| Discipline name | Position | Best Scientists | Publications | D-Index |
|---|---|---|---|---|
| Business and Management | 652 | 7 | 16 | 3 |
International Journal of Internet Marketing and Advertising tackles a plethora of topics, such as Advertising, Marketing, Digital marketing, Social media and The Internet. While Advertising is the focus of International Journal of Internet Marketing and Advertising, it also provided insights into the studies of Quality (business), Online advertising, Influencer marketing and Perception. Online advertising research discussed connects with the study of Click-through rate.
The studies in Consumer behaviour, Relationship marketing and Loyalty under the umbrella field of Marketing overlap with concepts in Context (language use). It links adjacent topics like Loyalty with Loyalty business model. Topics in Digital marketing explored in it were investigated in conjunction with research in Marketing management and Public relations.
Issues in Social media were discussed, taking into consideration concepts from other disciplines like Word of mouth, Social psychology and Internet privacy. Research on Return on marketing investment is centered around topics like Marketing research and Marketing strategy.
The journal papers cover a variety of subjects, including Advertising, Marketing, Digital marketing, The Internet and Online advertising. Aside from discussions in Marketing, the published articles also deal with the subject of Social media which intersects with Hyperlink disciplines. The most cited publications hold forums on The Internet that merge themes from other disciplines such as Product involvement and Consumer behaviour.
The concepts of Advertising, Knowledge management, Marketing mix, Customer engagement and Public relations are tackled in the journal. The presented Advertising study covers related areas such as Content creation and also touches on topics like Value (mathematics). The study of Marketing serves as the foundation of the Marketing mix research discussed in it.
A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.
The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.
The top authors publishing in International Journal of Internet Marketing and Advertising (based on the number of publications) are:
The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.
Only papers with recognized affiliations are considered
The top affiliations publishing in International Journal of Internet Marketing and Advertising (based on the number of publications) are:
The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.
The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.
The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.
During the most recent 2022 edition, 100.00% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, nan% were posted by at least one author from the top 10 institutions publishing in the journal. Another nan% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included nan% of all publications and nan% were from other institutions.
A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.
The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.
The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.
Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).
The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:
The chart below illustrates experience levels of first authors in cases of publications with multiple authors.
If you are inspired to contribute to the rich academic conversations featured in the International Journal of Internet Marketing and Advertising, delving further into academia and gaining a more solid background in the field could be beneficial. For instance, those residing in Kentucky or contemplating studying there, can consider enrolling in an urban planning degree in Kentucky. A comprehensive program can give you the much-needed educational background in Advertising, Marketing, and Digital Marketing. By interfusing theory and practice, this academic training could equip you to write insightful papers on Online Advertising, Social Media, and other areas elaborated upon in the journal. This in-depth understanding can not only enhance the quality of your future submissions but also your professional growth in the wider Digital Marketing landscape.
Ricardo Filipe Ramos;Paulo Rita;Sérgio Moro
(2021)João Ferreira Do Rosário;Sandra Maria Correia Loureiro
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