Journal of Public Policy and Marketing

Top Research Topics at Journal of Public Policy & Marketing?

Journal of Public Policy & Marketing explores disciplines such as Marketing, Public policy, Advertising, Public relations and Commission. It focuses on different Marketing studies like Marketing mix, Marketing research, Marketing management, Marketing science and Consumer behaviour. The majority of Marketing mix studies are focused on the issues of Public Sector Marketing.

The journal explores issues in Public policy which can be linked to other research areas like Public economics and Public administration. The majority of Public relations studies in the journal are focused on the subject of Social marketing.

• Marketing (32.75%)
• Public policy (25.05%)
• Advertising (22.45%)

What are the most cited papers published in the journal?

• Interventions to Break and Create Consumer Habits (755 citations)
• Privacy Concerns and Consumer Willingness to Provide Personal Information (742 citations)
• A Typology of Consumer Responses to Cause-Related Marketing: From Skeptics to Socially Concerned: (675 citations)

Research areas of the most cited articles at Journal of Public Policy & Marketing:

The most cited publications investigate areas of study like Marketing, Public policy, Advertising, Public relations and Social psychology. While work presented in the most cited articles provide substantial information on Public policy, it also covers topics in Social marketing, Poverty, Public economics and Vulnerability. The Advertising research presented in the journal articles focuses mostly on The Internet and, on occasion, topics in Consumer privacy, Information privacy and E-commerce.

What topics the last edition of the journal is best known for?

• Law
• World War II
• Marketing

The previous edition focused in particular on these issues:

The journal is organized to address concerns in the fields of Public policy, Marketing, 2019-20 coronavirus outbreak, Severe acute respiratory syndrome coronavirus 2 (SARS-CoV-2) and Pandemic. While the journal focused on Public policy, it was also able to explore topics like Strategic planning, Public relations, Public administration, Transformative learning and Marketing analytics. The studies on Public relations discussed can also contribute to research in the domains of Information economics, Argument quality, Legitimacy and Psychological intervention.

Journal of Public Policy & Marketing emphasizes research on Marketing, which includes concerns such as Marketing research. The concepts on Marketing research presented in Journal of Public Policy & Marketing can also apply to other research fields, including Institutional theory, Scope (project management), Diversity (politics), Institution and Multiculturalism. Journal of Public Policy & Marketing served as a forum through which researchers explored different topics like Big data and Advertising.

The most cited articles from the last journal are:

• Scarcity and Coronavirus (16 citations)
• Race in the Marketplace and COVID-19 (13 citations)
• Supply Chain Management Amid the Coronavirus Pandemic (12 citations)

Papers citation over time

A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.

The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.

Top authors and change over time

The top authors publishing in Journal of Public Policy & Marketing (based on the number of publications) are:

• Gregory T. Gundlach (31 papers) published 1 paper at the last edition,
• Ronald Paul Hill (29 papers) published 2 papers at the last edition,
• Scot Burton (27 papers) published 1 paper at the last edition, 1 less than at the previous edition,
• Ross D. Petty (23 papers) absent at the last edition,
• Debra L. Scammon (21 papers) absent at the last edition.

The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.

Top affiliations and change over time

Only papers with recognized affiliations are considered

The top affiliations publishing in Journal of Public Policy & Marketing (based on the number of publications) are:

• College of Business Administration (55 papers) absent at the last edition,
• Villanova University (35 papers) absent at the last edition,
• University of Utah (31 papers) absent at the last edition,
• University of Arkansas (29 papers) absent at the last edition,
• University of Notre Dame (28 papers) absent at the last edition.

The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.

Publication chance based on affiliation

The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.

The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.

During the most recent 2021 edition, 90.91% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 0.00% were posted by at least one author from the top 10 institutions publishing in the journal. Another 20.00% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 0.00% of all publications and 80.00% were from other institutions.

Returning Authors Index

A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.

The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.

Returning Institution Index

The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.

The experience to innovation index

Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).

The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:

• Novice - P < 5 or C < 25 (the number of publications less than 5 or the number of citations less than 25),
• Competent - P < 10 or C < 100 (the number of publications less than 10 or the number of citations less than 100),
• Experienced - P < 25 or C < 625 (the number of publications less than 25 or the number of citations less than 625),
• Master - P < 50 or C < 2500 (the number of publications less than 50 or the number of citations less than 2500),
• Star - P ≥ 50 and C ≥ 2500 (both the number of publications greater than 50 and the number of citations greater than 2500).

The chart below illustrates experience levels of first authors in cases of publications with multiple authors.

Career Opportunities in Public Policy & Marketing

We acknowledge that an exciting facet of studying public policy and marketing research is applying the knowledge and skills in the job market. With an extensive understanding of this field, one can apply for positions such as Urban Planners, Marketing/Advertising Directors, Public Relations (PR) Directors, and Research Analysts. Particularly, Urban Planners who are armed with a background in public policy and marketing research are often responsible for developing plans and programs for the bureau or comity they work for with the aim of creating communities, accommodating population growth, and revitalizing physical facilities. Urban Planners collaborate with public officials, community members, and other groups to identify the community's needs and develop the most suitable course of action. According to recent statistics, how much do urban planners make in New Mexico is quite competitive compared to the national average. This presents a compelling case for students or professionals interested in exploring promising opportunities at the intersection of public policy studies and marketing. Moreover, with the growth of digital marketing strategies and a renewed focus on public-oriented policies, professionals with a background in public policy and marketing will continue to be in high demand. Therefore, keeping abreast of the latest research, trends, and discussions featured in the Journal of Public Policy & Marketing could be a stepping-stone to a rewarding career in this dynamic field.