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Published by: Emerald Publishing
| Discipline name | Position | Best Scientists | Publications | D-Index |
|---|---|---|---|---|
| Business and Management | 285 | 30 | 28 | 11 |
The journal primarily tackles Marketing, Advertising, Consumer behaviour, Social psychology and Marketing strategy. In it, Perception, Public relations and Value (ethics) are investigated in conjunction with one another to address concerns in Marketing research. Journal of Consumer Marketing centers on topics in Value (ethics), with a focus on Originality.
Topics in Advertising explored in it were investigated in conjunction with research in Market segmentation, The Internet and Product (business). In addition to Consumer behaviour research, it aims to explore topics under Context (language use) and Purchasing. Digital marketing and Marketing mix are some topics wherein Marketing management research discussed in Journal of Consumer Marketing have an impact.
It explores research in Brand management and the adjacent study of Brand equity. The majority of Return on marketing investment studies presented zero in on Marketing effectiveness.
The journal articles are organized to reinforce research efforts on Marketing, Consumer behaviour, Advertising, Social psychology and Market segmentation. Marketing study tackled in the published articles is connected to the field of Public relations. The published papers explore research in Advertising alongside concepts in Loyalty and other areas of study in Customer retention and Customer delight.
Journal of Consumer Marketing mainly deals with areas of study such as Marketing, Advertising, Social psychology, Perception and Context (language use). The work on Marketing tackled in Journal of Consumer Marketing brings together disciplines like Structural equation modeling and Social media. The research on Advertising tackled can also make contributions to studies in the areas of Construal level theory, Narcissism and Materialism.
The research on Social psychology tackled can also make contributions to studies in the areas of Test (assessment) and Cultural diversity. Journal of Consumer Marketing focuses on Perception but the discussions also offer insight into other areas such as Quality (business), Time management, Credibility and Function (engineering). Affect (psychology), Social comparison theory and Value (ethics) are some topics wherein Context (language use) research discussed in Journal of Consumer Marketing have an impact.
A key indicator for each journal is its effectiveness in reaching other researchers with the papers published at that venue.
The chart below presents the interquartile range (first quartile 25%, median 50% and third quartile 75%) of the number of citations of articles over time.
The top authors publishing in Journal of Consumer Marketing (based on the number of publications) are:
The overall trend for top authors publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top authors.
Only papers with recognized affiliations are considered
The top affiliations publishing in Journal of Consumer Marketing (based on the number of publications) are:
The overall trend for top affiliations publishing in this journal is outlined below. The chart shows the number of publications at each edition of the journal for top affiliations.
The publication chance index shows the ratio of articles published by the best research institutions in the journal edition to all articles published within that journal. The best research institutions were selected based on the largest number of articles published during all editions of the journal.
The chart below presents the percentage ratio of articles from top institutions (based on their ranking of total papers).Top affiliations were grouped by their rank into the following tiers: top 1-10, top 11-20, top 21-50, and top 51+. Only articles with a recognized affiliation are considered.
During the most recent 2021 edition, 90.32% of publications had an unrecognized affiliation. Out of the publications with recognized affiliations, 16.67% were posted by at least one author from the top 10 institutions publishing in the journal. Another 0.00% included authors affiliated with research institutions from the top 11-20 affiliations. Institutions from the 21-50 range included 0.00% of all publications and 83.33% were from other institutions.
A very common phenomenon observed among researchers publishing scientific articles is the intentional selection of journals they have already attended in the past. In particular, it is worth analyzing the case when the authors participate in the same journal from year to year.
The Returning Authors Index presented below illustrates the ratio of authors who participated in both a given as well as the previous edition of the journal in relation to all participants in a given year.
The graph below shows the Returning Institution Index, illustrating the ratio of institutions that participated in both a given and the previous edition of the conference in relation to all affiliations present in a given year.
Our experience to innovation index was created to show a cross-section of the experience level of authors publishing in a journal. The index includes the authors publishing at the last edition of a journal, grouped by total number of publications throughout their academic career (P) and the total number of citations of these publications ever received (C).
The group intervals were selected empirically to best show the diversity of the authors' experiences, their labels were selected as a convenience, not as judgment. The authors were divided into the following groups:
The chart below illustrates experience levels of first authors in cases of publications with multiple authors.
It's important to note an interesting intersection between the research presented in the Journal of Consumer Marketing and the business sector. Particularly for those pursuing a Business degree, these studies can offer unique insights into the complexities and evolving trends of consumer behavior, digital marketing strategies, and the ethical considerations in advertising. By exploring these various topics through research analysis, business students and professionals can enhance their understanding of the market and develop strategies that effectively target the modern consumer. Specifically, for those studying at some of the [best business schools in Missouri](https://research.com/degrees/best-business-schools-in-missouri), the diverse range of topics discussed in the journal can prove to be invaluable resources. The intersection of academic research in consumer marketing with practical business applications not only enhances the effectiveness of marketing tactics but promotes ethical considerations within the business world. By bridging the gap between theory and practice, a more comprehensive, innovative approach to marketing can be achieved.
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(2022)Otto Afiuc;Samuel K. Bonsu;Franklyn Manu;Casey Brett Knight
(2020)Anwar Sadat Shimul;Billy Sung;Ian Phau
(2021)Alexis M. Allen;Todd Green;Michael K. Brady;John Peloza
(2020)Sheshadri Chatterjee;Ranjan Chaudhuri;Demetris Vrontis;Zahid Hussain
(2021)Syed Fazal-e-Hasan;Gary Mortimer;Ian Lings;Gurjeet Kaur
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