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Published by: INFORMS
https://www.informs.org/Publications/INFORMS-Journals/Marketing-Science
| Discipline name | Position | Best Scientists | Publications | D-Index |
|---|---|---|---|---|
| Business and Management | 226 | 26 | 45 | 14 |
Marketing Science is mainly concerned with subjects like Marketing, Advertising, Microeconomics, Econometrics and Competition (economics). The work on Marketing addressed in Marketing Science expands to the thematically related Product (category theory). The Product (category theory) study tackled is a key component of adjacent topics in the area of New product development.
The research on Advertising featured in the journal combines topics in other fields like Online advertising and The Internet. The journal features Microeconomics research that overlaps with concepts in Profitability index. The in-depth study on Econometrics also explores topics in the intersecting field of Statistics.
Many of the studies tackled connect Competition (economics) with a similar field of study like Industrial organization. Marketing Science connects the study in Marketing strategy with the closely related area of Marketing management. Discussions in it are anchored in the subject of Marketing management and the similar topic of Digital marketing.
The journal publications mainly tackle studies in Marketing, Microeconomics, Econometrics, Advertising and Product (category theory). Many of the studies tackled in the most cited papers connect Marketing with a similar field of study like Promotion (rank). The study of Microeconomics in the most cited publications encompasses disciplines such as Communication channel, as well as fields such as Channel coordination, all of which overlap with one another.
Marketing Science facilitates discussions on Advertising, Econometrics, Product (category theory), Industrial organization and Microeconomics. Social media, Public policy, Purchase funnel and Politics are some topics wherein Advertising research discussed in the journal have an impact. Some problems in Econometrics that were presented in the journal overlapped with concepts under Market share, Estimator and Estimation.
In addition to Product (category theory) research, Marketing Science aims to explore topics under Topic model, Web page, Standard model (cryptography) and Endogeneity. Microeconomics research in the journal involves the investigation of Product choice studies, all of which are linked to disciplines such as Quality (business). It addresses concerns in the field of Quality (business) by exploring it in line with topics in Empirical research which intersect with Marketing subjects.
A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.
The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.
The top authors publishing in Marketing Science (based on the number of publications) are:
The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.
Only papers with recognized affiliations are considered
The top affiliations publishing in Marketing Science (based on the number of publications) are:
The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.
The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.
The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.
During the most recent 2021 edition, 17.46% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 38.46% were posted by at least one author from the top 10 institutions publishing in the journal. Another 28.85% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 21.15% of all publications and 11.54% were from other institutions.
A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.
The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.
The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.
Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).
The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:
The chart below illustrates experience levels of first authors in cases of publications with multiple authors.
Marketing science is a dynamic discipline that offers several career opportunities. Upon completion of their academic journey, students often pursue positions in market research, public relations, brand management, and advertising. Those looking forward to a career in academia usually take the route of teaching or research. In the corporate world, professionals in marketing science often work with data to understand market trends, buyer behaviors, and product positioning. They are usually equipped with strong analytical ability and problem-solving skills, making them ideal candidates for roles demanding strategic planning, customer segmentation, and market forecasting. Furthermore, specializing in marketing science isn't restricted to only one discipline. Exploring fields like econometrics, microeconomics, and digital marketing can lead to finding one's niche that aligns with their interests and strengths. For instance, those interested in digital marketing can become SEO experts or social media managers, while those leaning towards econometrics can find opportunities in investment firms as financial analysts. In academia, graduates can pursue advanced research in wider fields and make significant contributions to marketing science literature. Professors and researchers are instrumental in uncovering new knowledge and mentoring the next generation of marketing scientists. It's important to note that a strong education foundation is essential to excelling in this field. Institutions offering degree programs in marketing science provide a robust curriculum combining theoretical knowledge and practical skills. Those looking for a change in their career path might consider earning their degree in marketing science from an accredited institution. You can explore some of the top-ranked programs for marketing science like the urban planning degree colorado. Whether it's the corporate world or academia, marketing science offers a plethora of opportunities for career growth and development. The key to succeeding in the field lies in continuous learning, staying updated with industry trends, robust networking, and above all, an unwavering passion for marketing science.
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