart below illustrates experience levels of first authors in cases of publications with multiple authors.
Understanding the broad topics discussed in the field of Marketing Intelligence & Planning is not only useful for researchers and marketing professionals, but also for students seeking higher education opportunities in business marketing. For those aspiring to develop a career in marketing, advertising, marketing management and other related fields, earning a degree from a well-recognized business school can be advantageous.
New Hampshire, for example, is home to some noteworthy business schools renowned for their excellent marketing programs, incorporating most of the research areas discussed in Marketing Intelligence & Planning. By earning a degree from these institutions, students will be prepared to delve into topics such as Marketing, Advertising, Marketing management and Marketing strategy with a solid foundational knowledge.
If you want to elevate your career in marketing, consider checking out these great business schools in New Hampshire. The link provides a comprehensive list of the best business schools in the state known for producing top-tier marketing professionals. It's a great resource for anyone interested in exploring further study opportunities in this field.
Pradeep Kautish;Arpita Khare;Rajesh Sharma
(2020)Paul Harrigan;Sanjit K. Roy;Tom Chen
(2020)Naveen Donthu;Satish Kumar;Nitesh Pandey
(2020)Unknown
(2022)Arpita Khare;Pradeep Kautish
(2020)Charles Jebarajakirthy;Rambalak Yadav;Amit Shankar
(2020)Imran Khan;Mobin Fatma;Vikas Kumar;Sara Amoroso
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